Shopify: Facebook Ads Tutorial - From Zero To $1000/Day In Adspend
Last updated: Jul 30, 2023
This video is a tutorial on how to run profitable Facebook ads for a Shopify store, using a case study of how the speaker went from zero to over $1000/day in advertising spend.
This video by Dan Vas was published on May 20, 2022. Video length: 19:30.
This YouTube video titled 'Shopify:
Facebook Ads Tutorial - From Zero To $1000/Day In Adspend - YouTube' is a tutorial by Josh Bach on how he was able to go from zero to over $1000 a day in advertising spend with a new Shopify store. He shares his strategies and techniques for running profitable Facebook ads for e-commerce businesses, including finding winning combinations of audiences and creatives, testing new iterations of creatives, and stabilizing, optimizing, and scaling successful campaigns.
The video also discusses the challenges and changes in transparency on the Facebook platform, particularly after the iOS 14.5 update.
The video is a case study and guide on running profitable Facebook ads for a Shopify store.
Strategies for starting a new ad account include making educated guesses about the target audience and ad content.
A step-by-step system for running successful Facebook ads includes finding new audiences and winning ad combinations, testing new iterations of creatives, and stabilizing and scaling the campaign.
Challenges and considerations include the loss of transparency after the iOS 14.5 update and the need for careful planning and optimization to achieve profitability.
Core sound marketing principles include focusing on problem-solving products and being strategic in testing with restricted budgets.
Month-to-month results showed that revenue increased after finding new audiences and resonating creatives.
A methodical and patient approach involved starting with a small budget for testing and gradually scaling with winning combinations.
Revenue figures and return on ad spend showed a five times return on ad spend in the second month and the majority of revenue generated in January.
Scaling and confidence in Facebook ads involved graduating winning combinations into prospecting campaigns and continuously testing new angles and audiences.
Optimizations and conversion rate improvements increased the online store conversion rate and average order value, leading to improved margins and return on ad spend.
A step-by-step system for audience testing and creative testing involves finding audiences, conducting creative testing, building a foundation, and continuously testing and iterating.