Why TikTok Will Change Facebook Ads FOREVER!

This video discusses the potential ban of TikTok in major Western markets and how it will impact Facebook and Instagram advertisers, specifically highlighting the opportunity for businesses to advertise on Instagram Reels and YouTube Shorts.

This video by Ben Heath was published on Apr 11, 2023.
Video length: 07:34.

This video discusses the potential ban of TikTok in major Western markets, such as the US and UK, and the impact it would have on Facebook and Instagram ads.

The speaker predicts that if TikTok is banned, users will likely switch to platforms like Instagram and YouTube, specifically utilizing Instagram Reels and YouTube Shorts. This would create a surge in supply for advertisers, leading to lower CPMs initially, but as advertisers catch up, the demand will increase and prices will rise again.

The video advises businesses to prepare for this potential shift and create ads that align with the short-form content consumed on these platforms.

• Several countries, including the US and UK, have taken steps to ban TikTok.
• If the US bans TikTok, other countries like the UK and EU are likely to follow suit.
• Youth spend a significant amount of time on TikTok and are accustomed to short-form video content.
• If TikTok is banned, users are likely to switch to Instagram and YouTube.
• Businesses should prepare ads that align with the content consumed on Instagram Reels and Facebook Reels.

Why TikTok Will Change Facebook Ads FOREVER! - YouTube

Potential Ban of TikTok

• Several countries, including the US and UK, have taken steps to ban TikTok.
• Recent polls show that the majority of the American public supports banning TikTok.
• If the US bans TikTok, other countries like the UK and EU are likely to follow suit.
• There is a high likelihood that major Western markets will not allow TikTok in the future.
• Actions taken by governments have furthered the belief that TikTok will be banned.

Impact on Facebook and Instagram Advertisers

• Youth spend a significant amount of time on TikTok and are accustomed to short-form video content.
• Other platforms, such as Instagram and YouTube, have introduced features similar to TikTok to cater to this audience.
• If TikTok is banned, users are likely to switch to Instagram and YouTube.
• This presents a massive opportunity for advertisers on Instagram Reels and YouTube Shorts.
• Campaigns on Instagram Reels may see lower CPMs due to increased supply and user migration.

Opportunity for Businesses

• Businesses should prepare ads that align with the content consumed on Instagram Reels and Facebook Reels.
• Short, entertaining videos that promote products or services are likely to perform well.
• Being ready to advertise on these platforms during the lag between user migration and advertiser catch-up can lead to lower CPMs.
• Once advertisers join the platforms, the demand will increase, and prices may rise.
• Acquiring younger users through TikTok's ban can benefit the long-term health of platforms like Instagram.

Why TikTok Will Change Facebook Ads FOREVER! - YouTube

Impact of TikTok Ban on Facebook Ads

• The potential ban of TikTok in major Western markets will impact Facebook and Instagram advertisers.
• Users who are accustomed to TikTok may start using Instagram Reels as an alternative.
• This shift in user behavior could extend the longevity of Instagram as a platform.
• It is unlikely that a new social media platform will emerge to replace TikTok.
• Consolidation in the social media market is expected, with a few dominant platforms remaining.
• YouTube Shorts and Instagram Reels are likely to attract TikTok users, as they offer similar content.

Watch the video on YouTube:
Why TikTok Will Change Facebook Ads FOREVER! - YouTube