How To Start Dropshipping in 2023 For Beginners (FREE COURSE)
Last updated: May 15, 2023
The video by THE ECOM KING is a free course for beginners on how to start dropshipping in 2023, providing a proven strategy for success, including mindset tricks, product research methods, website design, and Facebook ad strategies.
The video is a free course on how to start dropshipping in 2023 for beginners.
The presenter, Camille Simon, shares a proven strategy that has worked for him for the last six years and has generated over eight figures with his dropshipping and e-commerce stores.
He covers mindset tricks, a new product research method, website design, and a brand new Facebook ad strategy for 2023.
He emphasizes the importance of accepting mental challenges, taking action on your own thoughts, and not expecting immediate results.
He also offers a free Google doc sheet with all the information from the video for viewers to follow along step by step.
The video is a free course for beginners on how to start dropshipping in 2023.
The video provides a proven strategy for success, including mindset tricks, product research methods, website design, and Facebook ad strategies.
The video creator has generated over eight figures with their dropshipping stores and e-commerce stores.
The video includes a free Google doc sheet with lots of information for success.
Viewers need to hit 3,000 likes on the video to access the free Google doc sheet.
The video teaches a small mindset trick to establish emotional stability.
The video teaches a brand new product research method that's untapped.
The video creator shows their Shopify dashboard with a store that has done 54,000 pounds in the last 30 days.
Viewers need to accept mental challenges before starting dropshipping.
Multiple offers increase the chances of finding a winning offer.
Use Facebook Ad Library method to find winning Dropshipping products.
Choose a platform like Shopify to create your website.
Use Facebook Ads Manager to create and manage your ads.
Stay motivated and persistent even when facing challenges.
Viewers need to accept mental challenges before starting dropshipping.
Viewers need to accept that they will lose money, and it will feel uncomfortable.
Viewers need to be able to take action on their own thoughts without seeking validation from others.
Viewers need to understand that they will not see results straight away and that value takes time.
Viewers need to understand that they are paid by the value they put in the marketplace, not by the hour.
Mindset for Dropshipping
Don't expect to make money very fast or quickly.
Unrealistic expectations lead to burnout.
What Makes a Winning Product
Multiple offers increase the chances of finding a winning offer.
Content-friendly products generate good quality content.
Products priced between $19.99 and $59.99 work the best.
Product needs to be able to do three extra margin.
Make at least $20 per product after costs.
Untapped Product Research Method
Use Facebook Ad Library method to find winning Dropshipping products.
Change location to United States and sort by all ads.
Filter by language, advertiser, platform, and active status.
Search for phrases like free shipping and 50% off.
Look for Dropshipping products that grab your attention and fit the criteria.
Example of Winning Product
Drain Blast Faster is an unclogging product for toilets or sinks.
It's a problem-solving product for home improvement.
It's not a saturated Dropshipping product.
It fits the criteria of multiple offers, content-friendly, and priced between $19.99 and $59.99.
It can do three extra margin and make at least $20 per product after costs.
Product Research Criteria
Check if the product is available by going to the description and seeing if there's a link to the website.
Use AliExpress to see if the product exists and has proof of concept.
Ask if the product solves a problem or brings happiness/entertainment to the end user.
Find out what category the product falls into to help create offers later on.
Get feedback from friends and family to see if they would buy the product and why.
Check Amazon for reviews to ensure the product is of good quality.
Use TikTok to see the demand for the product on the platform.
Consider using a paid tool like Peakster for faster and higher validations.
Website Design
Choose a platform like Shopify to create your website.
Use a clean and simple design with a clear call to action.
Include high-quality product images and descriptions.
Use social proof like customer reviews and ratings.
Make sure the website is mobile-friendly.
Facebook Ad Strategies
Use Facebook Ads Manager to create and manage your ads.
Target specific audiences based on interests, behaviors, and demographics.
Use eye-catching visuals and clear messaging in your ads.
Test different ad formats and placements to see what works best.
Set a budget and monitor your ad performance regularly.
Mindset Tricks
Stay motivated and persistent even when facing challenges.
Focus on providing value to your customers rather than just making money.
Learn from your mistakes and use them as opportunities for growth.
Stay up to date with industry trends and changes.
Believe in yourself and your ability to succeed.
Using Tools to Find Winning Products
Ad Supply and Pinterest Spy are tools to find winning products on Facebook and Pinterest.
TikTok Ad Spy is used to find winning products on TikTok and test them on Facebook.
Peaks is a powerful tool to track successful dropshipping stores and e-commerce brands.
