The video is about a solopreneur who makes $1.3 million a year by offering a productized design service with a unique pricing strategy, and he shares how he runs his business with zero employees from the comfort of his own home.
The video is about a solopreneur named Brad who makes $1.3 million a year with a productized service business model that sells design packages to clients for a fixed monthly fee. He runs the business from his home with no employees and uses a Trello board to manage client requests. Brad's pricing strategy is unique and he charges a fixed fee for unlimited requests, which has made him one of the highest-paid solopreneurs in the world. He advises others to find their niche, bundle their services, and come up with attractive pricing to start their own productized service business. The cost to run Brad's business is $176 a month.
A solopreneur makes $1.3 million a year with a unique pricing strategy.
He offers a productized design service and runs his business with zero employees from home.
Brad started building this idea while working a nine-to-five job.
Brad sells design as a subscription-based productized service.
Brad's pricing strategy involves offering off-the-shelf packages with unlimited requests.
Brad's business costs him precisely $176 a month to run.
The solopreneur did not go to school for design and taught himself how to do it.
The video is about a solopreneur who makes $1.3 million a year with a unique pricing strategy.
He offers a productized design service and runs his business with zero employees from home.
Brad started building this idea while working a nine-to-five job.
The secret behind his business is a pricing strategy that nobody else is using.
He shares everything in the video, including how he got his first client and how anyone can build a life-changing business while still working a day job.
Productized Service
Brad sells design as a subscription-based productized service.
Clients pay around $5,000 a month for a certain number of design requests.
He has no contractors or employees and uses Trello boards for clients to submit design requests.
He works on requests one by one and sends them to clients for feedback.
He has no meetings with clients, and all communication happens asynchronously.
Pricing Strategy
Brad's pricing strategy involves offering off-the-shelf packages with unlimited requests.
Clients pay a fixed price no matter how much or how little they use the service.
He has some clients who pay $5,000 an hour for one request and others who pay $300 for several requests.
He advises others to find their niche and bundle their services into packages with attractive pricing.
He suggests standing up a simple website to get started.