The video is about the power of influencer marketing and how it can help companies become successful, but also discusses the challenges of finding the right influencers to work with and introduces a software called Advanced Pay that simplifies the process.
This video by John Crestani was published on Jan 7, 2023. Video length: 11:07.
The video discusses the power of influencer marketing and how it has helped companies like FTX, Lululemon, and Robinhood become successful.
The speaker explains that people trust people more than ads, and influencers have the ability to create trust with their audience. However, finding the right influencers to work with can be challenging. The speaker introduces their software, Advanced Pay, which simplifies the process of finding and evaluating influencers for e-commerce brands.
The software provides information on which creators are having the most impact and allows users to contact them directly.
Influencer marketing and content creators are the secret traffic source that can make companies successful.
People trust people more than ads.
Content creators often don't know their worth or how to get paid what they deserve.
Companies like FTX have utilized trust jacking to quickly rise to success.
It can be difficult to find the right influencers to work with.
The process of working with influencers can be messy and complicated.
The follower count of an influencer does not necessarily correlate with their ability to generate sales.
Influencer marketing and content creators are the secret traffic source that can make companies successful.
People trust people more than ads.
Content creators often don't know their worth or how to get paid what they deserve.
Companies like FTX have utilized trust jacking to quickly rise to success.
However, it can be difficult to find the right influencers to work with.
Section 2: Challenges of Influencer Marketing
There are millions of content creators to choose from, making it hard to decide who to work with.
The process of working with influencers can be messy and complicated.
Traditional methods of finding influencers, such as using hashtags and follower counts, are ineffective.
An example is given of a company paying $5,000 for an influencer video that generated zero sales, while a cheaper influencer with fewer followers generated $100,000 in sales.
The follower count of an influencer does not necessarily correlate with their ability to generate sales.
Section 3: Simplifying Influencer Marketing with Advanced Pay
The speaker has developed a software called Advanced Pay to simplify influencer marketing.
The software makes it easy to find the right influencers for your brand.
For example, if you're a mattress company, you can see which creators are selling the most mattresses for companies like Helix Sleep, Eight Sleep, and Casper.
Advanced Pay provides information on which creators are having the most impact and which are having the least impact.
The software will eventually include contact information for these creators, such as email addresses and Instagram profiles.