I Found An EASIER Way To Scale Facebook Ads

This video is about a new way to scale Facebook ads that is different from the traditional method of duplicating campaigns, which can lead to auction overlap and underperformance, and instead suggests using automated rules to scale campaigns in small increments based on certain criteria.

This video by Ben Heath was published on May 9, 2023.
Video length: 12:13.

In this YouTube video titled "I Found An EASIER Way To Scale Facebook Ads," the speaker discusses the common mistakes advertisers make when scaling their Facebook ads and introduces a new method to improve performance.

The traditional method of duplicating successful campaigns and running them alongside each other leads to auction overlap and underperformance. The speaker recommends against this approach and instead suggests using a scaling technique in small increments using automated rules. They demonstrate how to set up an automated rule to increase the daily budget by 3% and emphasize the importance of setting a maximum daily budget cap.

The video also mentions the speaker's company's Facebook and Instagram advertising services.

• Advertisers often duplicate successful campaigns to scale, leading to auction overlap and underperformance.
• The inspect tool for identifying auction overlap has been retired.
• Scaling in seven-day increments or using automated rules can help campaigns scale effectively.
• Using daily budgets and setting a maximum daily budget cap is recommended for controlling spending.
• Setting up automated rules for scaling involves creating a custom rule in Ads Manager and selecting the campaigns to apply it to.
• Consider using done-for-you advertising services for better campaign management and optimization.
• Setting a maximum daily budget cap and using cost per result as a metric are important for controlling spending and scaling effectively.

I Found An EASIER Way To Scale Facebook Ads - YouTube

Advertisers Scaling Facebook Ads the Wrong Way

• Many advertisers duplicate successful campaigns and run identical versions alongside each other to scale.
• This leads to auction overlap, where both campaigns compete against each other in the auction.
• Auction overlap results in underperformance and poor campaign optimization.
• The inspect tool, which used to identify auction overlap, has been retired.
• Duplicating campaigns multiple times can lead to a messy ad account.

The Right Way to Scale Facebook Ads

• Scaling in roughly seven-day increments is a valid technique.
• A new way to scale is by using automated rules to scale campaigns in small increments based on certain criteria.
• Automated rules can help campaigns scale while producing great results.
• Using daily budgets instead of lifetime budgets is recommended.
• Setting a maximum daily budget cap is important to control spending.

Setting Up Automated Rules for Scaling

• In Ads Manager, click on the "More" drop-down arrow and select "Automated Rules."
• Create a custom rule with a name and select the campaigns to apply the rule to.
• Choose to increase the daily budget by a certain percentage or amount.
• Set a maximum daily budget cap to control spending.
• Review and save the automated rule.

I Found An EASIER Way To Scale Facebook Ads - YouTube

Consider Done-for-You Advertising Services

• The video mentions the availability of done-for-you Facebook and Instagram advertising services.
• The company can create, manage, and optimize campaigns for better results.
• There is a minimum budget requirement of $3,000 per month.
• Interested viewers can click on the link in the video description to book a call and find out more information.
• The company may have worked with businesses similar to yours in the past.

Setting a Maximum Daily Budget Cap

• Set a maximum daily budget cap to avoid overspending.
• Choose a comfortable budget limit, such as 500 pounds.
• Ensure that the budget doesn't run away over time.
• Set the action frequency to once daily.
• Prevent the campaign from scaling too quickly and causing capacity issues.

Criteria for Scaling the Budget

• Use cost per result as a metric for scaling.
• Set the cost per result to be smaller than a specific amount, such as 30 pounds.
• Allow the campaign to keep scaling if the cost per result is under the specified amount.
• Consider using Lifetime Impressions as a default metric for scaling.
• Give the campaign a window of at least 8,000 Impressions before taking action.

Choosing the Time Range for Assessment

• Select a time range for assessing the cost per result criteria.
• Consider using the last three days as a time frame.
• Adjust the time frame based on the length of the sales cycle.
• Avoid using the maximum time frame to prevent scaling based on past performance.
• Allow the rule to run once daily and assess the last three days of data.

Notifications and Rule Creation

• Choose to receive notifications on Facebook or via email.
• Create the rule and set it to scale the budget by three percent.
• Benefit from the potential upside of scaling quickly with good results.
• Cap the downside by not spending more if the campaigns aren't performing well.
• Save time by automating the scaling process and focusing on other tasks.

Scaling Facebook Ads with Automated Rules

• Instead of duplicating campaigns to scale Facebook ads, the video suggests using automated rules.
• Automated rules can help avoid auction overlap and underperformance.
• One rule could be to decrease the budget by a certain percentage if the results are worsening.
• Another rule could be to set a budget floor to ensure a minimum daily spend.
• Automated rules can be applied to all active campaigns or be more specific.
• This scaling technique is particularly useful for seasonal businesses or businesses with specific peak periods.

Watch the video on YouTube:
I Found An EASIER Way To Scale Facebook Ads - YouTube