This video is about the eight things the speaker learned from seven-figure agency owners, including the time it took them to reach that level, what they are selling, who their clients are, how they convert clients, their offers, how they get clients, how they market, and how they sell.
This video by Daniel Fazio was published on May 29, 2023. Video length: 13:56.
This YouTube video titled "8 Things I Learned from 7 Figure Agency Owners" discusses the insights gained from successful agency owners who have achieved seven-figure revenues.
The video highlights various aspects such as the time it took for these owners to reach their level of success, the services they offer (which are all revenue-generating), their target clients (who are successful business owners), how they convert clients, their offers, marketing strategies, and the importance of having case studies as social proof.
The video emphasizes the need to work with clients who have successful businesses and the correlation between social proof and business growth.
On average, it took 1.5 years to reach $83k a month, which is about $1 million a year.
Most people had been in business for around 3 years before reaching this level.
Many had run multiple businesses before finding success in their current venture.
All of the agency owners were selling revenue-generating services.
Even if their services didn't directly generate revenue, they positioned them in a way that showed they would help clients make more money.
The agency owners worked with successful business owners who made about $1 million a year.
They had 10+ case studies to showcase their competence and ability to deliver tangible business results.
Social proof is important for getting clients because it shows that you are capable of delivering results.
Successful agency owners often change their offers and target audience multiple times.
After reaching a certain level of success, agency owners have two paths to choose from: rev share/partnering or productized service.
When starting out, agency owners often rely on outbound marketing, such as cold email and cold calling, to generate leads.