3 Things To Know BEFORE You Hire An Influencer

This video is about three important things to know before hiring influencers, including why subscriber count and hashtags do not matter and how to judge the effectiveness of an influencer's previous promotions.

This video by John Crestani was published on Feb 25, 2023.
Video length: 11:24.

This video discusses three important things to consider before hiring influencers.

The speaker, who has experience working with micro influencers and selling training courses, explains that metrics like subscriber count and hashtags do not matter when it comes to hiring influencers. Instead, the previous work and promotions done by the influencer are more important. The video emphasizes the effectiveness of influencer marketing and encourages viewers to utilize it for their own products or services.

The speaker also explains why subscriber count and hashtags are not reliable indicators of an influencer's ability to sell or gain trust from their audience.

• Hashtags and keywords used by influencers do not determine their ability to sell or gain trust from their audience.
• Subscriber count or follower count does not guarantee that an influencer can effectively promote products or services.
• Audience trust is more important than the number of subscribers or followers an influencer has.
• Knowing the previous products or services an influencer has promoted is important in judging their effectiveness.
• Understanding how to evaluate the effectiveness of an influencer's previous promotions can help in making informed hiring decisions.
• Influencers and creators are currently the most powerful and highest ROI tool in marketing.
• The number of subscribers or followers an influencer has does not guarantee their ability to sell products or services.

3 Things To Know BEFORE You Hire An Influencer - YouTube

Why hashtags and subscriber count do not matter

• Hashtags and keywords used by influencers do not determine their ability to sell or gain trust from their audience.
• Subscriber count or follower count does not guarantee that an influencer can effectively promote products or services.
• Audience trust is more important than the number of subscribers or followers an influencer has.
• Hashtags and keywords have no relation to an influencer's ability to sell or gain trust.
• Subscriber count does not determine whether an influencer's audience trusts their recommendations.

The effectiveness of previous promotions

• Knowing the previous products or services an influencer has promoted is important in judging their effectiveness.
• Understanding how to evaluate the effectiveness of an influencer's previous promotions can help in making informed hiring decisions.
• Using information about an influencer's previous promotions can help determine a fair amount of payment.
• Influencers and creators are currently the most powerful and highest ROI tool in marketing.
• Influencer marketing surpasses the ROI of other marketing methods such as TikTok ads, Facebook ads, Google ads, SEO, and email marketing.

The power of influencers in marketing

• Companies like FTX, Robin Hood, and Lululemon have experienced explosive growth through influencer marketing.
• Influencers like Graham Stephan, Andre Zeek, Mr Beast, and Kim Kardashian have successfully promoted various products and services.
• Influencers are the biggest marketing tool available today.
• Hashtags do not matter because they do not determine an influencer's ability to sell or gain trust.
• There are millions of influencers, and using keywords or hashtags does not guarantee their effectiveness.

3 Things To Know BEFORE You Hire An Influencer - YouTube

Why subscriber count does not determine sales

• The number of subscribers or followers an influencer has does not guarantee their ability to sell products or services.
• Audience trust is more important than subscriber count in determining an influencer's effectiveness.
• People subscribe to influencers for various reasons, and trust is a significant factor.
• An example is given of a YouTuber with 10 million subscribers who may not have the trust of their audience to recommend products or services.
• Subscriber count does not indicate an influencer's ability to gain trust and make sales.

Subscriber count and hashtags do not matter

• Beluga, a comedic influencer, may have a large following, but that doesn't mean people will buy products they recommend.
• Just because someone subscribes to an influencer for their funny content doesn't mean they will trust their product recommendations.
• Subscriber count and hashtags are not reliable indicators of an influencer's ability to sell products.

Effectiveness of an influencer's promotions

• On average, only one in a thousand views will result in a sale.
• Trust plays a crucial role in an influencer's ability to sell products.
• John Christani, the speaker, has a 1-3% conversion rate because his audience trusts him.

Judging an influencer's previous work

• Looking at an influencer's previous work is the best way to assess their effectiveness in promoting products.
• Advancepay.io is a website that provides free data on content creators and their connections with brands.
• Understanding an influencer's organic videos versus their promotional videos is important in evaluating their marketing skills.

Using influencers as referral sources

• Many businesses use influencers and content creators as referral sources to promote their products or services.
• Influencers are a powerful tool for online businesses to gain exposure and generate sales.
• If you haven't worked with influencers, share your reasons in the comments section.
• It may be challenging to find reliable and effective influencers among the millions available.

3 Things To Know BEFORE You Hire An Influencer

• Subscriber count and hashtags do not matter when hiring influencers.
• The effectiveness of an influencer's previous promotions is a better indicator of their value.
• Look for influencers who have successfully promoted similar products or services.
• Consider the engagement rate of an influencer's audience to determine their impact.
• Reach out to the influencer directly to negotiate a fair price and discuss collaboration details.

Watch the video on YouTube:
3 Things To Know BEFORE You Hire An Influencer - YouTube