Advertisers are LOSING CUSTOMERS with THIS Mistake
Last updated: Jul 30, 2023
The video is about the mistake that many Facebook advertisers make by excluding their previous customers from their ad targeting, and why this is a flawed thinking that can result in losing customers.
This video by Ben Heath was published on Jul 25, 2023. Video length: 09:40.
This YouTube video discusses a common mistake made by Facebook advertisers.
The mistake involves excluding previous customers from targeted ads, with the assumption that they already know about the product or service and advertising to them would be a waste of money. The video argues that this thinking is flawed because customers are not constantly thinking about the business and need to be reminded of their positive experience in order to make repeat purchases.
The video suggests that instead of excluding previous customers, advertisers should specifically target them to encourage repeat purchases.
Excluding previous customers from ad targeting is a mistake made by many advertisers.
Existing customers are not constantly thinking about the advertiser's business or products.
Reminding previous customers of their positive experience leads to repeat purchases.
Even with one product or service, excluding previous customers is not recommended.
Excluding previous customers can result in missed opportunities for additional sales.