Amazon FBA For Beginners 2023 (Step by Step Tutorial)

This video by Santrel Media is a step-by-step tutorial for beginners on how to become a successful Amazon FBA seller in 2023, covering topics such as finding and sourcing products, private labeling, shipping costs, Amazon fees, and setting realistic goals.

The video is a step-by-step tutorial for beginners on how to become a successful Amazon FBA seller in 2023.

The tutorial covers everything from finding and sourcing products to understanding shipping costs and Amazon fees.

The speaker emphasizes the importance of setting realistic goals and avoiding distractions, such as shiny object syndrome.

The video also explains why selling on Amazon is a good business opportunity, as it has a large customer base and is one of the biggest search engines in the world, making it easier to sell products organically. The tutorial is free and does not offer any courses or mentorship.

• A step-by-step tutorial for beginners on how to become a successful Amazon FBA seller in 2023.
• Covers topics such as finding and sourcing products, private labeling, shipping costs, Amazon fees, and setting realistic goals.
• Encourages viewers to take notes and set realistic goals for selling on Amazon.
• Amazon is the largest e-commerce platform in the United States, with over 100 million people shopping on the platform.
• Setting a small, achievable goal can increase the chances of success.
• FBA and FBM are two different fulfillment options for Amazon sellers.
• Manual search and third-party software like Jungle Scout can help optimize product searches and keyword research.
• Shipping costs and Amazon fees are important to consider for setting realistic profit margins and pricing strategies.
• Consider seasonality, search trends, and product recommendations when choosing products to sell.

Amazon FBA For Beginners 2023 (Step by Step Tutorial) - YouTube

Introduction

• The video is a step-by-step tutorial for beginners on how to become a successful Amazon FBA seller in 2023.
• The tutorial covers topics such as finding and sourcing products, private labeling, shipping costs, Amazon fees, and setting realistic goals.
• The goal of the tutorial is to provide valuable information that can help viewers become successful Amazon sellers.
• The tutorial is free and there are no courses or mentorship programs being sold.
• Viewers are encouraged to take notes and set realistic goals for selling on Amazon.

Why Sell on Amazon?

• Amazon is the largest e-commerce platform in the United States, with over 100 million people shopping on the platform.
• Amazon makes up about half of all e-commerce sales in the United States.
• Amazon is one of the biggest search engines in the world, with millions of searches per day.
• People are already on the platform, which means less marketing is needed to sell products.
• Amazon Prime has over 70% of adults in the US as members, making it an attractive platform for sellers.

Setting Realistic Goals

• It is important to set realistic goals for selling on Amazon.
• There is a lot of competition on the platform, so becoming a billionaire in 12 months is not a realistic goal.
• A realistic goal for beginners might be to profit a couple of thousand dollars per month within the next year.
• Setting a small, achievable goal can increase the chances of success.
• It is important to focus on one specific area of business to increase the chances of success.

Amazon FBA For Beginners 2023 (Step by Step Tutorial) - YouTube

Overview of Tutorial

• The tutorial covers everything viewers need to know about Amazon FBA, including finding and sourcing products, private labeling, shipping costs, Amazon fees, and setting realistic goals.
• The tutorial is a step-by-step guide for beginners on how to become a successful Amazon seller in 2023.
• Viewers are encouraged to take notes and focus on the information provided in the tutorial.
• The tutorial is free and there are no courses or mentorship programs being sold.
• The goal of the tutorial is to provide valuable information that can help viewers become successful Amazon sellers.

Understanding FBA and FBM

• FBA stands for Fulfillment by Amazon, where sellers ship their products to Amazon's warehouses and Amazon handles the distribution to consumers.
• FBM stands for Fulfillment by Merchant, where sellers ship their products directly to consumers themselves.
• FBA is best for high volume, high margin products, while FBM is better for small scale selling.
• FBA takes away the stress of shipping and handling, but has higher fees and storage costs.
• FBM has lower fees and shipping costs, but requires more work and time from the seller.

