Why 90% Of Shopify Dropshipping Stores FAIL ?

This video is about the reasons why most Shopify dropshipping stores fail and how to avoid those mistakes in order to build a successful and sustainable dropshipping business.

This video by Austin Rabin was published on Jun 4, 2023.
Video length: 08:25.

This video discusses why 90% of Shopify dropshipping stores fail.

The speaker, who has been dropshipping for five years, explains that while dropshipping can be profitable and sustainable, many people fail because they underestimate the amount of work and skills required. Beginners often focus too much on finding a winning product, but the speaker emphasizes that marketing is the key to success. They suggest studying successful brands and learning from their marketing strategies, such as their language, offers, and ad creatives.

The video provides tips to increase the chances of success and emphasizes the importance of hard work and consistency.

• Drop Shipping is often portrayed as a get-rich-quick scheme, leading to unrealistic expectations.
• Drop Shipping requires a wide range of skills and responsibilities.
• Beginners often get overwhelmed by the amount of work and responsibilities involved.
• Success in Drop Shipping requires time, effort, and consistent learning and improvement.
• Building a successful Drop Shipping brand is front-loaded work, but once the business is established, it can be run with minimal time and effort.

Why 90% Of Shopify Dropshipping Stores FAIL ? - YouTube

Reasons why most people fail in Drop Shipping

• Drop Shipping is often portrayed as a get-rich-quick scheme, leading to unrealistic expectations.
• Drop Shipping requires a wide range of skills and responsibilities, including finances, logistics, web design, product selection, advertising, copywriting, marketing, and analytics.
• Beginners often get overwhelmed by the amount of work and responsibilities involved in running a Drop Shipping business.
• Success in Drop Shipping requires time, effort, and consistent learning and improvement.
• Building a successful Drop Shipping brand is front-loaded work, but once the business is established, it can be run with minimal time and effort.

The misconception of Drop Shipping as a get-rich-quick scheme

• Drop Shipping is not a get-rich-quick scheme, but rather a get-rich-generally-quick model that requires hard work and consistency.
• Beginners need to understand that Drop Shipping involves learning and mastering various aspects of the business, which takes time.
• Putting in the effort to understand how each aspect of the model works and putting all the puzzle pieces together is crucial for success.
• Once the business is established, it can be automated, allowing for more free time and potential rewards.
• Hard work and consistency are key to achieving success in Drop Shipping.

The importance of marketing in Drop Shipping

• Marketing is a crucial aspect of Drop Shipping, as it convinces customers to purchase from the business.
• Becoming an expert or semi-expert in marketing angles, ad creatives, copywriting methods, offers, and web design can help sell any product.
• Learning from successful brands and studying their marketing strategies can provide valuable insights and inspiration.
• Examining the language, offers, images, and ads of successful brands can help in creating effective marketing strategies.
• Copying successful brands is not recommended, but putting a unique spin on their strategies can lead to success.

Why 90% Of Shopify Dropshipping Stores FAIL ? - YouTube

Using successful brands as inspiration

• Successful brands can serve as a source of inspiration for marketing strategies and overall business approach.
• Studying successful brands' websites, language, offers, and ads can provide valuable insights into effective marketing techniques.
• Using tools like the Facebook ad creative library can help identify active ads and learn from their strategies.
• While it's important to avoid directly copying successful brands, incorporating their successful elements into one's own strategies can lead to success.
• Using successful brands as inspiration can help beginners overcome the obsession with finding a winning product and focus on mastering marketing instead.

Reasons why most Shopify dropshipping stores fail

• Many people give up and move on to the next product or side hustle when something goes wrong.
• Reinvesting and continuously testing and improving your brand is crucial for success.
• Nike continuously adapts and tests new marketing angles and ad creatives.
• A/B testing against a winning product or ad set can lead to higher profit margins.
• Opportunity cost stacks up when you don't spend time testing and improving.

How to avoid failure and build a successful dropshipping business

• Craft new marketing angles, offers, and products to combat ad fatigue.
• Switching up marketing strategies and offers can completely change the outcome of a business.
• Focus on marketing angles rather than products when searching for products to sell.
• Spend more time on marketing and outsource other aspects of the business.
• Reinvest profits into new ads, product testing, and web design.
• Remain consistent and enjoy the learning process of dropshipping.
• Keep track of tests and failures to avoid repeating mistakes.

Watch the video on YouTube:
Why 90% Of Shopify Dropshipping Stores FAIL ? - YouTube