A Winning Content Strategy for Camera Shy People l Hangout Hawk #10

This video by GaryVee Video Experience discusses strategies for creating a successful content strategy for individuals who are camera shy, including using voice recordings, creating virtual characters, and focusing on relevance and distribution forms.

The video is about developing a winning content strategy for camera-shy people.

The speaker suggests that individuals who are uncomfortable with putting themselves out there can still build a social media personality-based business by using different names or creating virtual characters.

The video also discusses effective strategies for building a brand from scratch, including being relevant to the target audience and using different distribution forms.

The speaker emphasizes the importance of patience in brand building and suggests that smaller personalities do not dilute the brand. The video concludes with a discussion on effective marketing strategies for promoting a podcast and reaching the target audience.

• Use voice recordings to share information without being on camera.
• Create virtual characters to represent yourself or your brand.
• Building a social media personality-based business without using your real name is possible.
• Using AI tools to create content is an option.
• Virtual characters can be effective in connecting with audiences.
• Building a brand takes time and patience.
• Being relevant to people's interests is crucial.
• Pay attention to where the end consumer's attention is and fill it with something of value.
• Starting small does not mean ending small.
• Use the jab jab jab right hook strategy to promote your podcast.
• Create as many pieces of social media content as possible.
• More reliance on organic social media and less on paid media.
• Enhance existing tools to build a collectible and IP brand.
• Imposter syndrome is just a pretty word for insecurity.
• Community and support are important for success.
• Having a passion and identifying a problem to solve is important for entrepreneurship.
• Using voice recordings can be an alternative to video content.

A Winning Content Strategy for Camera Shy People l Hangout Hawk #10 - YouTube

Using Voice Recordings and Virtual Characters

• Use voice recordings to share information without being on camera.
• Create virtual characters to represent yourself or your brand.
• Building a social media personality-based business without using your real name is possible.
• Using AI tools to create content is an option.
• Virtual characters can be effective in connecting with audiences.

Building a Brand from Scratch

• Building a brand takes time and patience.
• Being relevant to people's interests is crucial.
• Pay attention to where the end consumer's attention is and fill it with something of value.
• Focus on different distribution forms to reach a wider audience.
• Character development is essential for building a successful brand.

Maintaining Momentum and Getting Big Names

• Starting small does not mean ending small.
• Ask big names to be on your show or platform.
• Smaller personalities do not dilute the brand.
• Consistency is key to maintaining momentum.
• Keep asking big names to be on your show or platform.

A Winning Content Strategy for Camera Shy People l Hangout Hawk #10 - YouTube

Effective Marketing Strategies for Podcasts

• Use the jab jab jab right hook strategy to promote your podcast.
• Consistency is key to building a successful podcast.
• Focus on creating valuable content for your target audience.
• Use social media to promote your podcast and engage with your audience.
• Collaborate with other podcasts or influencers in your niche to reach a wider audience.

Creating Winning Content Strategy

• Create as many pieces of social media content as possible
• Ground your content in what works on different platforms
• Focus on relevance and distribution forms
• Use voice recordings if you are camera shy
• Create virtual characters to represent you

Building Brands in 2023 vs 2019

• More reliance on organic social media and less on paid media
• The world is more cynical and unhappy as a whole
• Global tension and political climate make it difficult to navigate
• Cancel culture and unhappiness make it harder to be successful
• Being great at the tactics of organic social is crucial

Tools for V Friends as a Business by 2033

• Enhance existing tools to build a collectible and IP brand
• Blockchain technology allows for adding utility at any time
• Animation is a huge opportunity for the brand
• Be more thoughtful in creating new expectations after delivering on initial ones
• Continue to build and innovate beyond Vcon and access

Dealing with Imposter Syndrome and Comparison

• Imposter syndrome is just a pretty word for insecurity
• Deal with insecurity head-on by pushing it down or getting more vulnerable
• Practice making yourself uncomfortable to get over it
• Deploy patience and practice the skill to overcome feelings of inadequacy
• Deal with comparison by focusing on your own journey and progress

Dealing with Fear and Comparison

• Admitting fear and being honest about it is important.
• Comparing oneself to others is unhealthy and based on insecurity.
• Everyone has their own struggles and challenges.
• Deploying compassion towards oneself and others can help overcome fear and comparison.
• Having patience and focusing on what works for oneself can help overcome comparison.

