Marketing Strategies GUARANTEED to grow your business in 2023

This video is about marketing strategies that are guaranteed to grow your business in 2023, including clarifying your business model, identifying your target market, creating a compelling message, focusing on specific platforms and channels, and implementing a customer journey.

This video by Adam Erhart was published on May 26, 2023.
Video length: 12:02.

The video is about marketing strategies that are guaranteed to grow a business in 2023.

The speaker provides a step-by-step path to go from zero to a growth hacking hero by taking easy actions that will lead to more customers, sales, and money. The video emphasizes the importance of clarifying the business model, identifying the target market, creating a compelling message, focusing on specific platforms and channels, and implementing a customer journey that converts strangers into paying customers. The speaker also mentions three proven business growing strategies: content marketing, video marketing, and email marketing.

The video is sponsored by GetResponse, a platform that helps boost engagement and convert subscribers into paying customers.

• Clarify your business model and ensure your offering is desired and profitable.
• Identify your target market and create buyer personas to understand their needs.
• Create a compelling message that answers why your target market should care about your product or service.
• Focus on specific platforms and channels where your ideal customers are present and active.
• Understand your revenue streams, key resources, and value proposition to optimize your business model.
• Conduct market research and segment your target market based on demographics and behavior.
• Create a clear and concise message that highlights your unique selling points and resonates with your audience.

Marketing Strategies GUARANTEED to grow your business in 2023 - YouTube

Section 1: Clarify Your Business Model

• Make sure you're clear on what you're going to offer your market.
• Ensure that your offering is something that your target market actually wants.
• Make sure that you actually want to sell the product or service you're offering.

Section 2: Identify Your Market

• Be specific about who your ideal customer avatar is.
• Define your perfect kind of buyer.

Section 3: Create a Compelling Message

• Create a message that answers the question of why your target market should care about your product or service.

Marketing Strategies GUARANTEED to grow your business in 2023 - YouTube

Section 4: Focus on Specific Platforms and Channels

• Stop trying to be everywhere and instead focus on the platforms and channels where your ideal customers are present and active.

Clarifying your business model

• Clarifying your business model is essential for growth in 2023.
• Understand your revenue streams and how they contribute to your overall business.
• Identify your key resources and how they support your business model.
• Define your value proposition and what sets you apart from competitors.
• Consider any necessary adjustments or pivots to optimize your business model for growth.

Identifying your target market

• Identify your ideal customer and create buyer personas to understand their needs and preferences.
• Conduct market research to gather data and insights about your target market.
• Segment your target market based on demographics, psychographics, and behavior.
• Tailor your marketing messages and strategies to resonate with your target market.
• Continuously monitor and analyze your target market to stay updated on their evolving needs and preferences.

Creating a compelling message

• Create a clear and concise message that communicates the value and benefits of your products or services.
• Use storytelling techniques to engage and connect with your audience emotionally.
• Highlight the unique selling points of your business and what sets you apart from competitors.
• Ensure your message is consistent across all marketing channels and platforms.
• Test and optimize your message based on customer feedback and data.

Focusing on specific platforms and channels

• Identify the platforms and channels where your target market is most active and engaged.
• Allocate your marketing resources and efforts towards those specific platforms and channels.
• Tailor your content and messaging to fit the format and style of each platform.
• Utilize analytics and data to measure the effectiveness of your marketing efforts on each platform.
• Continuously adapt and optimize your strategies based on the performance of each platform.

Marketing Strategies Guaranteed to Grow Your Business in 2023

• Surprise and Delight: Utilize surprise and delight tactics in your business and marketing to tap into novelty and reward, firing off happy feel-good chemicals in your customers' brains.
• Over Promise and Over Deliver: Make bold promises to capture attention, but ensure you exceed expectations to create surprising delight.
• Do the Unscalable: Stand out from your competitors by doing things they are unwilling or unable to do, such as reaching out directly to customers, asking questions, and personalizing interactions.
• Humanize the Experience: Humanize your business by sending handwritten thank you notes, over-communicating with customers, and focusing on personal connections.
• Scalable Strategies: If you're looking for scalable strategies, check out the linked video that demonstrates how to use chatgpt for automated marketing.

Watch the video on YouTube:
Marketing Strategies GUARANTEED to grow your business in 2023 - YouTube