How To STEAL Customers From Competitors (with Facebook Ads)

The video is about a trick to use Facebook ads to target the same audience as your competitors and draw potential customers to your business instead.

This video by Ben Heath was published on May 2, 2023.
Video length: 08:50.

This video is about a little-known trick that allows you to find out who your competitors are targeting with their Facebook ads.

By targeting the same audience and offering a better deal, you can steal customers from your competitors. The video provides examples of different ads and shows how to access the targeting options used by the advertisers.

It also discusses the importance of avoiding annoying ads and negative feedback from the audience.

• Facebook ads can be used to target the same audience as your competitors.
• You can undercut competitors on price or offer something better to attract customers.
• Examples of Facebook ads and how to find competitors' targeting options are shown.
• Information on competitors' target audience, age range, and location can be obtained.
• Facebook provides information on retargeting options used by businesses, which can be replicated.

How To STEAL Customers From Competitors (with Facebook Ads) - YouTube

Section 1: Introduction

• There is a trick to use Facebook ads to target the same audience as your competitors.
• You can undercut your competitors on price or offer something better to draw potential customers to your business.
• The video will show examples of Facebook ads and how to find the targeting options used by competitors.

Section 2: Example 1 - Google Ads

• An example of a Google Ads Facebook ad is shown.
• By clicking on the three dots and selecting "Why am I seeing this ad," you can see the interest targeting options used by Google Ads.
• The interests targeted in this ad are searching authorization, web search engine, web analytics, and social media examiner.
• This information is useful for identifying the competitors' target audience.
• Other information revealed includes age range (21-64) and primary location (UK).

Section 3: Example 2 - Content Creator

• An example of a content creator's Facebook ad is shown.
• By clicking on "Why am I seeing this ad," it is revealed that there are no detailed targeting options selected, only targeting 18 and older.
• This indicates the use of open targeting or broad targeting.

How To STEAL Customers From Competitors (with Facebook Ads) - YouTube

Section 4: Example 3 - E-commerce Business

• An example of an e-commerce business's Facebook ad is shown.
• By clicking on "Why am I seeing this ad," it is revealed that the ad is being shown because the viewer watched a video from the business's page.
• This indicates the use of retargeting based on video viewers.
• Facebook provides information on the different retargeting options used by businesses.
• This information can be used to replicate competitors' targeting options and elements of their sales funnel.

Section 1: Inaccuracies in Facebook Ads Targeting

• Interest targeting on Facebook and Instagram ads is not 100% accurate.
• When setting up a campaign, you may not initially reach the right audience.
• Examples show incorrect categorizations, such as targeting someone interested in hip-hop when they are not.
• Over time, as the campaign optimizes, you are likely to see an improvement in performance.
• Facebook and Instagram ad campaigns often improve in performance over time due to targeting options not being completely accurate at first.

Section 2: Techniques to Increase the Chance of Seeing Competitors' Ads

• Visiting your competitor's website increases the chance of being retargeted with their ads.
• However, this only provides information about being retargeted, not about the interests they are targeting.
• Search for related Facebook groups and pages to interact with and join.
• Interacting with relevant groups and pages will classify you as interested in that topic and increase the likelihood of seeing ads from businesses targeting those interests.
• Research Facebook pages similar to your competitors to increase the chance of seeing their ads.
• Combining this technique with researching your competitors' ads and sales funnels can greatly enhance the effectiveness of your own Facebook and Instagram ads.

Watch the video on YouTube:
How To STEAL Customers From Competitors (with Facebook Ads) - YouTube