How I Scaled my Lead Gen Agency to $23k/mo in under 90 days || Step-by-Step Breakdown

This video is about how the speaker built and scaled their lead generation agency to $23,000 a month in just 90 days without hiring employees, past experience, and working less than four hours a day.

This video by CantFaizMe was published on Jun 20, 2023.
Video length: 43:41.

This YouTube video is about how the creator built and scaled their lead generation agency to $23,000 per month in just 90 days.

They achieved this without hiring any employees, without prior experience, and by working less than four hours a day. The video covers topics such as the lead generation model, setting up the business in under 24 hours, getting the first paying client quickly, and scaling to $20,000 per month.

The creator believes that if viewers implement the strategies discussed in the video, they can achieve similar results in their own businesses.

• The speaker built and scaled their lead generation agency to $23,000 a month in just 90 days.
• They achieved this without hiring employees, having past experience, and working less than four hours a day.
• The video covers the lead generation model, setting up the business in under 24 hours, getting the first paying client, and scaling to $20,000 a month.
• Implementing the strategies in the video can help viewers reach $10,000 to $20,000 a month in under six months.
• The speaker scaled their lead generation agency to $23,463 a month in less than 90 days.
• They achieved this without any past experience, hiring employees, or working more than four hours a day.
• The speaker maintained a profit margin above 90% throughout the process.
• The training is for individuals who want to make more money while working less and from anywhere.
• It is suitable for those in a nine-to-five job, college or high school students, and anyone seeking a step-by-step roadmap to building a six-figure online business.

How I Scaled my Lead Gen Agency to $23k/mo in under 90 days || Step-by-Step Breakdown - YouTube

Introduction

• The speaker will discuss how they built and scaled their lead generation agency to $23,000 a month in just 90 days.
• They achieved this without hiring employees, having past experience, and working less than four hours a day.
• The video will cover the lead generation model, setting up the business in under 24 hours, getting the first paying client, and scaling to $20,000 a month.
• The speaker believes that implementing the strategies in the video can help viewers reach $10,000 to $20,000 a month in under six months.

Scaling the Lead Generation Agency

• The speaker scaled their lead generation agency to $23,463 a month in less than 90 days.
• They achieved this without any past experience, hiring employees, or working more than four hours a day.
• The speaker maintained a profit margin above 90% throughout the process.
• Proof of their success is shown through a screenshot of their payment processor, Stripe, which shows the revenue generated.
• The speaker is the founder of a lead generation agency called Outbound Gen and two software companies called Listclean.io and Scriptgen.io.

Target Audience

• The training is for individuals who want to make more money while working less and from anywhere.
• It is suitable for those in a nine-to-five job, college or high school students, and anyone seeking a step-by-step roadmap to building a six-figure online business.
• The training is also for those who have tried other business models like digital marketing, dropshipping, and social media marketing without success.
• It is not for individuals seeking a get-rich-quick scheme or who are not willing to commit to consistent effort for at least three to six months.
• The training emphasizes the importance of learning a valuable skill that businesses will always need and providing real value to clients.

How I Scaled my Lead Gen Agency to $23k/mo in under 90 days || Step-by-Step Breakdown - YouTube

The Truth About Reaching $100K a Year

• It is possible to reach $100,000 a year with no past experience and working less than four hours a day.
• However, most people struggle because they don't understand how to generate interest from potential clients and turn that interest into paying clients.
• The most important part of running any business is getting paying clients and customers.
• Many people who have tried social media marketing and digital marketing methods have not seen results because they lack this understanding.
• The video aims to provide the necessary knowledge and strategies to overcome these challenges and achieve success.

Introduction

• Many people struggle to generate interest and get clients for their service-based businesses.
• The key to success is learning from your mistakes and consistently iterating and pivoting based on that analysis.
• In this video, we will discuss the lead generation model and why it is powerful.
• We will also learn how to set up a lead generation business with little upfront capital in under 24 hours.
• Additionally, we will discover how to get your first paying clients within the next 14 days, even with no past experience or knowledge.
• Finally, we will explore how to scale your lead generation agency to over $100,000 a year.

The Journey to Success

• The speaker realized at 18 years old that he wanted to make money online and disliked traditional education.
• He felt that schools were teaching him to be a worker rather than a business owner.
• He heard a story about a business owner driving a luxury car while his employee drove an older car, which made him realize the disparity between business owners and workers.
• He tried various online business models, including dropshipping and social media marketing agencies, but experienced multiple failures.
• Even when he started a social media marketing agency, he struggled to get his first client.

