The ONLY Facebook Ad Strategy You'll Need For Shopify Dropshipping (2023-2024) | Any Budget
Last updated: Jul 30, 2023
This video is about the only paid ad strategy you'll need for Facebook and Instagram in 2023-2024 for Shopify dropshipping, regardless of your budget, and it covers setting up and optimizing your ad campaigns.
This video by Austin Rabin was published on Jul 9, 2023. Video length: 24:33.
This YouTube video is about the only paid ad strategy that the creator recommends for Facebook and Instagram in 2023 and 2024 for Shopify dropshipping.
The strategy works with any budget level and the creator walks through the exact steps and provides examples of ad creatives and metrics to look out for. The video also discusses the importance of marketing angles and testing multiple variables to find the audiences that resonate the most with the product.
The creator then goes on to explain how to set up a Facebook ad campaign, including selecting the sales objective and setting up the campaign level.
Facebook and Instagram are the best platforms for running paid ad campaigns for Shopify dropshipping.
This strategy works with any budget level.
After iOS 14.5, it's harder to attribute data correctly, so it's better to go broader in audiences.
Focus on marketing angles, ad creatives, and ad copy instead of interest targeting.
Testing multiple marketing angles helps find the audiences that resonate with your product the most.
Choose "Sales" as the campaign objective.
Keep the campaign name clean and descriptive.
Special ad categories are not necessary unless you're advertising for specific industries.
Set your budget and schedule for the ad campaign.
Choose your target audience based on demographics, interests, and behaviors.
Monitor your ad performance regularly and make adjustments as needed.
Test different ad creatives and marketing angles to find what resonates with your audience.
Use the Facebook Pixel to collect data and optimize your campaigns.
Track important metrics like click-through rate, conversion rate, and return on ad spend.
Scale your successful campaigns by increasing your budget and expanding your target audience.
Look for high click-through rates and conversion rates as indicators of successful ads.
Monitor the cost per click and cost per conversion to ensure profitability.
Identify any ad fatigue or audience saturation and make necessary adjustments.
Use split testing to compare different ad variations and optimize your campaigns.
Continuously analyze and refine your ad strategy based on the data and metrics.
Select the sales campaign objective and leave the other options off.
Do not use the Advanced campaign budget option.
Manually run ad sets and ad creatives for a fair test.
Name the ad set based on your targeting.
Select "website" as the conversion location.
Choose your pixel and conversion event.
Optional: Set a cost per result goal.
Set attribution settings to 7-day click, 1-day view.
Set your budget and schedule.
Keep the location targeting broad, such as the United States.
Adjust the age range based on your product's target audience.
Consider the limitations of targeting below 18 years old.
Leave the gender targeting as all.
Do not use detailed targeting with specific interests.
Use high-quality images or videos for your ads.
Write compelling ad copy that highlights the benefits of your product.
Include a clear call-to-action to encourage clicks and conversions.
Test different ad variations to find the most effective ones.
Monitor the performance of your ads and make adjustments as needed.
Leave targeting and exclusions open, but exclude specific interests if desired.
Consider catering advertisements to the native language of the target country.
Choose Advantage Plus placements for Facebook and Instagram.
Manually change placements if desired, but note that it may increase advertising costs.
Add your Facebook page and Instagram account to the ad creative.
Linking your accounts allows users to easily access your profiles.
Having a strong social media presence can lead to organic followers.
Choose the ad format, such as single image or video, carousel, or collection.
Carousel ads are recommended for this strategy as they allow for testing different images and angles.
Consider turning off Advantage Plus for Creative catalogs to test single products at a time.
Carousel ads are cost-effective and allow for testing different images and angles.
Facebook identifies the best-performing image in a carousel and displays it first.
Image ads are currently performing well and have low costs per purchase.
Manually choose images for carousel ads to use your own ad creatives.
Build URL parameters to track and analyze ad performance.
UTM parameters can help with tracking conversions and understanding campaign effectiveness.
Consider using UTM parameters due to privacy updates that limit tracking capabilities.