Scaling a Tik Tok Agency to $29.5k/mo in 45 Days (Short Form Content Marketing Agency)

The video is about two individuals who joined a TikTok agency and were able to scale their revenue from $5-7k per month to $29.5k per month in just 45 days by improving their sales process and restructuring their offer.

This video by Daniel Fazio was published on Jun 12, 2023.
Video length: 17:09.

This video is about two individuals, Eddie and Brady, who joined a TikTok agency called Client Ascension.

They initially had a revenue level of around $5,000 to $7,000 per month but were able to scale it to $29,500 per month in just 45 days. They attribute their success to improving their sales process, focusing on their strengths (sales for Eddie and product for Brady), and restructuring their offer to target coaches and info product creators.

They also learned the importance of charging higher prices for quality services and reversing the risk for potential clients.

• Joined Client Ascension at a revenue level of $5-7k per month.
• Achieved a revenue level of $29.5k per month in just 45 days.
• Maintained this revenue level for a while.
• Fixed leaks in the sales process to improve efficiency.
• Started taking calls only with qualified leads.
• Received guidance and training from David to improve sales skills.
• Switched from working with Ecom to working with coaches and info product creators.
• Cold DMS started working well after going through the client Ascension material and optimizing the sales process.
• Putting yourself in the shoes of the target audience and understanding their needs and preferences is crucial.
• Switching the focus to selling to good businesses that run successful operations.
• Transitioning from providing a high-end service to creating an info product or coaching product.
• Building an agency for the long term is more enjoyable than focusing on short-term profits.
• Having the most evidence and social proof leads to business growth.
• Client Ascension sets you up for long-term success rather than just acquiring a few clients.
• Hyper amplifiers may not be apparent at first but prove effective in the long run.

Scaling a Tik Tok Agency to $29.5k/mo in 45 Days (Short Form Content Marketing Agency) - YouTube

Revenue level before joining Client Ascension

• Joined Client Ascension at a revenue level of $5-7k per month.

Revenue level achieved after 45 days

• Achieved a revenue level of $29.5k per month in just 45 days.
• Maintained this revenue level for a while.
• Experienced fast growth in a short period of time.

Improving the sales process

• Fixed leaks in the sales process to improve efficiency.
• Started taking calls only with qualified leads.
• Received guidance and training from David to improve sales skills.
• Utilized the sales module and learning platform to learn B2B sales.
• Restructured roles within the business to focus on individual strengths.

Scaling a Tik Tok Agency to $29.5k/mo in 45 Days (Short Form Content Marketing Agency) - YouTube

Restructuring the offer

• Switched from working with Ecom to working with coaches and info product creators.
• Instantly experienced growth by targeting a familiar market.
• Received guidance from Daniel to formulate an attractive offer.
• Implemented guarantees and claims to increase value perception.
• Charged higher prices based on the target market's ability to pay.

Cold DMS and Sales Assets

• Cold DMS started working well after going through the client Ascension material and optimizing the sales process.
• Having a VA who sent 5,000 DMS for free and ensuring the flowchat was always working was crucial.
• The key difference between successful cold outreach and unsuccessful cold outreach is having sales assets.
• Sales assets include a video sales letter, a good value proposition, evidence properly presented, risk reversal, and understanding market sophistication level.
• Having a high degree of awareness of the market is essential for successful cold outreach.

Understanding the Target Audience

• Putting yourself in the shoes of the target audience and understanding their needs and preferences is crucial.
• Identifying the ideal customer profile (ICP) and selling to that specific audience makes marketing messaging easier.
• Selling to the wrong audience can lead to mismatched expectations and unsuccessful outcomes.
• Recognizing that selling to the high end of the market requires a different approach and offer structure.
• Switching from selling to the low end of the market to the high end requires a different perspective and lens.

Selling to High-End Businesses

• Switching the focus to selling to good businesses that run successful operations.
• Understanding how to convince high-end businesses to get on a call and structuring the offer accordingly.
• Creating an offer that appeals to high-end businesses with social proof, sales assets, case studies, and DSLs.
• Calculating every aspect of the offer to capture the interest of high-end businesses.
• High-end businesses require more persuasion and evidence before committing to a purchase.

Transitioning to an Info Product

• Transitioning from providing a high-end service to creating an info product or coaching product.
• Using the knowledge and experience gained from delivering high-end results for clients.
• Building an info product or coaching product based on the successful strategies and tactics implemented.
• Finding joy and fulfillment in creating and developing the info product.
• Viewing the info product as a fun and exciting project to work on.

Building for the Long Term

• Building an agency for the long term is more enjoyable than focusing on short-term profits.
• Creating sales assets alongside cold outreach helps in booking more calls and building an audience.
• Positioning yourself as the best in the market is crucial to capturing the majority of clients.

Social Proof and Positioning

• Having the most evidence and social proof leads to business growth.
• Client Ascension aims to put people on a trajectory to be at the top of their market.
• Claiming risk reversal and providing case studies and evidence are key to being indisputably better than competitors.

Long-Term Success with Client Ascension

• Client Ascension sets you up for long-term success rather than just acquiring a few clients.
• They help with all aspects of the business, including fulfillment and automation.
• Positioning businesses for long-term success is a priority for Client Ascension.

The Power of Amplifiers

• Hyper amplifiers may not be apparent at first but prove effective in the long run.
• Identical offers and marketing strategies can yield different results based on the use of amplifiers.

Scaling a Tik Tok Agency to $29.5k/mo in 45 Days

• The person with content and sales assets on the internet gets all the clients, not just a small increase in revenue.
• It's important to understand that there are competitors prospecting to the same audience, and someone is already beating you.
• To win in an auction-like scenario, you need to be the best option for the client.
• Creating awareness and continuously staying the best option is key to success.
• Many people are not willing to go to the extent of setting up their clients for long-term success.
• The agency teaches its clients to invest in long-term strategies like YouTube, even if they won't see instant results.

Watch the video on YouTube:
Scaling a Tik Tok Agency to $29.5k/mo in 45 Days (Short Form Content Marketing Agency) - YouTube