Ecom Freedom Shopify Blueprint Launch! (Revealing A $100K/Month Shopify Store)

This video is an interview with Josh Bach, head of Shopify at Ecom Freedom, discussing a store he launched and grew from zero to over $900,000 in sales, focusing on the type of product, how he grew the store, and the challenges he faced along the way.

This video by Dan Vas was published on May 4, 2022.
Video length: 18:31.

This YouTube video is an interview with Josh Bach, the head of Shopify at Ecom Freedom, about a store that he launched and grew from zero to over $900,000 in sales.

The video discusses the type of product, how the store was grown, the challenges faced along the way, and offers an opportunity to reveal the entire store in a case study. Josh Bach shares that he started the store in July 2020, took over from a struggling friend, and saw huge potential in the product. It took about a year and a half to reach $100,000 in monthly sales, with the first 30 days seeing a doubling of sales to $10,000. The product is a personalized car air freshener, which was customized to focus on the emotion and gift-giving aspect.

The video also touches on the unique approach to customization and the challenges faced in scaling the store.

• The store was struggling before Josh took over in July 2020.
• Josh saw the potential and took over the store.
• The store saw significant growth, doubling and tripling its sales.
• It took about a year and a half to reach over $100,000 in monthly sales.
• There were challenges and issues along the way that needed to be resolved.
• The store sells personalized car air fresheners.
• The product is customized, which allows for a focus on emotion and gift-giving.
• The store worked with suppliers to create a customized version of the product.
• The store focuses on personalized products.
• The blueprint is a comprehensive guide to setting up and running a successful Shopify store.

Ecom Freedom Shopify Blueprint Launch! (Revealing A $100K/Month Shopify Store) - YouTube

Starting the Store

• The store was originally a friend's store that was struggling to make sales.
• Josh took over the store in July 2020.
• The store started to see significant growth, doubling and tripling its sales.
• Josh was already running two other stores and a brick and mortar store in Australia at the same time.
• The friend approached Josh for help with the store, and Josh saw the potential and took over.

Growth Timeline

• It took about a year and a half to reach over $100,000 in monthly sales.
• The store hit 50k, 60k, and 80k within the first two to three months.
• However, it didn't cross the $100,000 mark until December 2021.
• There were challenges and issues along the way that needed to be resolved.
• Constant grinding and problem-solving were necessary to achieve the growth.

Product and Niche

• The store sells personalized car air fresheners.
• The product is customized, which allows for a focus on emotion and gift-giving.
• There were months with low ad spend but high sales due to the personalized nature of the product.
• The product is similar to traditional car air fresheners but with customization options.
• Personalization sets the product apart from competitors and appeals to customers.

Ecom Freedom Shopify Blueprint Launch! (Revealing A $100K/Month Shopify Store) - YouTube

Personalization Process

• The store worked with suppliers to create a customized version of the product.
• Unlike traditional e-commerce, the product was not an existing item from Alibaba or AliExpress.
• The customization allowed for a unique selling proposition and emotional appeal.
• Customers could personalize the air fresheners with their own designs or messages.
• The personalization process added value and made the product more appealing to customers.

Product Personalization

• The store focuses on personalized products.
• The product is created by uploading a customer's photo and printing it on an air freshener.
• The raw materials are bought from China and shipped to the United States.
• The printing is done locally in the United States.
• The store has employees who handle the printing and packaging process.

Starting a Successful Store

• Hiring employees is not necessary for beginners starting a store.
• Beginners can start with a smaller monthly revenue and handle everything themselves.
• Employees were hired to scale the business as it grew.
• The process becomes more hands-on at a larger scale.
• The blueprint can be applied to other e-commerce models like white labeling and print on demand.

Ecom Freedom Shopify Blueprint

• The blueprint is a behind-the-scenes look at the successful store.
• It covers setting up the store, including front-end and back-end with upsells.
• It provides guidance on Facebook ads, email and SMS campaigns, and special promotions.
• The blueprint also includes information on finding and ordering the product from China.
• It is a comprehensive guide to setting up and running a successful Shopify store.

Overview of the Store Launch

• The video is a walkthrough of a successful Shopify store launched by Josh Bach.
• Josh grew the store from zero to over $900,000 in sales.
• The video focuses on the type of product, how the store was grown, and the challenges faced along the way.
• The store launch is presented as a case study from zero to 100, showing the brand's creation and growth.
• Josh shares details about the Facebook ads, analytics, email campaigns, and SMS campaigns used in the store.

Showcasing the Shopify Dashboard

• Josh shares the Shopify dashboard from the store to prove its authenticity.
• He refreshes the dashboard to show the sales data.
• The sales data is shown month by month, starting from November 2019.
• The sales gradually increase over time, with some fluctuations due to logistical issues.
• In December 2021, the store generated $100,447 in sales.

Total Sales and Profit

• The total sales of the store amounted to $897,040.40.
• The profit from these sales was approximately $180,000.
• The difference between sales and profit is due to expenses such as cost of goods sold, freight, and staff payments.
• Josh explains that the store requires minimal management as it is just one of his revenue sources.
• He mentions that the profit is still significant considering the low level of management required.

Long-Term Perspective and Future Plans

• Josh emphasizes that the focus is on long-term success and not just quick profits.
• He mentions the potential for making more money by selling the store or adding secondary and third products.
• Josh believes that Shopify businesses should not solely focus on immediate profit but consider long-term growth and expansion.
• The video ends with a discussion about the importance of understanding the bigger picture and not getting caught up in short-term gains.

Store Growth and Potential Profit

• The store has over 43,000 customers, but currently only sells one product.
• By adding more products, the store can advertise to existing customers for free.
• The profit will increase significantly when the store expands to multiple products or is sold.
• The store could potentially be sold for around $600,000.
• The asset valuation includes the customer base and email addresses.

Ecom Freedom Shopify Blueprint

• The Shopify Blueprint is a case study of how the store was built from zero to over $900,000 in sales.
• The blueprint includes step-by-step breakdowns of the product, ads, and store growth.
• The launch discount for the blueprint is currently $297, but the price will increase in the future.
• The blueprint provides valuable information for building successful e-commerce stores.
• Josh Bach's YouTube channel is recommended for more e-commerce content.

Watch the video on YouTube:
Ecom Freedom Shopify Blueprint Launch! (Revealing A $100K/Month Shopify Store) - YouTube