Shopify Dropshipping Secrets The "Gurus" Don't Want You To Know.
Last updated: Jul 30, 2023
This video is about the secrets to starting a successful e-commerce brand, focusing on the importance of marketing angles and using image ads instead of video ads for testing different marketing angles.
This video by Austin Rabin was published on Jul 14, 2023. Video length: 10:09.
The video discusses the secrets to starting a successful e-commerce brand, specifically in the context of Shopify dropshipping.
The video challenges the common belief that finding a winning product is the key to success and instead emphasizes the importance of marketing angles. The speaker explains that having multiple marketing angles for a product increases the chances of success and suggests creating five to ten different ad creatives with different marketing angles to target different demographics.
The video also highlights the use of image ads as a more efficient and cost-effective alternative to video ads for testing marketing angles.
Marketing angles are more important than winning products.
Having multiple marketing angles increases the chances of success.
Image ads are cheaper and less competitive than video ads.
Creating image ads is quicker and more efficient than creating video ads.
Testing different marketing angles helps identify the most effective angle for advertising the product.
The back-end secrets of successful Shopify brands are not commonly shared by gurus.
Understanding the importance of marketing angles and using image ads is a key back-end secret.