This video is about how to create an irresistible offer for your agency in order to attract more clients and increase revenue, using examples from companies like Domino's Pizza and FedEx.
This video by
Jordan Platten Extra was published on Dec 15, 2022. Video length: 16:22.
The video is about creating irresistible offers for agency owners to attract more clients in 2023.
The speaker emphasizes the importance of having a valuable offer and increasing the agency's revenue through experience. They discuss the relationship between the agency's revenue and the value of the offer, using a growth curve as an example. The speaker also provides examples of successful offers from companies like Domino's Pizza and FedEx. They emphasize the importance of delivering on the promises made in the offer and providing exceptional service.
The video aims to provide actionable advice and a framework for creating a unique and compelling offer for agency owners.
The value of your offer affects the growth curve of your agency's revenue.
Increasing your experience increases the value of your offer.
A good offer with bad service delivery is detrimental to your agency.
Domino's Pizza and FedEx offers separated the companies from their competition.
Your offer should address the pain points of your potential clients.
Ask yourself: What is my niche? Who am I trying to solve problems for?
A simple offer statement is crucial for effective outreach.
As you gain more experience, you can quantify results and specify a time frame in your offer statement.
Guarantees or risk reversals can make your offer a no-brainer for potential clients.
Best SMMA Offers to Get 10X More Clients in 2023 - YouTube Section 1: The Relationship Between Revenue and Offer Value The value of your offer affects the growth curve of your agency's revenue. A higher value offer leads to a steeper growth curve in revenue. Increasing your experience increases the value of your offer. Experience is the most valuable asset for a new agency. Focus on gaining experience and generating good results to increase the value of your offer. Section 2: The Importance of Service Delivery A good offer with bad service delivery is detrimental to your agency. Overpromising and underdelivering damages your reputation. Service delivery is the foundation of a solid agency. Create an offer that you can actually deliver on. Do not be a "cancerous" agency that overpromises and underdelivers. Section 3: Examples of Irresistible Offers Domino's Pizza offer: 30 minutes delivery guaranteed or the pizza is free. FedEx offer: Guaranteed overnight delivery or your money back. These offers separated the companies from their competition. They put their money where their mouth is by guaranteeing the desired result. Your offer should focus on the result and how the client will feel when working with you. Best SMMA Offers to Get 10X More Clients in 2023 - YouTube Section 4: Crafting Your Irresistible Offer Your offer should address the pain points of your potential clients. Focus on the result and the emotions your clients will experience. Keep your offer simple and easy to understand. Make sure your offer is unique and separates you from the competition. Put your money where your mouth is by guaranteeing the promised result. Building an Offer Ask yourself: What is my niche? Who am I trying to solve problems for? Identify the pain point you are looking to solve for your target audience. Ensure that your offer feeds into one of the big three: health, wealth, or relationships. Example: Niche is CrossFit Gyms, pain point is getting more sign-ups, and the offer feeds into health and relationships. The Basics of an Offer Statement A simple offer statement for CrossFit Gyms could be: "We help CrossFit Gyms get more sign-ups using Facebook ads." Having a basic offer statement is crucial for effective outreach. Some niches may find naming the service a turn-off, so it's important to test different iterations. Offer statements should strike enough interest to secure a meeting with potential clients. Evolution of the offer statement can include quantifying results and adding unique selling propositions. Evolution of an Offer As you gain more experience, you can quantify results and specify a time frame in your offer statement. Example: "We help CrossFit Gyms get 20 new customers in 30 days." Adding a unique selling proposition (USP) can further differentiate your offer from other agencies. Example: "We help CrossFit Gyms get 20 new customers in 30 days without doing free trials." Continuously evolve your offer to make it more compelling and tailored to your niche. The Power of Guarantees Guarantees or risk reversals can make your offer a no-brainer for potential clients. Offering something with absolutely no risk to the client increases the appeal of your offer. Examples of guarantees: money-back guarantee, results guarantee, satisfaction guarantee. Guarantees can be a game-changer in making your offer irresistible. Consider implementing guarantees to stand out from other agencies and attract more clients. Creating an Irresistible Offer Offer to work for free until you deliver results. Offer a refund to the customer if you don't deliver on your guarantee. Offer a pay-on-results basis where the customer only pays when you deliver the result. Having a guarantee and risk reversal separates you from other agencies. Having a guarantee shows confidence in your ability to deliver results. The Ultimate Offer Framework Create a unique offer for your niche with a specific result and time frame. Include a guarantee and risk reversal in your offer. Develop a unique selling proposition (USP) that sets you apart from competitors. Consider what others in your industry are doing and find a unique approach. An exceptional offer separates top agencies from average ones. The Importance of Qualification Not every potential client will be suitable for your offer. Create a qualification process to determine if a client meets your criteria. Qualification criteria can include factors like location, target audience, and revenue level. Use a discovery call to determine if a potential client qualifies for your offer. Ensure your offer is realistic and can be delivered to specific people. The Power of Delivery and Case Studies Deliver on your offer to build trust and credibility. Use specific case studies to showcase the results you've achieved for clients. Show how you can replicate those results for potential clients. Using case studies eliminates doubt and insecurity for potential clients. Don't neglect the importance of delivering on your promises. Creating an Irresistible Offer for Your Agency Before signing up potential clients, have a counseling session to help them recover from past negative experiences with other agencies. Follow the evolution of your offer and take baby steps, delivering results in your niche before offering specific results within a specific time frame. Do not offer certain financial results in a certain time frame until you have the confidence and experience to add value to your offer. An agency that has integrity in sales delivery from day one will last for a long time. Focus on delivering results to generate revenue and build a reputation for exceptional client results. An offer is just words without delivering on promises.
Watch the video on YouTube:
Best SMMA Offers to Get 10X More Clients in 2023 - YouTube