Finding Products to Sell on Amazon

• Manual search is a rudimentary but effective way to find products by running basic numbers on everything you buy or see.
• Manual search involves calculating potential profit margins by factoring in costs, shipping, and Amazon fees.
• Manual search can be time intensive and limited to the products you think of yourself.
• Using third-party software like Jungle Scout can help optimize product searches and keyword research.
• Jungle Scout is a crucial piece of software for Amazon sellers and can save time and money in the long run.

Sourcing and Private Labeling Products

• Sourcing products involves finding suppliers and manufacturers to produce or provide products for your Amazon store.
• Private labeling involves creating your own brand and labeling products with your own logo and packaging.
• Private labeling can increase profit margins and brand recognition, but requires more investment and research.
• Sourcing products can involve using Alibaba, attending trade shows, or working with local manufacturers.
• Researching and vetting suppliers is crucial to ensure quality and reliability of products.

Shipping Costs and Amazon Fees

• Shipping costs can vary depending on the size and weight of products, as well as the shipping method and destination.
• Amazon fees include referral fees, fulfillment fees, and storage fees.
• Referral fees are a percentage of the sale price, while fulfillment fees are based on the size and weight of the product.
• Storage fees are charged for products that remain in Amazon's warehouses for more than a certain amount of time.
• Understanding and factoring in these costs is crucial for setting realistic profit margins and pricing strategies.

Product Research

• Go to product research and click on opportunity finder.
• Look through all the different categories and monthly units sold, monthly prices, and monthly search volume.
• The software pulls all the data from Amazon and estimates how much people are selling and how much volume certain products are selling.
• Set parameters for finding potential products to sell, such as average monthly units sold, average monthly price, and monthly search volume.
• Look for products with low to medium competition and avoid high competition.

Minimum Price and Competition

• Set a minimum price of $12 for products to avoid low-profit margins.
• Don't sell anything on Amazon that is less than $10.
• Look for products with low to medium competition.
• Avoid high competition products like exercise bands or dumbbells.
• Include keywords to get specific if needed.

Seasonality and Search Trends

• Consider seasonality when choosing products to sell.
• Look for products that have low to medium competition.
• Set a minimum monthly search volume of 500.
• Consider search trends when choosing products to sell.
• Avoid products that are only popular during certain times of the year.

Product Recommendations

• Use the opportunity finder to crawl everything on Amazon and show product recommendations.
• Look for popular products like squishmallows, oat milk, and sugar snap peas.
• Consider if the product is something you would want to sell.
• Research the product further before making a decision.
• Use the data provided by the software to make informed decisions about potential products to sell.

Finding Products to Sell on Amazon

• Use Jungle Scout to find potential products with low volume and high demand.
• Look for seasonal products, such as Valentine's Day items.
• Manually search on Amazon if you don't have Jungle Scout.
• Find products that are interesting and potentially profitable.
• Consider competition and seasonality when choosing a product.

Evaluating Product Viability

• Use Jungle Scout's Chrome extension to estimate monthly revenue and sales for a product on Amazon.
• Look at the competition and other brands selling similar products.
• Read reviews to find out what customers like and dislike about the product.
• Consider potential net profits and fees per sale.
• Do more research to determine if the product is viable for selling on Amazon.

Niching Down and Starting with One Product

• Find a niche with less competition to increase your chances of success.
• Start with one product and expand once it is cash flowing.
• Don't try to sell too many products at once.
• Understand that the riches tend to be in the niches.
• Choose products that are less common and have less competition.

Sourcing Products

• Find a supplier for your chosen product.
• Consider using Alibaba or other sourcing websites.
• Get samples and test the product before committing to a supplier.
• Consider private labeling to differentiate your product from competitors.
• Calculate shipping costs and Amazon fees to determine profitability.

Finding and Sourcing Products

• Products tend to come from different parts of Asia or Central America where production costs are lower.
• Alibaba is a popular platform for finding and sourcing products.
• Dealing with manufacturers directly can be frustrating, so it's important to look through other suppliers as well.
• When researching products, it's important to get samples from multiple manufacturers to test and compare.
• It can take time to find the right product and set up your Amazon seller account, so patience is key.

