The video is about the speaker's experience and success in dropshipping, and they provide advice on how to pick a winning product, set up a Shopify store, and market the product.
This video by Jihun Park was published on Jul 6, 2023. Video length: 32:53.
The video is about the speaker's experience with dropshipping and how it has allowed them to achieve financial success and live a comfortable lifestyle.
They discuss their journey from starting with very little to making a significant profit through dropshipping. The speaker also provides advice on how to choose a winning product, set up a Shopify store, and market the product effectively.
They emphasize the importance of selecting a product that can reach a broad audience and is something that people use on a daily basis.
The speaker has been involved in dropshipping for the past year or two and has made hundreds of thousands of dollars.
They have been able to live a comfortable life, including buying cars, traveling, and supporting their family financially.
They started with very little, just a computer and a phone, and were able to generate around $10,000 to $12,000 in profit with their first product and store.
The speaker emphasizes the importance of picking a product that can reach a broad audience.
They recommend avoiding products that are too specific or limited in appeal.
Organic advertising, such as posting on TikTok and Instagram for free, is suggested for those with a limited budget.
The speaker advises viewers to start by creating a Shopify store.
They recommend investing in Shopify themes and apps to enhance the store's functionality.
The speaker emphasizes the importance of choosing a product that is a daily occurrence for people.
The speaker has been involved in dropshipping for the past year or two and has made hundreds of thousands of dollars.
They have been able to live a comfortable life, including buying cars, traveling, and supporting their family financially.
They started with very little, just a computer and a phone, and were able to generate around $10,000 to $12,000 in profit with their first product and store.
Section 2: Picking a Winning Product
The speaker emphasizes the importance of picking a product that can reach a broad audience.
They recommend avoiding products that are too specific or limited in appeal.
Organic advertising, such as posting on TikTok and Instagram for free, is suggested for those with a limited budget.
They share their own experience of starting with a small investment and using organic advertising to generate profit before scaling with paid ads.
The speaker's first product was a phone charger, which appealed to a broad audience as everyone has a phone.
Section 3: Setting Up a Shopify Store
The speaker advises viewers to start by creating a Shopify store.
They recommend investing in Shopify themes and apps to enhance the store's functionality.
For those with a limited budget, organic advertising can be used to generate profit before investing in paid ads.
They share their own experience of starting with a small investment and using organic advertising to generate profit before scaling with paid ads.
The speaker's first product was a phone charger, which appealed to a broad audience as everyone has a phone.
The speaker emphasizes the importance of choosing a product that is a daily occurrence for people.
They discourage selling products that are only used on special occasions, as it limits the potential customer base.
They suggest picking a product that people use every day, such as a phone charger.
By choosing a product that is part of people's daily lives, there is a higher chance of making sales.
The speaker shares examples of clients who tried selling products like gift wrapping paper, which had limited appeal due to infrequent use.
Setting up your Shopify store
Start with a basic store theme like "Refresh" when you're first starting out.
Only spend a couple of hours setting up your store initially.
If you spend too much time setting up your store and then find out there's no demand for your product, you'll have to start over with a new product.
As you scale and see positive results, you can invest more time and effort into perfecting your store.
Shopify offers a free trial for three months for just one dollar.
Finding a winning product
Look for a product that meets your specific requirements by scrolling through hundreds of videos on TikTok.
Take note of products that meet your requirements and have potential for success.
Signing up for Shopify
Click the link in the video description to sign up for Shopify's free trial.
Enter your email and click "Start free trial".
You can skip the options for analytics.
Sign in with your Google account.
You'll be directed to the home page of your Shopify store.
Setting up a simple store for testing
Click on "Online Store" and choose the "Refresh" theme.
When testing a product, it's important to set up a simple store to avoid wasting time if the product doesn't perform well.
Spend around two hours setting up the store and the rest of your time testing the product through ads and social media.
Once you see positive results, you can invest more time and effort into perfecting your store.
Setting up the Shopify Store
Click on "Publish" to make your theme the main theme.
Go to settings and scroll down to Apps and sales channels.
Click on Shopify App Store to pick a supplier.
Choose a supplier like De-essers, Zen Drop, or CJ Drop Shipping.
For this video, the speaker chooses Central as the supplier.
Importing and Naming the Product
If the product doesn't show up, import it from AliExpress by copying the link and pasting it in the instructions.
