Facebook Ads Targeting Is Changing Forever!

This video is about a new Facebook ads targeting feature called Advantage Plus audience, which uses AI to suggest target audiences for advertisers, providing a middle ground between open targeting and specific detail targeting.

This video by Ben Heath was published on Jun 13, 2023.
Video length: 06:46.

This YouTube video discusses a new targeting feature called Advantage Plus audience that Facebook has introduced for advertisers.

The video explains that this feature allows advertisers to use their audience inputs as suggestions rather than hard constraints, giving them more flexibility in reaching their target audience. The video also mentions that this feature is a middle ground between open targeting and specific detail targeting, and it can be useful for advertisers who want the benefits of open targeting but still need some direction for their campaigns.

The video concludes by mentioning that this new targeting feature utilizes AI tools and encourages viewers to attend a free webinar on Facebook ad strategies.

• Facebook has introduced a new targeting feature called Advantage Plus audience.
• Advantage Plus audience uses AI to suggest target audiences for advertisers.
• It provides a middle ground between open targeting and specific detail targeting.
• Audience controls can be used within the Advantage Plus audience tool for hard constraints.
• Advantage Plus audience is a good option for those who want the benefits of open targeting but need some direction for their ads.

Facebook Ads Targeting Is Changing Forever! - YouTube

Introduction

• Facebook has introduced a new targeting feature called Advantage Plus audience.
• Advantage Plus audience uses AI to suggest target audiences for advertisers.
• It provides a middle ground between open targeting and specific detail targeting.
• This feature was announced on May 11th.
• Advantage Plus audience is part of the larger Advantage product range.

Advantage Plus Audience

• Advantage Plus audience is not to be confused with other Advantage type custom audiences or targeting options.
• It allows advertisers to add their audience inputs as suggestions to guide who sees an ad.
• Instead of using hard constraints, advertisers can use Advantage Plus audience as a directional tool.
• Ads will still be shown to people outside of the specified constraints.
• It is a middle ground between open targeting and specific detail targeting.

Audience Controls

• Audience controls can be used within the Advantage Plus audience tool for hard constraints.
• Advertisers can specify certain restrictions such as age, location, or product limitations.
• This allows for more specific targeting when necessary.
• Audience controls will be available for advanced advertisers.
• It provides a way to ensure legal and specific targeting requirements are met.

Facebook Ads Targeting Is Changing Forever! - YouTube

When to Use Advantage Plus Audience

• Advantage Plus audience is a good option for those who want the benefits of open targeting but need some direction for their ads.
• It can be used when open targeting doesn't perform well in a new ad account.
• It is useful for advertisers who don't have a large conversion volume and need to provide guidance to Facebook's AI.
• Advantage Plus audience is a good middle ground for broad targeting.
• It is a useful tool for advertisers who want to leverage AI within the Facebook platform.

Advantage Plus audience

• Facebook is pushing advertisers towards broad targeting and variations of it as the best option for most advertisers.
• Advantage Plus audience is a new feature that provides a middle ground between open targeting and specific detail targeting.
• It is a good option for advertisers with new ad accounts or niche products or services.
• Advertisers can give meta direction suggestions in terms of targeting options and then allow meta to expand from that point once more data is available.
• Advantage Plus audience eliminates the need for separate campaigns or adding new ad sets with broad targeting.
• Early feedback on Advantage Plus audience's performance is not available, but it is expected to perform well as new features from Facebook tend to do.

Watch the video on YouTube:
Facebook Ads Targeting Is Changing Forever! - YouTube