The Secret Traffic Source Minting Billionaires?

The video is about the power of influencer marketing and how it can help companies become successful, but also discusses the challenges of finding the right influencers to work with and introduces a software called Advanced Pay that simplifies the process.

This video by John Crestani was published on Jan 7, 2023.
Video length: 11:07.

The video discusses the power of influencer marketing and how it has helped companies like FTX, Lululemon, and Robinhood become successful.

The speaker explains that people trust people more than ads, and influencers have the ability to create trust with their audience. However, finding the right influencers to work with can be challenging. The speaker introduces their software, Advanced Pay, which simplifies the process of finding and evaluating influencers for e-commerce brands.

The software provides information on which creators are having the most impact and allows users to contact them directly.

• Influencer marketing and content creators are the secret traffic source that can make companies successful.
• People trust people more than ads.
• Content creators often don't know their worth or how to get paid what they deserve.
• Companies like FTX have utilized trust jacking to quickly rise to success.
• It can be difficult to find the right influencers to work with.
• The process of working with influencers can be messy and complicated.
• The follower count of an influencer does not necessarily correlate with their ability to generate sales.

The Secret Traffic Source Minting Billionaires? - YouTube

Section 1: The Power of Influencer Marketing

• Influencer marketing and content creators are the secret traffic source that can make companies successful.
• People trust people more than ads.
• Content creators often don't know their worth or how to get paid what they deserve.
• Companies like FTX have utilized trust jacking to quickly rise to success.
• However, it can be difficult to find the right influencers to work with.

Section 2: Challenges of Influencer Marketing

• There are millions of content creators to choose from, making it hard to decide who to work with.
• The process of working with influencers can be messy and complicated.
• Traditional methods of finding influencers, such as using hashtags and follower counts, are ineffective.
• An example is given of a company paying $5,000 for an influencer video that generated zero sales, while a cheaper influencer with fewer followers generated $100,000 in sales.
• The follower count of an influencer does not necessarily correlate with their ability to generate sales.

Section 3: Simplifying Influencer Marketing with Advanced Pay

• The speaker has developed a software called Advanced Pay to simplify influencer marketing.
• The software makes it easy to find the right influencers for your brand.
• For example, if you're a mattress company, you can see which creators are selling the most mattresses for companies like Helix Sleep, Eight Sleep, and Casper.
• Advanced Pay provides information on which creators are having the most impact and which are having the least impact.
• The software will eventually include contact information for these creators, such as email addresses and Instagram profiles.

The Secret Traffic Source Minting Billionaires? - YouTube

Section 4: Sign Up for Advanced Pay

• Advanced Pay is currently free to sign up for.
• In the future, it will offer creators' contact information for easier communication.
• By using Advanced Pay, small companies, e-commerce stores, and affiliate marketers can make money through influencer marketing.
• The software helps judge the effectiveness of influencer marketing efforts for your company.
• Overall, Advanced Pay simplifies the process of finding and working with influencers.

Judging Sales and Payments for Content Creators

• Easy tips for judging sales and payments for content creators.
• Content creators who know how to sell and promote can generate one sale for every thousand viewers.
• Example: Andrew Huberman with 6 million views may have created over 6,000 customers for a sleep brand.
• Calculating potential revenue: 6,000 customers x $3,000 per mattress = $18 million.
• If the content creator earns a 10% commission, they could have earned almost $2 million.

The Power of Influencer Marketing

• Using influencers and content creators to market your brand can lead to explosive growth.
• FTX gained popularity and success through social media mentions.
• Influencer marketing has the highest ROI in marketing currently.
• Most influencers are not being paid what they are worth.
• Identifying and paying influencers better than YouTube AdSense can lead to significant success.

Using Influencers for Company Growth

• Working with micro influencers and understanding how to identify them can help build a huge company.
• Using software as an intelligence tool to find out which influencers are working with other marketers can be beneficial.
• Copying successful companies and working with the same influencers can lead to financial success.
• There are other marketing platforms like Google, Facebook, and TikTok, but influencers still offer the highest ROI.
• Understanding how to utilize influencers correctly can generate an unbelievable amount of money.

The Downside of Ad Platforms

• Ad platforms like YouTube, Google, and Facebook have diminishing returns.
• As ads become more expensive and competition increases, margins decrease.
• Conversion rates also tend to decline over time.
• People trust people, so hiring influencers to market products often yields a better ROI than relying solely on ads.
• Consider exploring influencer marketing to maximize profits.

Summary

• The video discusses the power of influencer marketing and its potential to help companies succeed.
• It mentions the challenges of finding the right influencers to work with.
• It introduces a software called Advanced Pay that simplifies the process of influencer marketing.
• The video emphasizes the importance of taking action and not just scrolling through content on phones.
• It encourages viewers to start a business and create content.
• It concludes by urging viewers to subscribe to the channel and watch more videos.

Watch the video on YouTube:
The Secret Traffic Source Minting Billionaires? - YouTube