The Lead Generation Model

• The lead generation model involves generating leads for businesses in exchange for a fee.
• It is a scalable and profitable business model that can be applied to various industries.
• With lead generation, you don't need to worry about fulfillment or delivering a service.
• You can generate leads through various methods, such as Facebook ads, SEO, and content marketing.
• Lead generation allows you to focus on what you're good at, which is generating leads, while businesses handle the rest.

Setting Up the Business

• You can set up a lead generation business with little upfront capital in under 24 hours.
• Start by choosing a niche or industry to focus on.
• Create a simple website to showcase your services and generate leads.
• Set up a lead capture system to collect contact information from potential clients.
• Implement a follow-up system to nurture leads and convert them into paying clients.

Struggling to Make it After College

• The speaker felt like they weren't going to make it after college because their friends were finding success in traditional careers.
• They had spent a lot of money on courses and business expenses without making any profit.
• They tried various business models, including dropshipping, SMMA, and digital marketing, but experienced failure after failure.

Discovering the Power of Lead Generation

• The speaker got a nine-to-five job as a sales development representative and realized how easy it was to generate leads for the company.
• They had a light bulb moment and decided to offer lead generation services to other businesses.
• They started reaching out to potential clients through emails and LinkedIn messages.
• After a month, they finally got a response and closed their first deal.
• They felt ecstatic and the payment they received changed their life.

Scaling and Success

• The speaker's first client ended up paying them $35,269 in profit for the year.
• They felt a sense of belonging and knew they were meant for this.
• Once they learned how to get one client and deliver results, the process became easier and their income started compounding.
• They had their first $10,000 month and even surpassed that with $12,000.
• However, they made the mistake of letting go of their clients to pursue another business model, which ultimately failed.

Believing in the Results

• The speaker started from zero again on January 1st and by the end of February, they were making $23,000 a month.
• The speaker wants the audience to believe that these results can happen for them too.
• They want the audience to imagine the feeling of closing their first client and getting paid for their work.
• They emphasize the importance of fixing your mindset and tapping into the feeling of joy when the work pays off.
• Lead generation is a skill that, once learned, can always be used to make money online.

What is Lead Generation

• Lead generation involves a service-based business providing services to clients or customers who pay for those services.
• There are B2B service-based businesses that sell their services to other businesses.
• Examples of B2B businesses include marketing agencies, B2B software companies, and professional services companies.
• The target market for these businesses is the companies who need their services or products.
• Lead generation is the process of finding contacts at companies who are interested in the services or products being offered.

Generating Leads

• A lead refers to a potential customer who is interested in a product or service.
• A lead typically includes a name, email, or phone number of the potential customer.
• Generating leads is how businesses find contacts at companies who are interested in their services.
• Leads can be obtained through various methods such as online advertising, content marketing, and networking.
• Lead generation is a crucial step in bridging the gap between a service-based business and their target market.

Example of Lead Generation

• Using the example of a marketing agency, the speaker explains how they generate leads.
• The marketing agency finds contacts at companies who need marketing services.
• They get these contacts interested in their services by generating leads.
• A lead in this context would be a potential customer who is interested in the marketing agency's services.
• An example is given of someone walking into a car dealership and expressing interest in a specific vehicle, becoming a lead for the salesperson.

Lead Generation and Sales Process

• Lead generation is the process of finding potential customers for a business.
• Companies use various methods for lead generation, such as outbound prospecting, paid media, and organic strategies.
• Outbound prospecting involves activities like cold emailing, LinkedIn outreach, and cold calling.
• Paid media includes running ads on platforms like Facebook, TikTok, and Instagram.
• Organic strategies involve social media posting, building an audience, and referrals.

Focus on Cold Email

• Cold email is a specific method of outbound prospecting that the speaker focuses on.
• Cold email is preferred because it doesn't require direct interaction with people.
• It has minimal upfront costs and doesn't require inventory.
• The speaker only needs to work for two to three hours a day.
• Businesses love cold email because it is a cheap and fast way to generate leads.

Constant Need for Leads

• Businesses will always need leads to grow and succeed.
• The speaker demonstrates this by showing job postings on Apollo and LinkedIn for sales development and business development roles.
• There are thousands of companies worldwide actively looking for lead generators.
• Even smaller companies and niche industries require leads.
• Examples include Microsoft, a B2B software company, and WeConvert, a marketing agency serving e-commerce brands.

