Biggest Facebook Ads Update NOBODY WANTED!

This video is about the recent change in the Facebook ad platform that removes specific location targeting options, and the video discusses how advertisers can adapt their ad copy and creative to still reach their desired audience.

This video by Ben Heath was published on May 30, 2023.
Video length: 06:39.

This video discusses a recent update to the Facebook ad platform that is not favorable for advertisers.

The change specifically affects location targeting options, limiting advertisers to only targeting people living in or recently in a location, and removing other specific targeting options like people traveling in a location. The video suggests that advertisers should use ad copy and creative to clearly identify their target audience and make it clear who the ad is for.

The video also mentions the need for advertisers to become more creative with their ad copy and creative as targeting options become more limited.

• The recent change in the Facebook ad platform removes specific location targeting options.
• Advertisers are now limited to targeting people living in or recently in a location.
• This change will affect businesses differently, depending on their target audience.
• Advertisers need to adapt their ad copy and creative to make it clear who their ads are for.
• Use the call out method in your ad copy to specify the location you want to target.

Biggest Facebook Ads Update NOBODY WANTED! - YouTube

Facebook ad platform change

• The recent change in the Facebook ad platform removes specific location targeting options.
• Advertisers are now limited to targeting people living in or recently in a location.
• This change will affect businesses differently, depending on their target audience.
• Over the next few weeks or months, all ad accounts will be restricted to the new location targeting option.
• Advertisers need to adapt their ad copy and creative to make it clear who their ads are for.

Adapting ad copy for specific locations

• Use the call out method in your ad copy to specify the location you want to target.
• For example, start your ad with "Londoners" or "New Yorkers" to attract the right audience.
• Include text on your ad creative that calls out the people you want to reach based on their location.
• This method is especially important for businesses operating in tourist-heavy destinations.
• In less touristy areas, it may be less necessary to use the call out method.

Adapting ad copy for visitors

• If you want to target people visiting a specific area, start your ad copy with "Visiting [Location]?"
• Create ad copy and offers that are specifically tailored to those visiting the location.
• As detailed targeting options decrease, ad copy and creative become more important for reaching the right audience.
• Advertisers need to be clever and differentiate themselves through their ad copy and creative.
• The ad set side of things is becoming more homogenized, and this change is another example of that.

Biggest Facebook Ads Update NOBODY WANTED! - YouTube

Other important points about the update

• All ad accounts will eventually be restricted to the new location targeting option.
• Adapting ad copy and creative is crucial for success in the changing Facebook ad platform.
• There is a free webinar available that covers three killer Facebook ad strategies to increase revenue.
• Having the right strategy with Facebook and Instagram ads is essential for success.
• Proven sales funnels can generate millions of dollars when implemented correctly.

Facebook's Removal of Location Targeting Options

• Facebook is removing specific location targeting options in their ad platform.
• This change is aimed at preventing Facebook from appearing creepy and invasive to its users.
• By removing location targeting options, Facebook wants to avoid privacy concerns and potential government legislation.
• Although this change may not be beneficial for advertisers in the short run, it is a proactive move by Facebook.
• Advertisers will need to focus on improving their offer, ad creative, and targeting delivery to stand out on the platform.
• There is another significant Facebook ads change on the horizon, likely influenced by the current situation with TikTok.

Watch the video on YouTube:
Biggest Facebook Ads Update NOBODY WANTED! - YouTube