Private Labeling

• Private labeling involves creating your own brand and packaging for a product.
• This can help differentiate your product from competitors and increase brand recognition.
• Private labeling can also help you control the quality of your product.
• It's important to research and choose a good manufacturer for your private label products.
• Private labeling can be more expensive upfront, but can lead to higher profits in the long run.

Shipping Costs

• Shipping costs can vary depending on the size and weight of your products.
• It's important to factor in shipping costs when calculating your profit margins.
• Shipping costs can be reduced by ordering in bulk and using a freight forwarder.
• Using Amazon's FBA (Fulfillment by Amazon) program can also help reduce shipping costs.
• It's important to choose a reliable shipping method to ensure your products arrive safely and on time.

Amazon Fees and Setting Realistic Goals

• Amazon fees can include referral fees, fulfillment fees, and storage fees.
• It's important to factor in these fees when calculating your profit margins.
• Setting realistic goals for your Amazon FBA business can help you stay motivated and focused.
• It's important to track your progress and adjust your goals as needed.
• Success on Amazon FBA takes time and effort, so it's important to be patient and persistent.

Calculating Viability of Products

• Use calculators to determine if a product is viable for you
• Jungle Scout has calculators on their platform
• You can also manually calculate using Amazon's fee schedule
• Test different samples before placing an order
• Consider shipping costs and negotiate with manufacturers

Shipping Options and Private Labeling

• Shipping options include ocean freight, air, and express
• Ocean freight is cheaper but takes longer
• Air and express are faster but more expensive
• Negotiate with manufacturers to lower shipping costs
• Private labeling allows for brand recognition and can be done by attaching decals or stickers

Placing an Order with a Manufacturer

• Contact the supplier and do research on the company
• Check reviews and ratings of the company
• Ensure that the manufacturer is trustworthy and reliable
• Take some risks but build relationships with manufacturers over time
• Consider going on business trips to meet with manufacturers

Importance of Branding and Quality Control

• Having a brand name is important for recognition
• Attach decals or stickers to products for branding purposes
• Inspect products before sending them off to Amazon
• Ensure that the manufacturer provides high-quality products
• Build relationships with trustworthy manufacturers over time

Understanding Amazon Seller Fees

• There are many fees involved with selling on Amazon, including referral fees and fulfillment fees.
• There are two selling plans: individual and professional. Professional is recommended for serious sellers.
• Referral fees vary based on the industry and total sales price of the product.
• Amazon takes a 15% referral fee for kitchen supplies.
• Fulfillment fees vary based on the size and weight of the product.

Setting Up Your Amazon Seller Account

• Go to sell.amazon.com to access the seller page.
• Explore and understand the different fees associated with selling on Amazon.
• Choose between the individual and professional selling plan.
• The professional plan is recommended for serious sellers.
• The individual plan has limitations on categories, bulk listings, and inventory management.

Analyzing Product Listings

• Create the best product listing once you receive products from the manufacturer.
• Include high-quality images and detailed descriptions.
• Use keywords and search terms to optimize your listing for search engines.
• Consider private labeling to differentiate your product from competitors.
• Set realistic goals for sales and revenue.

Calculating Costs and Profit

• Factor in all fees, including referral fees, fulfillment fees, and Amazon storage fees.
• Calculate the cost of sourcing the product and shipping it to Amazon.
• Consider the monthly cost of being a professional Amazon seller.
• Set a price that covers all costs and allows for a reasonable profit margin.
• Regularly review and adjust prices to stay competitive and profitable.

Amazon Fees

• Amazon charges fees for selling on their platform, including referral fees and fulfillment fees.
• Referral fees are a percentage of the sale price and vary by category.
• Fulfillment fees are based on the size and weight of the product and whether it is fulfilled by Amazon or the seller.
• There are also storage fees for keeping products in Amazon's warehouse, which vary by product size and time in storage.
• Other fees include inventory fees, high volume listing fees, and refund administration fees.

