This video is about the easiest way to start dropshipping in 2023, focusing on the three pillars of dropshipping success: finding a profitable product, building a store, and getting customers.
This video by
Jordan Welch was published on Feb 6, 2023. Video length: 14:54.
This YouTube video titled "Easiest Way To Start Dropshipping In 2023" is about the three pillars of succeeding with dropshipping:
finding a profitable product, building a store, and getting customers. The video emphasizes the importance of understanding customer psychology and finding products that provide value to customers. It also discusses the strategy of reverse engineering successful stores and ads to learn what works. The video provides an example of a product and explains how to identify opportunities for improvement.
The video also promotes the use of a product research tool called Viral Vault for finding winning products.
Product selection is crucial for dropshipping success.
Building a trustworthy and appealing store is important.
Getting customers through social media and advertising is essential.
A profitable product example is a seat for moms to carry their babies outside.
There are different types of stores, including general, one product, and hybrid stores.
Hybrid stores have higher chances of success and allow for testing and experimentation.
Options for getting customers include Facebook ads, TikTok ads, and TikTok organic marketing.
Easiest Way To Start Dropshipping In 2023 - YouTube Pillar Number One: Finding a Profitable Product Many beginners fail in dropshipping due to poor product selection. Understanding customer psychology and why people buy products online is crucial. Products should provide value to the customer and solve a problem. Don't reinvent the wheel - focus on trending products and study successful stores and ads. Engage with ads on social media platforms to discover potential winning products. Pillar Number Two: Building a Store Once you have a profitable product, it's time to build your store. Design a store that is trustworthy and appealing to your target market. Focus on improving upon existing stores and websites selling similar products. Create a store that stands out and provides a better user experience. Consider the specific needs and preferences of your target audience. Pillar Number Three: Getting Customers Getting customers is essential for dropshipping success. Utilize social media platforms to promote your store and products. Invest in effective advertising strategies to reach your target audience. Engage with potential customers through engaging content and personalized messaging. Build a strong brand presence and reputation to attract and retain customers. Easiest Way To Start Dropshipping In 2023 - YouTube Example of a Profitable Product An example of a profitable product is a seat for moms to carry their babies outside. The product provides obvious value and has a large market. There is potential to upgrade the product by improving the website and targeting the market of moms. Despite the product being launched recently, it has already gained significant views. By designing a better store and focusing on the target market, the product can be successful. Types of Stores General Store: A scammy-looking dropshipping store with a wide range of products in various niches. One Product Store: A store focused on selling only one product, which can be risky if the product doesn't succeed. Hybrid Store: The recommended option for beginners, combining elements of the one product store and the general store. It focuses on one main industry and includes similar products within that niche. Benefits of a Hybrid Store Higher chances of success with the main product. Ability to test and experiment with other products within the industry if the main product doesn't succeed. Deep understanding of the customer avatar and their purchasing decisions. Opportunity to speak to customers in the right way and increase sales. Examples of successful hybrid stores: one in the home goods industry and another focused on gear for snowboarders and skiers. Getting Customers Options for getting customers: Facebook ads, TikTok ads, or TikTok organic marketing. Facebook ads are becoming stricter for dropshippers, but still possible to succeed. TikTok organic marketing is a free strategy that can generate significant revenue, but it requires time and is unpredictable. TikTok ads are recommended if you have a budget, as they allow for targeted advertising and faster feedback on product success. A simple strategy to test products using TikTok: study viral ads for similar products, understand why they worked, and reverse engineer them for your own ads. Finding a profitable product One product that went viral recently is a tool for building forearm and grip strength, which gained 4 million views in a few weeks. The ad for this product tells a story of someone using it over a period of weeks and achieving the desired results. Another viral product is a ball that keeps dogs occupied, and its ad focuses on showing cute footage of animals using the product. Both ads visualize the potential outcomes of using the product, which is crucial for TikTok ads. Opportunities for success come from improving the quality of viral ads or targeting a new audience. Building a store and getting customers To create ads, you can use footage from the internet and edit it yourself or use third-party companies like Bands Off Ads or Viral Ecom Ads. Launching a product successfully involves creating 3-5 video ads and setting up a campaign with ad groups targeting the United States and Canada. Using TikTok's ACO feature, you can test the videos against each other to determine the best-performing one. If you start getting sales, you can refine and scale your ads. If not, analyze your ads to identify areas for improvement. Common reasons for failure include poor product selection, low-quality ads, or an untrustworthy website. For order fulfillment, two recommended tools are De-essers and Hyper Skew, which allow you to fulfill orders from AliExpress.
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Easiest Way To Start Dropshipping In 2023 - YouTube