The video by Brenon Dopp is a tutorial on how to list products on Etsy using Printify, covering topics such as trend research, trademark checking, creating designs, making mock-ups, building listings, and optimizing them for increased sales.
VIDEO
The video is a tutorial on how to list products on Etsy using Printify.
The video covers everything from trend research, checking trademarks, creating designs, making mock-ups, building listings on Printify, and optimizing them on Etsy before publishing.
The video also emphasizes the importance of avoiding trademark infringement and provides tips on how to create high-converting listings.
The tutorial uses Canva to create designs and mock-ups and provides a step-by-step guide on how to create a text box and add a phrase to it.
Research trends and top-performing listings in your niche.
Check for trademarks to avoid legal issues.
Create designs and mock-ups using Canva.
Optimize your listings on Printify for Etsy.
Use high-quality photos and offer variations of your product.
Edit design elements using Canva and Coolers.co.
Purchase mock-ups for a professional look.
Export and download mock-ups as jpegs.
Add designs to Printify and publish your product.
BEST Way to List on Etsy with Printify | Everything You NEED to KNOW - YouTube
Trend Research
Search a general keyword for the niche you're designing for.
Look through the first few pages to see what listings are ranking and performing well.
Ignore listings that say "add by Etsy seller" because they are not ranking organically.
Group listings in your store are valuable because customers are guaranteed to order more than one item.
Choose a design that is simple and text-based with nice elements and a popular color palette.
Trademark Checking
Check if the phrase you want to use is trademarked using tmsearch.uspto.gov.
Use the basic word mark search and filter by "live".
If there is a registration number, it means the trademark has been approved and is active.
Steer clear of trademarked phrases and be cautious when creating new listings.
If you question it at all, avoid it and use a different phrase.
Creating Designs and Mock-Ups
Use Canva to create designs and mock-ups.
Canva has a free version as well as a paid version.
Select "create a design" and hit "custom size".
Make the canvas size 5000 by 5000 for all designs.
Create a text box and type in your phrase.
Choose a font and add elements to make the design stand out.
BEST Way to List on Etsy with Printify | Everything You NEED to KNOW - YouTube
Building and Optimizing Listings
Build your listing on Printify and optimize it for Etsy before publishing it.
Use relevant keywords in your title, tags, and description.
Include high-quality photos and mock-ups.
Offer variations of the product, such as different colors or sizes.
Price your product competitively and offer free shipping if possible.
Editing Design Elements
Use Canva to edit font style, size, and line height.
Import your own fonts or choose from Canva's selection.
Use Coolers.co to find trending color palettes.
Search for specific colors, styles, or topics.
Highlight text and use document colors to change color.
Add elements from Canva's library and resize and color them as desired.
Creating Mock-Ups
Purchase mock-ups from Etsy for higher quality and a more professional look.
Use mock-ups to showcase your designs on products.
Upload your design to Printify or Printful.
Select the product you want to sell and customize it with your design.
Use the mock-up to promote your product on Etsy.
Optimize your listing for increased sales.
Trend Research and Trademark Checking
Research current trends in your niche.
Check for trademarks to avoid legal issues.
Use Google Trends to see search volume for specific keywords.
Use Etsy's search bar to see what keywords are popular in your niche.
Check the USPTO website for registered trademarks.
Consider hiring a trademark attorney for more in-depth research.
Building and Optimizing Listings
Use high-quality photos to showcase your product.
Write a clear and concise title and description.
Use relevant keywords in your title and tags.
Offer competitive pricing and shipping options.
Provide excellent customer service to increase positive reviews.
Use Etsy's promoted listings feature to increase visibility.
Purchasing and Using Mock-ups
Mock-ups increase conversion in your store and are affordable.
When purchasing mock-ups, make sure the focus is on the product and that the mock-up isn't too busy with extra background elements.
Make sure the hair is out of the way from where you'd place the design.
Make sure the mock-up is as flat as possible.
Make sure the mock-up is not heavily filtered and that the product is true to color.
Creating Mock-ups in Canva
Create templates for your mock-ups to save time.
Upload your design and place it where you want it on the mock-up.
Make sure your mock-up matches your print file placement as closely as possible.
Duplicate your design and add it to other mock-ups.
Adjust the transparency and brightness as needed.
Exporting and Downloading Mock-ups
Export your mock-ups and download them as jpegs.
Select the pages you want to download.
Make sure your store is connected to Printify.
Adding Designs to Printify
Make sure your store is connected to Printify.
Select the product you want to add your design to.
Upload your design and adjust the placement and size.
Preview your design and make any necessary adjustments.
Set your pricing and publish your product.
Selecting a Print Provider
Printify works with multiple print providers.
Choose a specific print provider based on their review score and performance.
Consider the location, base costs, shipping costs, and production time of the print provider.
Not all print providers offer the same print areas, colors, or print placements.