Free Resources on Amazon

• Amazon offers free resources for creating an Amazon store, including blog articles and videos on sourcing products.
• These resources can be accessed on sell.amazon.com.
• It is not necessary to buy a course to learn how to sell on Amazon.
• Some courses may be helpful, but many are not reputable and take advantage of people trying to learn.
• It is possible to learn a lot about selling on Amazon through free information and resources.

Setting Up a Business

• It is recommended to set up a business, such as an LLC, for selling on Amazon.
• This can be done through services like Ink File.
• Consulting with a lawyer may be helpful for more serious business operations.
• Setting up a business can make the operation more professional and provide legal protection.

Optimizing Sales

• Getting sales and optimizing marketing is crucial for success on Amazon.
• There are various strategies for optimizing sales, such as using keywords and optimizing product listings.
• It is important to constantly analyze and adjust marketing strategies to improve sales.
• Marketing and optimizing sales can be a fun and rewarding aspect of selling on Amazon.
• It is important to set realistic goals and not expect overnight success.

Optimizing Your Amazon Listing

• Keyword stuff the title as much as possible.
• Include as many descriptions of the product as possible.
• Use all caps for the first big tagline and bullet points for the description.
• Include frequently bought together products.
• Fill out the questions page and answer customer questions.

The Importance of Reviews

• Bad reviews can crush your ability to sell products on Amazon.
• Do not ask customers for good reviews.
• Exceed customer expectations to get good reviews.

Choosing the Right Business Structure

• Consider forming an S corporation.
• Research which business structure is best for you.
• Check out the FAQs on the S corporation website.
• Choose a business structure that fits your goals and needs.
• Consult with a professional if necessary.

Creating a Successful Amazon FBA Business

• Find and source products that are in demand.
• Private label your products to stand out from competitors.
• Calculate shipping costs and Amazon fees to determine profitability.
• Set realistic goals and track your progress.
• Analyze successful Amazon listings and use them as inspiration.

Product Description and Pictures

• Be honest with the description and pictures of your product to avoid bad reviews
• Do not ask for positive reviews as it can lead to a ban
• Hire a photographer to take pictures of your product
• Amazon prefers a white background for the primary photo
• Show people using the product in the pictures
• Look at reviews to see what issues people have had and try to solve them

Getting Sales on Amazon

• Two main ways to get sales initially: PPC and undercutting competition
• PPC is pay-per-click and involves running ads on Amazon's platform
• Undercutting competition involves selling at a lower price to get initial sales and reviews
• Running at a loss initially can be risky but can lead to hundreds or thousands of sales
• Gradually raise the price if the product is good and has good reviews
• Undercutting competition can lead to a negative price war

Importance of Reviews

• Good reviews are crucial for success on Amazon
• Bad reviews can lead to a decrease in sales and a damaged reputation
• Encourage customers to leave honest reviews
• Respond to negative reviews and try to resolve the issue
• Use reviews to improve the product and address any issues
• Do not ask for positive reviews as it can lead to a ban

Shipping and Amazon Fees

• Shipping costs can vary depending on the product and location
• Amazon fees include referral fees, fulfillment fees, and storage fees
• Calculate all fees and costs before setting a price for the product
• Consider using Amazon's FBA program for shipping and fulfillment
• Understand the impact of fees and shipping costs on profit margins
• Regularly review and adjust prices to account for changes in fees and costs

Conclusion and Additional Resources

• The basics of selling on Amazon include finding a product, creating a listing, and managing inventory.
• Private labeling can help differentiate your product and increase profits.
• Shipping costs and Amazon fees should be factored into pricing decisions.
• Setting realistic goals and tracking progress is important for success.
• Additional resources, such as Jungle Scout software and Ink File for LLC filing, are available for beginners.
• Questions can be asked in the comment section or through DM on Instagram.

Watch the video on YouTube:
Amazon FBA For Beginners 2023 (Step by Step Tutorial) - YouTube