This video is about the new way to run Facebook ad campaigns in 2023, specifically focusing on the introduction of tailored campaigns and how they differ from traditional manual campaigns.
This video by Ben Heath was published on Jul 13, 2023. Video length: 08:02.
The video discusses the new way to run Facebook ad campaigns in 2023, which is called a tailored campaign.
The speaker walks through the process of creating a tailored campaign and explains the differences between a tailored campaign and a traditional Facebook ad campaign. They highlight that tailored campaigns are currently available for leads, sales, and some engagement campaigns. The video also compares the benefits of using a tailored campaign, such as streamlined setup and built-in best practices, to a manual campaign. The speaker demonstrates the stages and options involved in creating a tailored campaign, including specialized categories, audience targeting, budgeting, and ad setup.
They emphasize that the ad section of a tailored campaign is similar to a manual campaign, but there are some missing features.
Facebook has introduced a new way to run ad campaigns called tailored campaigns.
Tailored campaigns are recommended by Facebook as they are streamlined and preset with best practices.
When creating a tailored campaign, there are only two stages: campaign and ad.
Tailored campaigns have preset settings and fewer steps compared to manual campaigns.
Both tailored and manual campaigns allow for choosing images, videos, primary text, headlines, descriptions, etc.