Peaks shows the turnover, best sellers, last orders, advertisement platforms, and installed apps of a store.
Product Explorer is used to search for winning products and see how much money other dropshipping stores are making from them.
Product Explorer shows the monthly sales, price, and income of a product.
E-commerce Mentorship Program
E-commerce Mentor offers three months of mentoring and lifetime access to their premium Discord.
The mentoring program covers different strategies on paid ads, website conversion, and group calls.
One-to-one calls with mentors and Q&A sessions with the founder are also available.
Expert podcasts and zoom calls with successful e-commerce entrepreneurs are included in the program.
The Discord server has exclusive channels for students to discuss and get help from mentors.
Students can also share their success stories and get support from other students in the program.
Discord Server and Mentoring Program
The Discord server has sections for students who have made their first $1,000 and first $100,000
There is also a winning product section and a resource section with PDFs and cheat sheets
Students get access to a video library with different strategies and networks
All mentors are previous students and the program is documented on the YouTube channel
Applicants fill out a type form and pay a $50 deposit for a discovery call to see if they're a good fit for the program
Website Design for Shopify Dropshipping Store
Niche stores are recommended over general stores
Focus on one advertising product at a time and select fewer filler products to populate the store
Don't run ads for every product simultaneously
Use Shopify Link in the cheat sheet or description to get three months for $3
Check out an example of a good Drop Shipping Store versus a bad one to see the features that should be in your store
Website Design
Listing too many products on your website can decrease the quality of your product page over time.
The product page is the most important part of your website.
Product page should have a short but attention-grabbing name, good imagery, and convincing offers.
Use warranty symbols, secure payments, and upsells to build trust with customers.
Use videos and beautiful imagery to explain the benefits of the product.
Researching Competitors
Look at big websites selling the same products as you for inspiration.
Use myips.ms/browsesites to find top-performing websites on Shopify based on IP ranking.
Open up all of these websites to spy on them and get inspiration from their layout and imagery.
Product Strengths
Design your product page according to whether your product is a wow factor or problem-solving product.
Use visuals for wow factor products and copy for problem-solving products.
Present the product as a solution to a problem.
Facebook Ad Strategies
Use Facebook Ads to drive traffic to your website.
Target the right audience by using interests and behaviors related to your product.
Use video ads to showcase the benefits of the product.
Use retargeting ads to target people who have already visited your website.
Use lookalike audiences to target people who are similar to your existing customers.
Product Research and Website Design
Understand the problem your product solves and the category it fits into.
Choose the appropriate tool for your product: Shopify 2.0 theme for a lifestyle product, dedicated landing page for a problem-solving product.
Structure your landing page for a problem-solving product according to key points: call out your audience, reinforce the problem, introduce your product, make an offer, add social proof, and make it visually appealing.
Repeat the structure for different products on your website to maintain consistency.
Use effective copywriting techniques to appeal to your audience and build trust.
Facebook Ad Strategy
Facebook ads are the ideal testing method for most drop shippers.
Have a budget of at least $1000-$2000 for ads.
Expect to spend $250 to test each product.
Use one picture, one carousel, and one video for creative needs.
Stick to Facebook ads for now and avoid other platforms like TikTok and Google Ads.
Product Testing and Scaling
Test five products to start with and expect to spend $1250.
Use Facebook ads to test products and analyze the data to determine which products to scale.
Scale products that have a high conversion rate and low cost per purchase.
Use lookalike audiences and retargeting to increase sales.
Continue to test and scale products to grow your business.
Mindset and Motivation
Have a growth mindset and be willing to learn and adapt.
Stay motivated and focused on your goals.
Take action and don't be afraid to fail.
Stay organized and track your progress.
Stay positive and surround yourself with supportive people.
Getting Video Ads from Viral Ecom Ads
Viral Ecom Ads is a company that creates video ads for your dropshipping products.
The split testing video ad package is the one you need to get started.
You can choose between one and three videos, with or without a thumbnail and story ads.
You need to provide the AliExpress link to the product, your logo, and website.
The videos take one to three days to create, but it's usually between one to two days.
Viral Ecom Ads is the most effective way of getting video ads done quickly and efficiently.
Creating Your First Campaign
You need to create a campaign with five different ad sets, each with only one interest that is hardly correlated with your ideal customer.
You can use companies like Scale Affinity if you have ad account bans or scaling issues.
Hit the create button and name your campaign product name test with the objective of sales.
Create an ad set and name it e-packet with the conversion location as website and the conversion event as purchased.
