Social Media Volunteer Job Description, Skills, Interview Questions

Last updated: May 22, 2023

What Does a Social Media Volunteer Do?

As a Social Media Volunteer, you will be tasked with creating engaging content for an organization's social media platforms. Working in close collaboration with the Director of Communications or Communication Committee, you will develop marketing and communication plans that leverage social media spaces. Your creative abilities and knowledge of various social media channels will be crucial to attracting and engaging audiences.

Key Responsibilities

  • Create compelling and relevant content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Develop and execute social media marketing and communication strategies.
  • Serve as a liaison between the organization and its online community, by responding to questions and engaging with supporters.
  • Monitor and analyze social media performance and engagement, and make recommendations for improving content and marketing campaigns.
  • Establish and maintain active alumni networks.


  • Excellent written and verbal communication skills.
  • Experience with social media marketing, content creation, and analytics.
  • Proficiency in social media management software and tools.
  • Creative thinking with an eye for design and ability to curate content.
  • Passion for the organization's mission and the ability to work collaboratively with others.  

Social Media Volunteer - Gabriela's experience

Debbie, a solo backpacker from Brazil, shares her volunteering experience at Kruger Park hostel in a YouTube video.

She mentions that volunteering at the hostel was among her top three volunteering experiences because she got to see many animals and do game drives. The hostel is situated inside Marloth Park, where animals like zebras and giraffes roam freely. Debbie helped the hostel with social media and was able to use their camera equipment to take high-quality photos.

The hostel is new and needs help growing on social media. Debbie assures female solo backpackers that they will feel safe at the hostel with the friendly and accommodating crew. The hostel offers flexible schedules and good Wi-Fi, which was perfect for Debbie as a digital nomad. She recommends Kruger Park hostel as a great place to volunteer and have fun.

Social Media Volunteer Skills and Ideal Candidate Profile

Strong creative skills- ability to generate unique and engaging content.

Hands-on experience in managing and maintaining social media profiles on multiple platforms.

Excellent writing and communication skills.

Ability to work independently and meet deadlines.

Understanding of social media metrics and analytics.

Familiarity with social media management tools like Hootsuite, Buffer or Sprout Social.

Being up-to-date on the latest social media trends and best practices.

Good analytical skills and ability to use data to make informed decisions.

Strong problem-solving skills and ability to work in a fast-changing environment.

Excellent organizational skills, ability to handle multiple projects.

A positive and proactive attitude, with a passion for the mission of the organization.

Ability to work collaboratively and communicate with various stakeholders.

A solid understanding of branding and marketing principles.

Photography/videography skills are a plus.

Ability to think outside the box and come up with creative solutions.

Willingness to learn and adapt to new technologies quickly.

Thorough attention to detail and strong proofreading skills.

An innate sense of curiosity, continuous learning and improvement.

Knowledge of SEO best practices.

Familiarity with Adobe Creative Suite.

Ability to work well under pressure and maintain a calm demeanor in a crisis situation.

Empathy and understanding towards the audience and representing their perspective.

Understanding of public affairs, legal and ethical considerations in digital and social media communication.

Experience in video creation and editing, graphic design, and photography.

A degree in marketing, communications, or a related field is preferred. 

Social Media Volunteer Interview Questions

What inspired you to become a social media volunteer?

What social media platforms are you most comfortable using?

How familiar are you with social media analytics and reporting?

What creative strategies have you used in your social media campaigns?

How do you measure the success of your social media campaigns?

How do you stay up-to-date with the latest social media trends?

Can you share an instance where you handled negative feedback on social media?

How do you approach creating content for different target audiences?

What channels do you find most effective for driving engagement?

How would you prioritize tasks and responsibilities in a fast-paced environment?

Do you have experience with paid social media advertising?

What is your experience with scheduling social media content?

How would you handle conflicting feedback from multiple stakeholders in a campaign?

Can you share examples of social media campaigns you are particularly proud of?

How do you handle tight deadlines and competing priorities?

Can you describe a time when you worked collaboratively with others to achieve a common goal?

Give an example of how you've demonstrated creativity in a previous campaign.

What's your experience in managing crisis situations on social media?

How do you handle confidential or sensitive information on social media?

How do you handle and implement feedback from others?

What's your experience in working with social media influencers?

Have you ever worked with a team of volunteers on a social media campaign, and if so, how would you describe the dynamics of the team?

What do you think is the impact of social media on an organization's overall brand awareness?

How do you evaluate the success of a content marketing plan?

Can you share any experience you have working with alumni networks? 


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