Advertisers are LOSING CUSTOMERS with THIS Mistake

The video is about the mistake that many Facebook advertisers make by excluding their previous customers from their ad targeting, and why this is a flawed thinking that can result in losing customers.

This video by Ben Heath was published on Jul 25, 2023.
Video length: 09:40.

This YouTube video discusses a common mistake made by Facebook advertisers.

The mistake involves excluding previous customers from targeted ads, with the assumption that they already know about the product or service and advertising to them would be a waste of money. The video argues that this thinking is flawed because customers are not constantly thinking about the business and need to be reminded of their positive experience in order to make repeat purchases.

The video suggests that instead of excluding previous customers, advertisers should specifically target them to encourage repeat purchases.

• Excluding previous customers from ad targeting is a mistake made by many advertisers.
• Existing customers are not constantly thinking about the advertiser's business or products.
• Reminding previous customers of their positive experience leads to repeat purchases.
• Even with one product or service, excluding previous customers is not recommended.
• Excluding previous customers can result in missed opportunities for additional sales.

Advertisers are LOSING CUSTOMERS with THIS Mistake - YouTube

Section 1: The Mistake of Excluding Previous Customers

• Many Facebook advertisers make the mistake of excluding their previous customers from their ad targeting.
• They believe that advertising to people who have already bought from them is a waste of money.
• This is a flawed thinking because existing customers are not constantly thinking about the advertiser's business or products.
• In order to encourage previous customers to buy again, they need to be reminded of their positive experience.
• Excluding previous customers can result in missed opportunities for repeat purchases.

Section 2: Existing Customers Are Not Constantly Thinking About the Business

• Existing customers are focused on their own lives and not constantly thinking about the advertiser's business or products.
• Entrepreneurs and business owners often assume that others are as invested in their business as they are.
• In order to encourage repeat purchases, advertisers need to remind previous customers of their positive experience.
• People often forget about businesses or products they enjoyed until they are reminded through external stimuli.
• Advertisers need to take control of the reminder process through targeted ads.

Section 3: Reminding Previous Customers Leads to Repeat Purchases

• Using the example of a fantastic restaurant, people often forget about it until they are reminded through driving past it or someone else mentioning it.
• Advertisers cannot rely on chance encounters or external reminders to prompt previous customers to make repeat purchases.
• Advertisers need to take control of the reminder process through targeted ads.
• Excluding previous customers from ad targeting can result in missed opportunities for repeat purchases.
• Many advertisers specifically target previous customers to convince them to purchase again.

Advertisers are LOSING CUSTOMERS with THIS Mistake - YouTube

Section 4: Even with One Product or Service, Excluding Previous Customers is Not Recommended

• Even if an advertiser only has one product or service, it is not recommended to exclude previous customers.
• There are still opportunities for cross-sales or upsells to existing customers.
• Excluding previous customers can result in missed opportunities for additional sales.
• Putting ads in front of previous customers reminds them of their previous purchase and can lead to repeat purchases.
• Excluding previous customers is not an effective strategy for saving money or avoiding waste.

Section 1: The importance of targeting previous customers

• Targeting previous customers reminds them of their positive experience with the product or service.
• Even if previous customers are not in a position to buy again, they are more likely to recommend the product or service to others.
• Referrals and recommendations from previous customers can have a significant impact on the success of a business.
• Many successful companies have been built solely on customer recommendations.
• Excluding previous customers from targeting can result in missed opportunities for referrals and recommendations.

Section 2: The minimal impact of including previous customers in targeting

• Excluding previous customers from targeting only saves a small percentage of the advertising budget.
• Even with a large target audience, the proportion of previous customers is small.
• Leaving previous customers in targeting does not have significant downsides.
• Reminding previous customers of the product or service can trigger referrals and recommendations.
• Including previous customers in retargeting campaigns can be beneficial.
• The potential upside of including previous customers outweighs the minimal cost of targeting them.

Watch the video on YouTube:
Advertisers are LOSING CUSTOMERS with THIS Mistake - YouTube