Give Away Free Stuff And Sell More: Moving the free line
Last updated: Jul 30, 2023
This video is about the concept of "moving the free line" in marketing, which involves giving away more and more free stuff to create value and increase sales and conversion rates.
This video by John Crestani was published on Feb 22, 2023. Video length: 08:24.
The video is about the concept of "moving the free line" in marketing.
The speaker explains that giving away free stuff can be a powerful marketing strategy that can lead to increased sales and conversion rates. They give examples of how businesses in various industries, such as landscaping and real estate, can benefit from offering free services or advice.
The speaker also discusses the importance of reciprocation and how providing value for free can create high expectations and lead to future sales.
Moving the free line is a powerful concept in marketing that involves giving away more and more free stuff to create value and increase sales and conversion rates.
It can be applied to various marketing strategies, including affiliate marketing, promoting e-commerce stores, and marketing a brand.
The principle of reciprocation is key to the success of moving the free line, as providing valuable free content or services creates a sense of reciprocity in the audience.
Moving the free line also creates high expectations in the audience, demonstrating expertise and ability to deliver results, which can lead to increased sales and loyalty.
This strategy has allowed the speaker to earn over $20 million by helping tens of thousands of people earn their first dollars online for free.