How to Book 5-10 Sales Calls a Week || A-Z Cold Email Breakdown

This video is about how to book 5-10 sales calls a week using cold email, with the speaker discussing the lead generation process and different models for beginners and those with case studies.

This video by CantFaizMe was published on Jun 15, 2023.
Video length: 19:25.

This YouTube video is about how to book 5-10 sales calls a week using cold email.

The speaker shares their results of booking 28 calls in three days and explains the lead generation process they use for their agency. They emphasize the importance of having a strong offer and provide different models for beginners with no case studies, such as the pay per call model, pay per lead model, and money back model. They also discuss pricing methods for those with case studies, including a retainer plus commission model.

The video emphasizes the need for a good offer and case studies to back it up in order to be successful in booking sales calls.

• Your offer is what you're providing to your client or potential client.
• If you're a beginner with no case studies, you can choose from three models: PPC (pay per call), PPL (pay per lead), or money back.
• The entire lead generation system relies on cold email.
• For beginners with no case studies, the PPC, PPL, and money back models help de-risk the potential client's decision.
• If you have case studies, you can consider a retainer plus commission model.
• Buy one main domain and multiple subdomains that redirect to the main domain.
• Break down your niche by revenue, employee count, industry, and location.
• For lead generation, target companies with revenue between 1 million and 20 million.
• Use LinkedIn to research companies and industries.
• Focus on untapped industries like chemical manufacturing.
• Target decision-makers like founders, vice presidents, and CEOs.
• Use tools like Apollo, Crunchbase, and LinkedIn to build your list.
• Use the three C's method: Complement, Case Study, and Call to Action.

How to Book 5-10 Sales Calls a Week || A-Z Cold Email Breakdown - YouTube

Offer

• Your offer is what you're providing to your client or potential client.
• If you're a beginner with no case studies, you can choose from three models: PPC (pay per call), PPL (pay per lead), or money back.
• PPC model charges the client only if you book a call for them.
• PPL model involves getting an interested reply from the client and handing it over to their sales team to book the appointment.
• Money back model offers a refund if a certain number of calls are not achieved within a specific timeframe.

Lead Generation System

• The entire lead generation system relies on cold email.
• The first component of the system is your offer.
• For beginners with no case studies, the PPC, PPL, and money back models help de-risk the potential client's decision.
• PPC model charges based on the ACV (annual contract value) of the client.
• PPL model charges per lead, but the client's sales team is responsible for booking the appointment.

Models for Beginners

• Beginners with no case studies can choose from three models: PPC, PPL, and money back.
• PPC model charges the client only if a call is booked for them.
• PPL model involves getting an interested reply from the client and passing it to their sales team.
• Money back model offers a refund if a certain number of calls are not achieved within a specific timeframe.
• These models de-risk the potential client's decision and make it easier for them to say yes.

How to Book 5-10 Sales Calls a Week || A-Z Cold Email Breakdown - YouTube

Models with Case Studies

• If you have case studies, you can consider a retainer plus commission model.
• This model involves a monthly retainer fee and a percentage commission on closed deals.
• Retainer plus commission helps maintain strong long-term relationships with clients.
• You can also continue using the PPC and PPL models if they are successful for you.
• A plain retainer model without commission is harder to sell without case studies or social proof.

Building the Lead Generation System

• Buy one main domain and multiple subdomains that redirect to the main domain.
• Purchase Google Workspace accounts for each subdomain to send emails.
• Connect all accounts to a sending software and warm up the emails to increase deliverability.
• Warm-up emails prove to Google that you are not a spam email.
• Keeping emails out of spam increases the chances of landing in prospects' inboxes.

Niche Breakdown

• Break down your niche by revenue, employee count, industry, and location.
• Consider your past experiences and knowledge when selecting a niche.
• Having experience in a specific niche gives you an edge in understanding your prospects.
• Look for B2B niches or industries that you have experience in.
• Focus on companies with revenue between 1 million and 20 million and under 100 employees.

Job Titles

• For lead generation, target companies with revenue between 1 million and 20 million.
• Stay away from larger corporate companies as they have longer sales and legal processes.
• Focus on industries that you have experience or knowledge in.
• Use LinkedIn to search for job titles like Sales Development Representative or Business Development Representative.
• These job titles indicate companies that hire for lead generation purposes.

LinkedIn Research

• Use LinkedIn to research companies and industries.
• Look for software development companies or industries that need leads.
• LinkedIn job postings can provide insights into companies' lead generation needs.
• Researching job titles can help you identify potential clients.
• Use your past experiences and knowledge to find industries that resonate with you.

Identifying Untapped Companies

• Focus on untapped industries like chemical manufacturing.
• These industries are often overlooked but can be highly profitable.
• Use research to find untapped companies in your chosen industry.
• These companies are easier to find and can lead to more sales.
• Don't just follow the crowd, explore different industries for potential clients.

Choosing Job Titles for Outreach

• Target decision-makers like founders, vice presidents, and CEOs.
• Include job titles like Chief Revenue Officer, Head of Sales, and Head of Marketing.
• Focus on individuals who have a role in business development or lead generation.
• These individuals are more likely to be interested in your offer.
• Consider using Director of Business Development or Director of Sales as well.

Building the List

• Use tools like Apollo, Crunchbase, and LinkedIn to build your list.
• Apollo is recommended for beginners as it is affordable and easy to use.
• Verify the emails you scrape from Apollo using a tool like Million Verifier.
• Organize your list in Google Sheets and download it as a CSV file.
• Ensure your list is accurate and contains valid email addresses.

Writing Email Scripts

• Use the three C's method: Complement, Case Study, and Call to Action.
• Start with a compliment, mention a case study, and end with a call to action.
• Alternatively, use the one-liner offer approach with a concise question.
• Include a call to action in your email scripts to encourage a response.
• Follow up with prospects three to four times, spacing out the follow-ups.

Lead Generation Process

• The speaker uses a CSV file to upload email domains and accounts into a lead generation tool called Smart Lead.
• While warming up the emails, the speaker builds a lead list and verifies it.
• After building and verifying the lead list, the speaker uploads it to a CSV file.
• The speaker then writes scripts and uploads them into Smart Lead.
• Once everything is set up, the speaker launches the campaigns.

Appointment Setting

• Appointment setting is crucial for lead generation agencies.
• There are two types of appointment setting: booking calls and not booking calls.
• For interested replies, the speaker pushes for a call and books a time slot.
• If someone asks for more information, the speaker provides it but still pushes for a call.
• After booking calls, the leads are moved into the sales process and a pre-call flow is set up.
• A scheduling app like Calendly is used to book the call and send reminders to ensure the prospect shows up.

Watch the video on YouTube:
How to Book 5-10 Sales Calls a Week || A-Z Cold Email Breakdown - YouTube