Benefits of Cold Email

• Cold email allows the speaker to connect businesses with their ideal customers and get paid for it.
• No direct interaction with people is required, making it a convenient method.
• The speaker shares their success in generating leads and getting clients through cold email.
• Companies are eager to hire the speaker to send emails and generate leads for them.
• Cold email is a scalable and profitable strategy for lead generation.

Setting up the Business

• A lead generator is someone who knows how to generate leads for B2B businesses.
• Lead generation skills are recession-proof and provide financial freedom.
• Being a lead generator allows for flexibility and the ability to choose who to work with.
• There is an abundance of potential clients in need of lead generation.
• To start the business, you need a domain, Google workspace account, website, Apollo for lead data, and smartly.ai for email sending.

Setting up the Domain and Email

• Go to domains.google.com to buy a new domain.
• Add the desired domain to the cart and purchase it.
• Set up a Google workspace account for email.

Setting up the Website

• Use carrd.co to create a simple website.
• Choose a starting point template and customize it.
• Add company information and create compelling headlines and content.
• Research other lead generation agency websites for inspiration.

Using Apollo for Lead Data

• Apollo is a tool for obtaining contact data and building lead lists.
• It is essential for finding potential clients to generate leads for.
• Investing in Apollo is crucial for the success of the lead generation agency.

Setting up the Business

• Set up your Google domain and business email account.
• Create a simple website using Card Nine dollars.
• Subscribe to Apollo.io for list building.
• Sign up for Smartly.ai for email sending and campaign tracking.
• Use Smartly.ai to send emails for your clients.

Selecting the Right Businesses

• Focus on B2B businesses that sell to other businesses.
• Choose companies with high enough revenue to justify spending on your services.
• Calculate the potential ROI for your clients based on their revenue and your lead generation fees.
• Target industries with below-average closing rates to provide a no-brainer deal for businesses.
• Avoid saturated markets like marketing agencies and SAS, and focus on untapped markets like enterprise software, oil and energy, and consulting.

The Untapped Formula

• Dominate markets that no one else is targeting.
• Get paid 10 times more than others by focusing on untapped markets.
• Avoid saturated markets and go after industries like enterprise software, oil and energy, and consulting.
• Keep the untapped formula a secret to maximize your earning potential.

Reducing the Risk for Clients

• Show amazing case studies and testimonials from other clients.
• Offer a money-back guarantee and work on a performance basis.
• Use the offer "I will get you five to ten qualified leads per month on a pay-per-lead basis using cold email."
• Alternatively, offer "I will get you five to ten qualified leads per month and if we don't hit that number, I will refund you 100%."
• These offers reduce the risk for the client and make them more likely to work with you.

Getting Your First Client

• Use Apollo to find contact information for potential clients.
• Upload the contact list into Smart Lead.
• Write an email campaign with one of the offers mentioned above.
• Set up calls with interested prospects.
• Close the deal with a setup fee and a per-call booking fee.

Scaling to Six Figures a Year

• After getting your first clients and delivering good results, ask for video testimonials.
• Use these testimonials to build social proof and credibility.
• Continue acquiring new clients using the same process.
• Once you have social proof and testimonials, start offering higher-priced retainers.
• Scaling to six figures a year is possible with consistent client acquisition and delivering results.

Changing Your Life with One Client

• Remember that getting just one client can change your life.
• Even if you've experienced failures in the past, one client can make a significant difference.
• Focus on acquiring that first client and delivering results for them.
• Believe in the potential for your life to change with just one client.
• Keep pushing forward and scaling your agency to achieve your goals.

Section 1: Importance of Testimonials

• Having testimonials on your landing page is the most valuable thing for your business.
• Testimonials prove that you are a competent business owner who can get results for clients.
• Testimonials separate you from other lead generation businesses.
• You can use testimonials to reach out to similar businesses and attract them as clients.
• Businesses will want to work with you because they want the same results you achieved for your other clients.

Section 2: Scaling the Lead Generation Agency

• After getting the first testimonial, hop on enough sales calls to sign a minimum of four clients within 90 days.
• Each client will pay at least $2,000 a month, resulting in $8,000 a month in your account.
• Once you have proven yourself as a lead generator, there is no limit to the number of clients you can sign.
• Repeating the same process becomes second nature, allowing you to generate limitless revenue.
• Having control over your income and life is possible as a lead generator.

Watch the video on YouTube:
How I Scaled my Lead Gen Agency to $23k/mo in under 90 days || Step-by-Step Breakdown - YouTube