DON'T start an SMMA...Start a DMA instead (I Got to $23k/month!!)

The video is about the speaker explaining why he quit his social media marketing agency (SMMA) and started a direct marketing agency (DMA) instead, which he believes is a more powerful and effective business model.

This video by CantFaizMe was published on Jul 24, 2023.
Video length: 07:15.

The video is about the speaker explaining why he quit his social media marketing agency (SMMA) and started a direct marketing agency (DMA) instead.

He claims that SMMA is oversaturated and difficult to break into, while DMA is a more powerful and effective business model. He explains that DMA involves reaching out directly to clients' potential customers through email to set up meetings, without the need for cold calling or running ads.

He provides steps on how to get started with DMA, including finding companies hiring for sales development representatives and using tools like Apollo.io to find email addresses.

• The speaker quit his SMMA and started a DMA instead.
• SMMA is oversaturated and difficult to break into.
• DMA is a more powerful and effective business model.
• DMA reaches out directly to clients' potential customers through email.
• To start a DMA, search for companies hiring SDRs on LinkedIn and use a tool like Apollo.io to find their email addresses.

DON'T start an SMMA...Start a DMA instead (I Got to $23k/month!!) - YouTube

Section 1: Introduction

• The speaker explains that he quit his SMMA (social media marketing agency) and started a DMA (direct marketing agency) instead.
• He believes that a DMA is a more powerful and effective business model.
• He mentions that nobody is talking about DMAs.

Section 2: Oversaturation of SMMA

• The speaker explains that SMMA used to be a good business model in 2017, but it is now oversaturated and difficult to break into.
• He shares a story about a student who made more money with DMA in a few weeks than his brother did with SMMA in a few months.
• The speaker emphasizes the power of DMA compared to SMMA.

Section 3: What is DMA?

• DMA stands for Direct Marketing Agency.
• The speaker explains that instead of using social media for marketing, DMAs reach out directly to clients' potential customers through email.
• DMAs book meetings for clients by sending emails, without the need for face-to-face interaction or running ads.
• The speaker highlights the simplicity and effectiveness of DMA compared to SMMA.

DON'T start an SMMA...Start a DMA instead (I Got to $23k/month!!) - YouTube

Section 4: How to Start a DMA

• The speaker provides steps to start a DMA and get the first client.
• Step 1: Search for companies hiring Sales Development Representatives (SDRs) on LinkedIn.
• Step 2: Use a tool like Apollo.io to find the email addresses of these companies.
• The speaker recommends using Apollo.io, which offers a free trial, to find email addresses without spending money.
• After obtaining a list of companies and their email addresses, the speaker suggests reaching out to them to offer lead generation and appointment setting services.

Starting a Direct Marketing Agency (DMA) instead of a Social Media Marketing Agency (SMMA)

• Using an email sending tool called smartly.ai to automatically send emails to hundreds or thousands of people without manual effort.
• Providing a script for the email that will be sent to potential clients, offering to help them book qualified sales calls on a pay-per-call basis.
• Expecting 5 to 10 people out of 100 to respond with interest to the email.
• Setting up a sales call with interested clients and charging them $300 for every call booked.
• Starting to send emails for clients and getting paid for each call booked.
• Booking 10 calls a month for a client and earning $3,000 per month per client.

Watch the video on YouTube:
DON'T start an SMMA...Start a DMA instead (I Got to $23k/month!!) - YouTube