Choose a name for the product, such as "Mini Roller" or "Massage Pal."
Add a trademark symbol (TM) to make it look more professional.
Review the images provided by the supplier and delete any unnecessary ones.
Set up variants for color options, such as "Green" or "White."
Setting the Price
Set the price for the product at two to three times the total cost, including shipping.
For example, if the product cost is $8.89 and shipping is $9, the total cost is $18, so the price could be set at $34.99.
Set a compare price to make it look like the product is on sale, but don't discount it too much.
Usually, a discount of 20-30% is recommended.
Avoid setting the compare price higher than 40-50% off, as it may make the product appear low quality.
Deleting Specifications and Description
Remove specifications and descriptions that are not relevant or may not interest customers.
Delete the entire description if desired.
Setting up the product section and policies
Keep the product pricing at a 20-30% discount.
Set up the return and refund policy by clicking "create from template" and adjusting the contact email.
Do the same for the privacy policy and terms of service.
Add pages for policies and save them.
Check that the policies are visible on your store by refreshing and customizing the theme.
Creating a logo using Canva
Open Canva in a new tab and sign up.
Click on "create design" and select a logo template.
Search for a relevant image and customize the text.
Stretch out the logo and make any necessary adjustments.
Download the logo and upload it to the header section of your Shopify store.
Adjusting the logo and theme settings
Change the color scheme to match the background.
Delete the bottom padding to remove excess space.
Adjust the vertical logo width to 80 or customize it in the code.
View the mobile version of your store and make any necessary adjustments.
Remember that most customers will be viewing your store on their phones.
Setting up the Store
Check the mobile view of your store to ensure it looks right on a phone.
Add a discount or offer in the top part announcement bar.
Use a Color Picker extension to match the color of your product.
Set the color code for the top part and buttons in the theme settings.
Change the color of the footer and email list to match the product.
Adding Sections to the Store
Add sections to the product page to make it more appealing.
Add a collapsible content section for FAQs.
Add image with text sections to showcase the product.
Add a GIF above the image with text section for ads.
Add a reviews section below the image with text sections.
Customizing the FAQ Section
Change the heading of the collapsible content section to "FAQ".
Change the color scheme of the section to match the product.
Edit each section individually to add relevant content.
Use the first section to explain how to use the product.
Add information about what is included with the product.
Using the Reviews App
Show how to use the reviews app to add reviews to the store.
Input reviews from customers to build trust and credibility.
Highlight positive reviews to encourage more sales.
Regularly update and manage the reviews section.
Use social proof to convince potential customers to buy.
Setting up the Shopify store
Choose a professional theme for your store.
Select an appropriate icon for your store.
Find images for your products, either from competitor stores or by taking your own.
Hide the buttons that may seem pushy or forceful.
Use ChatGPT to generate compelling descriptions for your products.
Picking a winning product
Research popular products on platforms like TikTok, Instagram, and Facebook.
Look for products with high demand and low competition.
Consider the profit margin and shipping costs of the product.
Choose a product that solves a problem or fulfills a need.
Test the product by ordering it yourself or using a supplier.
Marketing the product
Create engaging and eye-catching ads for your product.
Use social media platforms like Facebook and Instagram to target your audience.
Utilize influencer marketing by collaborating with popular influencers in your niche.
Optimize your website for search engines by using relevant keywords.
Offer discounts, promotions, or freebies to attract customers.
Scaling and optimizing the store
Track and analyze the performance of your ads and products.
Identify the most profitable products and focus on scaling them.
Implement upsells and cross-sells to increase average order value.
Optimize your website's loading speed and user experience.
Continuously test and tweak your marketing strategies to improve results.
Marketing your product
When starting out with less than a thousand sales, it is recommended to market organically on platforms like TikTok and Instagram.
Post two to three times a day from 12 p.m EST to 8 p.m EST, leaving two hours in between each post.
If you want to learn how to create effective ads that generate millions of views and thousands of sales, let the speaker know in the comments for a more in-depth guide.
The speaker can provide examples of successful ads and create an updated video on running ads if requested.
Setting up a store and signing up for Shopify may seem challenging, but by doing so, you are already ahead of the majority of people who don't create a Shopify account.
If interested in a one-on-one mentorship with the speaker and their team, you can apply through their Instagram or scheduling website.