This video is about three important things to know before hiring influencers, including why subscriber count and hashtags do not matter and how to judge the effectiveness of an influencer's previous promotions.
This video by John Crestani was published on Feb 25, 2023. Video length: 11:24.
This video discusses three important things to consider before hiring influencers.
The speaker, who has experience working with micro influencers and selling training courses, explains that metrics like subscriber count and hashtags do not matter when it comes to hiring influencers. Instead, the previous work and promotions done by the influencer are more important. The video emphasizes the effectiveness of influencer marketing and encourages viewers to utilize it for their own products or services.
The speaker also explains why subscriber count and hashtags are not reliable indicators of an influencer's ability to sell or gain trust from their audience.
Hashtags and keywords used by influencers do not determine their ability to sell or gain trust from their audience.
Subscriber count or follower count does not guarantee that an influencer can effectively promote products or services.
Audience trust is more important than the number of subscribers or followers an influencer has.
Knowing the previous products or services an influencer has promoted is important in judging their effectiveness.
Understanding how to evaluate the effectiveness of an influencer's previous promotions can help in making informed hiring decisions.
Influencers and creators are currently the most powerful and highest ROI tool in marketing.
The number of subscribers or followers an influencer has does not guarantee their ability to sell products or services.