The daily budget should be ten dollars, and the start date should be the following day midnight.
Enter the e-packet countries as your location, with age 21 to 65 and gender all.
Designing Your Website
Your website should have a clean and simple design with a clear call to action.
Use high-quality images and videos to showcase your products.
Make sure your website is mobile-friendly and loads quickly.
Include customer reviews and social proof to build trust with your audience.
Use apps and plugins to improve your website's functionality and user experience.
Optimize your website for SEO to improve your search engine rankings.
Creating Effective Facebook Ads
Use eye-catching images and videos to grab your audience's attention.
Write compelling ad copy that highlights the benefits of your product.
Target your ads to a specific audience based on their interests, behaviors, and demographics.
Use retargeting ads to reach people who have already shown interest in your product.
Test different ad formats, placements, and targeting options to find what works best for your product.
Monitor your ad performance and adjust your strategy accordingly.
Product Research and Targeting
Choose a product and change it to a female version.
Think logically about the interest that you choose and make sure it correlates with the audience you are selling to.
Use Peak's audience builder to get interest created from Peakster.
Make sure the audience definition is above 1 million.
Select Advantage placements recommended for effective results.
Creating Your First Ad Set
Create your first ad and name it image ad.
Select your Facebook page and Instagram account.
Use manual upload and select single image or video format.
Optimize your ad manually under review for your own product.
Use the primary text headline and description to create compelling copy.
Using Ad Copy Templates
Look at competitors' ad copy and use it as a template to create your own.
Add three to six lines of compelling copy to get people enticed to buy your product.
Use Peakster's AI content generator to create Facebook ad copy.
Add three to five key features and click "write for me" to generate ad copy.
Read the generated ad copy to make sure it makes sense and copy it to Facebook.
Creating Effective Ad Headlines and Descriptions
Use three to five words that are catchy and create curiosity or trust for the headline.
Use the description to fill out missing information and make it more in-depth for image ads.
For videos, use one paragraph or three liners for the description.
Setting up the Ad
Put limited stock plus free shipping and call to action.
Fill out the product page URL and scroll down to URL parameters.
Use utms to track sales coming from Facebook.
Click build URL parameter and fill out the form.
Check the advanced preview to see if it looks good on most platforms.
Creating Different Ads
Duplicate the first item and call it video ad.
Scroll down to manual upload and add a new video or the video you've created.
Edit the media and upload the thumbnail picture.
Add a new primary text and headline for each ad.
Create a new URL parameter for each ad.
Creating a Carousel Ad
Duplicate another ad and call it Carousel.
Choose manual upload and add three to five image cards.
Add a new primary text and headline for each card.
Create a new URL parameter for each card.
You should have one image ad, one video ad, and one Carousel ad.
Changing Interests
Duplicate the ad set four times and change the interest for each one.
You should have five different interests per ad set with three different ads.
After the first 24-hour cycle, turn off any AD sets with a CPC higher than 1.50.
Replace the ad sets that you turned off with new ones with new interests.
Check the CPC and turn off any AD sets with a high cost per click.
Step-by-Step Guide to Dropshipping Success
Step 1: Set up your Facebook ads campaign with a daily budget of $10-20.
Step 2: After 24 hours, turn off any ad sets with a CPC of 1.50 or higher and duplicate the remaining ad sets, changing the interest to a new one.
Step 3: After 3 days, turn off any ad sets that did not make a sale and allow the profitable ad set to run for 2 more days.
Step 4: On day 5, turn off any ad sets that are not profitable after running for 5 days above your break-even rowers.
Step 5: If you've spent more than $250 in total for the product and no ad set got past the break-even rowers check on day 5, move on to a new product.
Step 6: Scale up the most profitable ad sets after day 5 by duplicating them four times into a new campaign and testing different budgets for these duplicates.
How to Work Out Your Break-Even Rowers
Go to a website called Dropship Toolkit and add your cost of goods and selling price.
Find the return on ad spend in the ads manager.
Make sure the ad sets that are running are meeting your break-even rowers.
Key Notes for Success
Do not get attached to your product and cut it out if it's not profitable.
Keep testing new audiences and scaling the ones that pass the testing checks.
Do not neglect your testing campaign once you start scaling.
Try new interests and creatives in your testing campaign.
Keep cycling new audiences as long as you're breaking even.
Conclusion
Follow the step-by-step guide to dropshipping success.
Work out your break-even rowers using Dropship Toolkit.
Remember the key notes for success.
Keep testing and scaling to find profitable ad sets.