Give Away Free Stuff And Sell More: Moving the free line

This video is about the concept of "moving the free line" in marketing, which involves giving away more and more free stuff to create value and increase sales and conversion rates.

This video by John Crestani was published on Feb 22, 2023.
Video length: 08:24.

The video is about the concept of "moving the free line" in marketing.

The speaker explains that giving away free stuff can be a powerful marketing strategy that can lead to increased sales and conversion rates. They give examples of how businesses in various industries, such as landscaping and real estate, can benefit from offering free services or advice.

The speaker also discusses the importance of reciprocation and how providing value for free can create high expectations and lead to future sales.

• Moving the free line is a powerful concept in marketing that involves giving away more and more free stuff to create value and increase sales and conversion rates.
• It can be applied to various marketing strategies, including affiliate marketing, promoting e-commerce stores, and marketing a brand.
• The principle of reciprocation is key to the success of moving the free line, as providing valuable free content or services creates a sense of reciprocity in the audience.
• Moving the free line also creates high expectations in the audience, demonstrating expertise and ability to deliver results, which can lead to increased sales and loyalty.
• This strategy has allowed the speaker to earn over $20 million by helping tens of thousands of people earn their first dollars online for free.

Give Away Free Stuff And Sell More: Moving the free line - YouTube

Section 1: Introduction to Moving the Free Line

• Moving the free line is a powerful concept in marketing.
• It involves giving away more and more free stuff to create value and increase sales and conversion rates.
• It can be applied to various marketing strategies, including affiliate marketing, promoting e-commerce stores, and marketing a brand.
• By moving the free line, you can make your business blow up in terms of sales and conversion rates.

Section 2: Example of Moving the Free Line

• The speaker offers his book, which he previously sold for $40, for free to viewers of the video.
• He provides a link in the video description for viewers to access the book for free.
• This example demonstrates how moving the free line creates value and incentivizes people to take action.
• By giving away something valuable for free, the speaker is able to generate interest and potentially increase sales.
• Moving the free line can be applied to any business or industry, such as landscaping or real estate.

Section 3: The Power of Reciprocation

• Moving the free line works because of the principle of reciprocation.
• When you help someone out, they feel a natural desire to help you in return.
• By providing valuable free content or services, you create a sense of reciprocity in your audience.
• For example, if you set up someone's internet business and it starts earning money, they may feel inclined to pay you for your help.
• Moving the free line taps into this innate human behavior and can lead to increased sales and loyalty.

Give Away Free Stuff And Sell More: Moving the free line - YouTube

Section 4: Creating High Expectations

• Moving the free line also creates high expectations in your audience.
• By giving away valuable free content or resources, you demonstrate your expertise and ability to deliver results.
• When people experience success or benefit from your free offerings, they become more likely to want to learn more from you or invest in your paid products or services.
• This strategy has allowed the speaker to earn over $20 million by helping tens of thousands of people earn their first dollars online for free.
• For local businesses, providing free advice or valuable information can also create high expectations and attract potential customers.

Section 1: Adding Value and Creating a Funnel

• Giving away free information or products adds value to your customers.
• By teaching people something for free, you demonstrate your expertise and build trust.
• Offering a free product or service creates a funnel for potential customers to become paying customers.
• For example, giving away the first month of a product for free and asking for payment for the second month creates value expectations and reciprocity.
• This strategy can increase sales and conversion rates.

Section 2: Free Resources and Opportunities

• The video creator is giving away a free book and offering help to start earning money online.
• They have a high success rate in their information training programs.
• They provide free traffic methods and step-by-step guidance on their channel.
• There are more opportunities than ever to make money online and work for yourself.
• Using the internet to generate income without spending personal time is the best approach.
• Acting now and starting an internet business is crucial for success.

Watch the video on YouTube:
Give Away Free Stuff And Sell More: Moving the free line - YouTube