This video is about the new features released by Facebook and Instagram that make it easier to generate leads and improve lead quality through their advertising campaigns.
This video by Ben Heath was published on Jun 20, 2023. Video length: 14:06.
The video is about the new features released by Facebook and Instagram that can help generate more leads and improve the quality of leads.
The speaker demonstrates how to create a leads campaign using the new features, specifically focusing on the lead form section. The new features include Rich creative, which allows for more information to be provided in the lead form, and the benefits section, where unique benefits of the product or service can be highlighted. The speaker also mentions the "build your story" section, which is only available with the Rich creative option and allows for further explanation of how the product or service works.
Overall, the video aims to show how these new features can make lead generation on Facebook and Instagram easier and more effective.
Facebook and Instagram have released new features to help generate more leads.
These features improve lead quality and make lead generation easier.
The video will explain what these new features are and how to use them.
The video will also provide a step-by-step guide on setting up lead campaigns.
The changes made to lead forms affect the in-app lead form within Facebook and Instagram.
Rich creative has been added as a form type option.
Rich creative allows for more information to be provided in the form to help convert leads.