This video is about how the speaker, John Christani, made millions of dollars selling products and his book on TV by using marketing techniques such as matching and mirroring.
This video by
John Crestani was published on Dec 31, 2022. Video length: 15:43.
The video is about how the speaker, John Christani, was able to make millions of dollars selling products and his book on TV.
He discusses the competitive market of TV marketing and shares lessons on how to supercharge a business or sales career. He talks about concepts such as matching and mirroring, and gives examples of how he applied these strategies in his own infomercials.
He also emphasizes the importance of finding what is already working and mirroring it in order to achieve success.
John Christani made millions of dollars selling products and his book on TV.
TV is one of the most competitive markets in marketing.
Lessons on how to supercharge your business, marketing, or sales career.
Matching and mirroring means finding something that's already working and replicating it.
Matching in marketing involves matching a person's tonality and mirroring their words.
Matching can be applied to landing pages and advertisements.
Making your marketing more congruent will improve its effectiveness.
John Christani only spent $10,000 each time he launched a new infomercial.
John Christani's training program aims to help individuals reach a point where they spend $100 to make back $125.
How I Sold Millions On TV - YouTube Section 1: Introduction John Christani made millions of dollars selling products and his book on TV. TV is one of the most competitive markets in marketing. Lessons on how to supercharge your business, marketing, or sales career. Important concepts include matching and mirroring, U times 10 cheap tests, and mentorship. Section 2: Matching and Mirroring John Christani learned from successful marketers like Kevin Trudeau. Matching and mirroring means finding something that's already working and replicating it. Christani watched Trudeau's infomercial and wrote down his script word for word. He then changed the script to match his own product. Matching and mirroring can be applied to relationships and marketing. Section 3: Matching in Marketing Matching in marketing involves matching a person's tonality and mirroring their words. This creates a connection with the audience. For example, if someone is feeling sad, you can say, "I see you're feeling sad." In marketing, matching can be applied to landing pages and advertisements. For example, if someone is watching videos on YouTube, the best landing page to send them to is another video. How I Sold Millions On TV - YouTube Section 4: Examples of Matching in Marketing If advertising to Instagram influencers, the best page to send them to would be a web page with that influencer on it. For John Christani, the best landing pages are ones with his face on it, as it matches his personal brand. In his infomercial, Christani framed it as a news program to match what people are used to watching on TV. Matching can also be applied to colors and platforms, such as showing Facebook users colors similar to Facebook. Matching in marketing helps create a seamless and relatable experience for the audience. Matching and Mirroring Making your marketing more congruent will improve its effectiveness. John Christani upped his personality by 10 when appearing on TV or YouTube. He exaggerated his emotions, tonality, and body language to create a more engaging presence. Being over-the-top may seem ridiculous, but it works better on camera. Going all the way and showing extreme enthusiasm helps sell more products. Cheap Tests John Christani only spent $10,000 each time he launched a new infomercial. He initially relied on a marketing agency and spent a quarter million dollars, but it failed. For his second infomercial, he wrote the script himself and spent $10,000, which turned into $40. He emphasizes the importance of conducting cheap tests to minimize risks and maximize returns. With online marketing, you can spend as little as $100 for a test. Investing in Training John Christani's training program aims to help individuals reach a point where they spend $100 to make back $125. The program teaches effective marketing strategies for online businesses. By mastering these strategies, individuals can eventually invest larger amounts and make significant profits. The training program is available through links provided in the video description. Success with Infomercials John Christani's infomercial became one of the top infomercials on TV. He spent about a quarter million dollars per month promoting his books. His second infomercial, which he wrote himself, outperformed the first one created by a marketing agency. Despite the initial failure, he only lost $10,000 in advertising costs. His success with infomercials showcases his marketing skills and ability to sell products effectively. Section 1: Leveraging Time and Money The core of marketing is being able to leverage time and money. You can sell a large number of products by using Google ads, Facebook ads, TikTok ads, and Instagram ads. In John's training program, you can sell other people's products without having to physically handle them. The goal is to make more money and lead people through the process of doing so. Spending $10,000 to make back $12,500 is considered successful in this context. Section 2: The Importance of a Mentor John reached out to the top 20 infomercial experts in his niche for guidance. Only one person agreed to help him, and he provided valuable insights on scriptwriting, expenses, and partnerships. This mentor had made hundreds of millions of dollars through infomercials and was willing to share his knowledge. Having a mentor is crucial for success and can provide guidance and support. Success is not just a matter of chance, but a result of following a process and learning from those who have already achieved success. Section 3: Cheap Testing and Minimizing Losses Many people make the mistake of spending large amounts of money on inventory for businesses that are not yet profitable. John advises minimizing potential losses by starting with cheap tests. Instead of investing all your money into one thing, try hundred-dollar tests to see if a marketing strategy is effective. Being able to cheaply test different approaches can lead to more successful outcomes. Don't put all your money into one investment or business venture. Section 4: Taking Action and Living an Epic Life John encourages viewers to take action and live an epic life. He wants people to make a lot of money and become the best version of themselves. He emphasizes the importance of getting off the couch and taking action. Whether it's signing up for his training program or starting a Shopify store, taking action is key. John believes that anyone can achieve success if they have the right mindset and are willing to put in the effort.
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How I Sold Millions On TV - YouTube