This video is about the common mistakes that businesses make, particularly in marketing, and how to avoid them in order to achieve business growth.
This video by Adam Erhart was published on Jul 27, 2023. Video length: 13:35.
This YouTube video titled "THIS is why 90% of all businesses fail" is about the common mistakes that businesses make that lead to their failure.
The video discusses the concept of random acts of marketing, where businesses do too much in too many wrong places, resulting in ineffective strategies. The speaker, who identifies himself as Adam, shares his own experiences and mistakes in business and provides strategies for avoiding these mistakes. He emphasizes the importance of identifying and targeting the ideal customer and focusing marketing efforts on the platforms where they are most active. The video also introduces the concept of segmenting the market and provides charts to illustrate the process.
Overall, the video aims to help businesses understand and fix the mistakes that hinder their growth and success.
Doing too much in too many wrong places leads to random acts of marketing.
Businesses need to focus on using their resources effectively.
Segmenting a market is important, but businesses often over-segment.
Lack of clarity and focus leads to confusion and ineffective marketing.
Consistency and persistence are key to business success.
Not segmenting at all or hyper-segmenting can result in ineffective targeting.
Focusing on existing customers and firing bad fit customers are important strategies.