Community and Support

• Community and support are important for success.
• Being part of a community can provide valuable resources and connections.
• Offering support and expertise to others can strengthen the community.
• Sharing one's own journey and experiences can inspire and help others.
• Providing email as a means of communication is preferred over Discord DMS.

Entrepreneurial Desire

• Having a passion and identifying a problem to solve is important for entrepreneurship.
• Health literacy is a problem that needs to be addressed in our culture.
• The medical system does not do a great job of addressing health literacy.
• Combining healthcare and technology can be a solution to address health literacy.
• Starting small and focusing on a specific niche can lead to success.

Content Strategy for Camera Shy People

• Using voice recordings can be an alternative to video content.
• Creating virtual characters can be a creative way to present content.
• Focusing on relevance and providing value to the audience is key.
• Choosing the right distribution forms, such as social media platforms, can help reach the target audience.
• Consistency and authenticity are important for building a loyal audience.

Strategies for Creating a Winning Content Strategy

• Individuals who are camera shy can still create successful content strategies.
• Voice recordings can be used as an alternative to video content.
• Virtual characters can be created to represent the content creator.
• Relevance and distribution forms should be the focus of the content strategy.
• AI tools can be used to create content without putting oneself out there.

Using Voice Recordings as an Alternative to Video Content

• Voice recordings can be used to share insights and information.
• Audio can be recorded on an iPhone memo and posted on social media.
• Virtual characters can be created to represent the content creator.
• Using a different name can help to separate the content from the creator.
• Posting audio content can be just as effective as video content.

Creating Virtual Characters to Represent the Content Creator

• Virtual characters can be created to represent the content creator.
• A stick figure or other simple character can be used.
• Virtual characters can be used to deliver information without putting oneself out there.
• AI and AR technology can be used to create more advanced virtual characters.
• Virtual characters can be just as effective as human presenters.

Focusing on Relevance and Distribution Forms

• Relevance should be the focus of the content strategy.
• Content should be tailored to the target audience.
• Distribution forms should be chosen based on the target audience.
• Social media is the most effective way to distribute content.
• Creating a one-page Shopify can help to gauge interest in a product.

Strategies for Camera Shy People

• Use voice recordings instead of videos.
• Create virtual characters to represent yourself.
• Focus on relevance and distribution forms.
• Use social media platforms to reach your audience.
• Collaborate with other content creators to expand your reach.

Positioning Yourself as a Storyteller

• Post about your films on LinkedIn to showcase your storytelling skills.
• Write about the thinking and creativity behind your films.
• Add relevant hashtags to your posts to attract potential clients.
• Be patient and consistent with your posting to see results.
• Collaborate with other professionals to expand your network.

Expanding Your Business Opportunities

• Identify potential clients who need your skills.
• Collaborate with professionals who complement your skills.
• Stay informed about upcoming events and opportunities in your industry.
• Be proactive in reaching out to potential clients and partners.
• Focus on providing value to your clients to build long-term relationships.

Networking and Collaboration

• Attend industry events and conferences to meet new people.
• Join online communities and groups to connect with like-minded professionals.
• Collaborate with other content creators to expand your reach.
• Be open to new ideas and opportunities.
• Focus on building genuine relationships with your network.

Challenges of Creating a Winning Content Strategy

• Individuals have limited time, effort, and energy to split between branding, marketing, and delivering a story.
• There is a risk of going too fast and not being able to keep up with demand.
• Two ways to address this are to create a waiting list environment or bring in a third person who is capable of operations.
• It may be necessary to hire as fast as the money is coming in from demand creation.
• Another option is to start marketing early and create a pre-sale price to generate cash.

Workflow and Content Creation

• Workflow can be challenging when starting a content company.
• It is important to have a system for team members to share content.
• One approach is to have team members share content in a thread, and the owner selects the content they like.
• The owner then copies and posts the content on their social media platforms, with the team making tweaks for other platforms.
• Content creation can be a constant flow, with global creators contributing regularly.
• It can be challenging to balance work and personal life, but it is important to prioritize family time.

Using Voice Recordings and Virtual Characters

• Individuals who are camera shy can use voice recordings as an alternative to video content.
• Virtual characters can also be used to create engaging content without appearing on camera.
• It is important to focus on relevance and distribution forms when creating content.
• Relevance means creating content that resonates with the target audience.
• Distribution forms include social media platforms, email marketing, and other channels.

