How To Make Money with Facebook Ads (From Scratch!)

This video is about how to make money with Facebook ads by starting a service-based business in a niche market, such as plastering, and running a leads campaign targeting local customers.

This video by Ben Heath was published on Apr 18, 2023.
Video length: 10:14.

The video is about how to make money with Facebook ads from scratch.

The speaker discusses what he would do if he had to start over without using his personal brand or industry contacts. He suggests picking a niche with specific criteria, such as a service business that can only be delivered locally, has a high average customer value, standardized service, and lots of demand. He then explains the steps to take, including finding the best reviewed businesses in the niche, running a leads campaign on Facebook and Instagram, and including guarantees and scarcity in the ads.

The speaker provides examples and emphasizes the importance of targeting the local area and offering a free quote.

• The video is about making money with Facebook ads by starting a service-based business in a niche market.
• The niche should be a service-based business that can only be delivered locally.
• Research and find the best-reviewed plasterers in your local area.
• Create a leads campaign on Facebook and Instagram for plastering services.
• Create a lead generation campaign using instant forms.
• Call the leads generated by your Facebook and Instagram ad campaign.
• Contact a plastering company and explain the situation to them.

How To Make Money with Facebook Ads (From Scratch!) - YouTube

Section 1: Introduction

• The video is about making money with Facebook ads by starting a service-based business in a niche market.
• The example used in the video is plastering.
• The goal is to run a leads campaign targeting local customers.
• The speaker guarantees that this method will be more profitable than dropshipping or trading cryptocurrencies.
• The speaker will provide step-by-step instructions on how to make money with Facebook and Instagram advertising.

Section 2: Choosing a Niche

• The niche should be a service-based business that can only be delivered locally.
• The average customer value should be high.
• The service should be standardized.
• There should be a lot of demand for the service.
• Examples of suitable niches include plasterers, carpet fitters, and tilers.

Section 3: Finding the Best Plasterers

• Research and find the best-reviewed plasterers in your local area.
• Contact them to see if they have capacity to take on more work.
• Ask them how much work they can handle.
• Keep contacting plasterers until you find one with available capacity.
• This information will be important for the next step.

How To Make Money with Facebook Ads (From Scratch!) - YouTube

Section 4: Running a Leads Campaign

• Create a leads campaign on Facebook and Instagram for plastering services.
• Include before and after images, ad copy highlighting cleanliness, competitive pricing, and timely completion.
• Target everyone over 30 in your local area and offer a free quote.
• Offer a guarantee that is important to the customer, such as finishing the work on time.
• Include scarcity and urgency in your ads to encourage action.
• Use Instant forms for the leads campaign.

Step 1: Create a Facebook and Instagram ad campaign

• Create a lead generation campaign using instant forms.
• Use the lead generation campaign to collect contact information from potential customers.
• No need to create a website for this method.
• Watch a detailed tutorial on creating lead campaigns in the video description.
• Access over 400 Facebook ads related tutorial videos on the YouTube channel for more information.

Step 2: Generate leads and follow up

• Call the leads generated by your Facebook and Instagram ad campaign.
• Book in a free quote with the leads.
• Call the leads multiple times if they don't pick up the phone initially.
• Consider hiring someone to do the lead follow-up for you.
• Keep calling leads twice a day for a week to increase contact rate and book more free quotes.

Step 3: Contact a service provider

• Contact a plastering company and explain the situation to them.
• Ask the plastering company to provide a free quote.
• Make sure the quote is sent to you, not directly to the client.
• Plasterers are used to being subcontracted and understand the process.
• Ensure the plasterer sends the quote to you to maintain control of the pricing.

Step 4: Markup and send the quote to the client

• Add a 50% markup to the quote received from the plasterer.
• Send the quote with the markup to the client.
• Keep the difference between the quote and the amount charged to the client.
• Not every client will say yes, but enough will to make a profit.
• Consider charging more than a 50% markup depending on the variation in prices between different plasterers.

Watch the video on YouTube:
How To Make Money with Facebook Ads (From Scratch!) - YouTube