Research before deciding on a print provider.
Adding Designs and Colors
Select the product catalog and choose the specific product.
Import the design and add the colors you want to offer.
Choose the sizes you want to offer.
Create a specific design for each color if desired.
Ensure the design is in the print area, centered, and has a resolution of at least 300 DPI.
Print Placement and Design Size
Ensure the design is not too high or too low in the print area.
Center the design using the center feature.
Ensure the design is not too big that it wraps around the body and cannot be seen.
Consider the placement of the design based on the type of design.
Look at favorite graphic shirts for placement ideas.
Using Multiple Print Providers
Use multiple print providers if one is out of stock of a specific size or color.
Choose print providers based on their availability and stock.
Consider using different print providers for different products or designs.
Research and compare print providers before making a decision.
Switch print providers if necessary.
Design Placement and Preview
Place design in the middle mark of the collar and sleeve, but it depends on the design.
Double check that the design is centered.
Use the preview feature to see how the design will print.
Model mock-ups are computer-generated and not identical to the final product.
Adjust the design and its placement if necessary.
Keyword Research and Title Building
Search for a specific keyword on Etsy to see what's currently performing well.
Don't copy someone's title, but pull keywords from it to create your own title.
Use your most important targeted keywords at the beginning of your title.
Think like a buyer and use keywords they would type into the search bar.
Include 140 characters for your title.
Description Building
Include product details, sizing, shipping, production time, and care instructions in your description.
Include how to order for older generations who aren't familiar with Etsy.
Include feedback and encourage customers to reach out with questions or concerns.
Include a clickable link to check out more of your designs and possibly upsell the customer.
Include links to related products in case the customer loses interest in the initial product.
Price Adjustment
Adjust prices in bulk by selecting the box and hitting edit price.
Change the price to whatever you want your item to be priced at.
Consider the cost of goods, shipping, and Etsy fees when setting your price.
Regularly check and adjust your prices to stay competitive.
Consider offering discounts or promotions to increase sales.
Product Visibility and Variant Visibility
Hide in store option should be selected under product visibility in store.
Three different options are available under variant visibility.
Marking variants as sold out when the print provider is out of stock is recommended.
Order rerouting feature can be enabled or disabled in the settings.
Not all print providers are created equal, so it's important to choose carefully.
Shipping Profiles
Building out shipping profiles on Etsy is highly recommended.
Shipping profiles can be selected under the shipping section of the listing.
Processing time is the time it takes for the print provider to fulfill the order.
Under promise and over deliver when setting processing times.
Shipping details can be found through a Google search of the print provider's name.
Creating Designs and Making Mock-Ups
Researching trends is important before creating designs.
Trademark checking is necessary to avoid legal issues.
Mock-ups should be created to showcase the design on the product.
Mock-ups can be created using Printify's mock-up generator or other software.
High-quality images are important for attracting customers.
Building Listings and Optimizing for Sales
Listing titles should be descriptive and include keywords.
Listing descriptions should be detailed and include information about the product and shipping.
Tags should be relevant and include keywords.
Pricing should be competitive and take into account the cost of production and shipping.
Optimizing listings for SEO can increase visibility and sales.
Creating Shipping Profiles
Factor in item cost into shipping cost when building shipping profile.
Delete all other shipping destinations except for the USA.
Name shipping profile based on product type.
Create separate profiles for different products if charging for shipping.
Select shipping profile on Printify when publishing product.
Creating Templates for Listings
Duplicate existing listing to create a template.
Delete existing design and add a simple text-based design.
Add specific colors and sizes for the product.
Save as a draft and name the template.
Use the template to streamline the process of adding new listings.
Finalizing Listings on Etsy
Delete print provider's mock-ups and add Canva mock-ups.
Include photos with shipping and processing times, size chart, and other important information.
Zoom in on design for thumbnail.
Select category, occasion/holiday, and renewal options.
Select production partner and add descriptive title.
About Your Partnership
Select "I don't have the technical ability or equipment to make it entirely."
Add a simple explanation of the role of your production partner.
Listing on Etsy with Printify
Fill out all necessary information, including product title, description, and pricing.
Choose relevant categories and add tags to improve searchability.
Link photos to variations, such as color or size, to provide accurate representations of the product.
Select shipping and return policies that work for your business.
Preview and publish your listing, paying the non-refundable fee of 20 cents.
Optimizing Listings for Increased Sales
Conduct trend research and trademark checks to ensure your products are relevant and legal.
Create unique designs and make mock-ups to showcase your products.
Build listings with clear and concise descriptions that highlight the benefits of your products.
Use keywords and tags to improve search rankings and attract more customers.
Offer promotions and discounts to incentivize purchases and build customer loyalty.
Watch the video on YouTube:
BEST Way to List on Etsy with Printify | Everything You NEED to KNOW - YouTube
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