Building a Strong Brand and Community

• Building a strong brand and community requires consistency and authenticity.
• It is important to be true to oneself and not try to be someone else.
• Consistency means delivering content regularly and engaging with the audience.
• Engagement can include responding to comments and messages, as well as creating opportunities for the audience to participate in the content.
• Building a community requires creating a sense of belonging and shared values.

Strategies for Camera Shy People

• Use voice recordings instead of videos to create content.
• Create virtual characters to represent yourself in videos.
• Focus on relevance and providing value to your audience.
• Use different distribution forms, such as podcasts or written content.
• Collaborate with others to create content and share the workload.

Importance of Balance in Life

• Balance is subjective and different for everyone.
• Don't beat yourself up over bad days, weeks, or months.
• Learn from past mistakes and make improvements.
• Protect relationships over business in family businesses.
• Communicate openly and honestly to resolve issues.

Dealing with Communication Issues in Family Businesses

• Protect relationships over business in family businesses.
• Communicate openly and honestly to resolve issues.
• Get a neutral third party to mediate conversations.
• Consider business therapy to work through issues.
• Don't put Band-Aids on issues, address them head-on.

Celebrating Achievements and Patience

• Celebrate achievements, even small ones.
• Be patient and persistent in pursuing goals.
• Collaborate with others to achieve success.
• Take breaks and prioritize self-care.
• Enjoy the journey, not just the destination.

Partnerships and Opportunities

• A sports betting company has partnered with Spire Academy in Ohio and Wine Library in New Jersey.
• The company is looking for real partnerships with small businesses in Ohio and New Jersey.
• The focus is on relevance and distribution forms.
• The company is not looking to spend hundreds of millions of dollars like DraftKings.
• The company is looking to create real partnerships with small businesses.

Creating Content for Camera Shy People

• Individuals who are camera shy can use voice recordings to create content.
• Virtual characters can be created to represent the individual.
• Relevance and distribution forms are important for creating successful content.
• Focus on creating content that is valuable to the audience.
• Use social media platforms to distribute content.

Job Opportunities at Apec Vayner

• Apec Vayner receives around 10,000 resumes a month.
• Personal connections can help bump resumes to the top of the pile.
• APAC is exploding for the company and they will be hiring a lot of young talent in the next 12 to 18 months.
• Personal connections can help with the consideration process, but the final decision is up to the team.
• Individuals interested in job opportunities should email Gary Vaynerchuk.

Creating Content for Property

• Content around the neighborhood and the home are important for creating successful content for property.
• Hashtags like #realestate and #homesforsale are popular on social media platforms like TikTok.
• Creating valuable content for the audience is important.
• Take a look at the real estate market in Thailand.
• There is a lot of potential for creating content in the property space.

Transitioning to Sports

• The speaker transitioned from finance to sports.
• He started posting on LinkedIn every day for the last 120 days.
• He received proposals from all over the world, including an Indian university and FIFA.
• He was also contacted by an online sports school to join as a shareholder.
• He advises asking for shares but being willing to give them back if too busy to help.

Leveraging LinkedIn Popularity

• The speaker is asked how to leverage the popularity gained from posting on LinkedIn.
• He suggests exploring other platforms like TikTok and YouTube shorts.
• He advises figuring out these platforms the same way he figured out LinkedIn.

Dealing with Setbacks

• The speaker is asked how to deal with setbacks, such as losing a client.
• He suggests first considering if anyone can be fired to save money.
• He advises not taking it personally and converting anger to accountability.
• He emphasizes taking on accountability when people are upset with you.
• He shares his own experience of losing eight figures due to a key executive leaving.

Final Thoughts

• The speaker thanks Gary for his advice and insights.
• He expresses gratitude for the opportunities he has received.
• He ends the video by thanking Gary again and expressing his appreciation.

Strategies for Creating a Winning Content Strategy for Camera Shy People

• Use voice recordings as an alternative to video content.
• Create virtual characters to represent yourself or your brand.
• Focus on relevance by identifying your target audience and their interests.
• Choose the right distribution forms for your content, such as social media or email marketing.
• Collaborate with other content creators to expand your reach and build your network.
• Experiment with different formats and styles to find what works best for you and your audience.

Watch the video on YouTube:
A Winning Content Strategy for Camera Shy People l Hangout Hawk #10 - YouTube