How To Do TikTok Ads Step-By-Step

This video is about how to do TikTok ads step-by-step, including setting up targeting, creating the ad creative, and choosing the right settings, even if you don't have a business or are not a marketer.

This video by John Crestani was published on Jan 4, 2023.
Video length: 17:34.

This YouTube video titled "How To Do TikTok Ads Step-By-Step" is a tutorial by John Christani on how to effectively use TikTok ads to market a business or start a business in a cost-effective manner.

The video covers topics such as targeting, creative, settings, and offers, and also provides guidance on finding products to sell as an affiliate.

The video begins with an introduction to the terminology used in TikTok ads and then proceeds to walk viewers through the process of setting up and running successful TikTok ad campaigns.

• TikTok ads are a highly effective way to market your business or start a business.
• The video will cover setting up targeting, creating ad creative, and choosing the right settings.
• Even if you don't have a business or are not a marketer, you can still benefit from TikTok ads.
• The video will also show how to find products to sell effectively as an affiliate.
• Targeting, creative, settings, and offer are crucial for a successful advertising campaign.
• ClickBank is an affiliate marketing platform that pays commissions for promoting products.
• Targeting the right audience is crucial for the success of your advertising campaign.
• You can advertise to people who are concerned about their vision on TikTok.
• You can either recreate a popular video yourself or hire someone to do it for you.
• Go to the TikTok Ads platform and click on "Create an ad".
• Enter a name for the ad group, such as "Vision Test".
• Include Canada and other countries if your product can be sold worldwide.
• The minimum daily budget is $20.
• Select a video from your library or create a new one.

How To Do TikTok Ads Step-By-Step - YouTube

Section 1: Introduction

• The video is about how to do TikTok ads step-by-step.
• TikTok ads are a highly effective way to market your business or start a business.
• The video will cover setting up targeting, creating ad creative, and choosing the right settings.
• Even if you don't have a business or are not a marketer, you can still benefit from TikTok ads.
• The video will also show how to find products to sell effectively as an affiliate.

Section 2: Terminology

• Targeting refers to who you are showing your ads to on TikTok.
• Creative refers to the content of the ad itself and the call to action.
• Settings refer to how you are spending your daily budget or paying for the ads.
• Offer refers to the specific product or service you are selling or promoting.
• Effective targeting, creative, settings, and offer are crucial for a successful advertising campaign.

Section 3: Finding Products to Sell

• If you don't have anything to sell, you can find products quickly on ClickBank.
• ClickBank is an affiliate marketing platform that pays commissions for promoting products.
• Go to the Affiliates tab on ClickBank and click "Join ClickBank" to create an account.
• Once logged in, go to the Marketplace to find products to sell.
• Look for products with a high gravity score, indicating they are popular and profitable.

How To Do TikTok Ads Step-By-Step - YouTube

Section 4: Setting Up Targeting

• For the example of promoting a vision support product, target people with vision problems.
• Consider that people with vision problems are likely older and may have other medical conditions.
• Think about other demographics and interests that may be relevant to your target audience.
• Use this information to set up targeting parameters in your TikTok ads.
• Targeting the right audience is crucial for the success of your advertising campaign.

Setting up targeting

• You can advertise to people who are concerned about their vision on TikTok.
• Popular hashtags like "vision test" can be used for targeting.
• Find trending videos related to your target audience.
• Look for videos with high likes and views to determine the popularity of the topic.
• Targeting people talking about vision problems is a good strategy.

Creating the ad creative

• You can either recreate a popular video yourself or hire someone to do it for you.
• Use the words and content from successful videos to create your own ad.
• Websites like Fiverr offer services for creating videos for your ads.
• Choose a section on Fiverr that matches the type of video you want to create.
• Prepare a script or outline for the video to ensure it aligns with your marketing goals.

Choosing the right settings

• Go to the TikTok Ads platform and click on "Create an ad".
• Choose the objective of your ad, such as traffic or website conversions.
• Start with a basic objective like traffic if you're new to marketing.
• Don't worry too much about the specific objective at first, just get started.
• Experiment with different objectives as you gain more experience.

Setting up the ads

• Click on "Create an ad" on the TikTok Ads platform.
• Choose the objective of your ad, such as traffic or website conversions.
• Follow the prompts and fill in the necessary information for your ad.
• Keep in mind that the interface may change over time.
• Start with a basic objective like traffic to get started.

Setting up the Ad Group

• Enter a name for the ad group, such as "Vision Test".
• Select "Website" as the objective since we are sending people to a website.
• Choose the placements manually instead of letting TikTok decide.
• Remove "Pangle" as it can waste your money.
• Disable automated settings to ensure you get the desired results.

Selecting Targeting

• Include Canada and other countries if your product can be sold worldwide.
• Exclude certain demographics, such as young people, if they are unlikely to buy.
• Target hashtags related to vision, such as #vision or #eye.
• Scroll through the hashtags to find relevant ones, even if they don't have the exact keyword.
• Target the top videos for the selected hashtags to increase visibility.

Setting the Budget

• The minimum daily budget is $20.
• Set a daily budget of $20 or higher.
• Adjust the budget based on your advertising goals and available funds.

Creating the Ad

• Select a video from your library or create a new one.
• Choose a video that has performed well on the targeted hashtags.
• Confirm the selection and proceed to the next step.
• Insert the URL that will track conversions and pay you a commission.
• Consider using a landing page instead of a raw affiliate link for better results.

How to Do TikTok Ads Step-by-Step

• Create a landing page or join a coaching program that provides landing page software to promote your product or service.
• Using a landing page eliminates redirects and tracking parameters that ad networks dislike, increasing your chances of success and avoiding account bans or suspensions.
• Consider subscribing to the YouTube channel for more marketing videos and tips from someone with over $20 million in internet marketing experience.
• Learn marketing skills to sell products for yourself or others, whether you work with clients or want to advance in a marketing career.
• Understand the process of making money on the internet through advertising and social media posts by watching the channel's videos.

Watch the video on YouTube:
How To Do TikTok Ads Step-By-Step - YouTube