This video is about a new way to scale Facebook ads that is different from the traditional method of duplicating campaigns, which can lead to auction overlap and underperformance, and instead suggests using automated rules to scale campaigns in small increments based on certain criteria.
This video by Ben Heath was published on May 9, 2023. Video length: 12:13.
In this YouTube video titled "I Found An EASIER Way To Scale Facebook Ads," the speaker discusses the common mistakes advertisers make when scaling their Facebook ads and introduces a new method to improve performance.
The traditional method of duplicating successful campaigns and running them alongside each other leads to auction overlap and underperformance. The speaker recommends against this approach and instead suggests using a scaling technique in small increments using automated rules. They demonstrate how to set up an automated rule to increase the daily budget by 3% and emphasize the importance of setting a maximum daily budget cap.
The video also mentions the speaker's company's Facebook and Instagram advertising services.
Advertisers often duplicate successful campaigns to scale, leading to auction overlap and underperformance.
The inspect tool for identifying auction overlap has been retired.
Scaling in seven-day increments or using automated rules can help campaigns scale effectively.
Using daily budgets and setting a maximum daily budget cap is recommended for controlling spending.
Setting up automated rules for scaling involves creating a custom rule in Ads Manager and selecting the campaigns to apply it to.
Consider using done-for-you advertising services for better campaign management and optimization.
Setting a maximum daily budget cap and using cost per result as a metric are important for controlling spending and scaling effectively.