This video is about Charlie Morgan, a successful social media marketer, sharing his story of how he started his agency and scaled it up to making his first $10,000 per month.
This video by
Jordan Platten Extra was published on Feb 25, 2023. Video length: 27:05.
This video is an interview with Charlie Morgan, a successful entrepreneur in the social media marketing space.
The interviewer, Jordan, introduces Charlie as someone who has built a successful agency and shares valuable insights. Charlie shares his backstory, explaining how he started his agency and scaled it up to his first $10,000 month. He talks about his drive to create something bigger than himself and his fear of a traditional nine-to-five job. Charlie discusses his experiences in university, dropping out, and doing an apprenticeship, all while building his agency on the side.
He shares that he went from zero to $10,000 a month in just six months.
Charlie runs Imperium Acquisition, a company that helps people with client acquisition.
He dropped out of university and started approaching local businesses for social media marketing clients.
Charlie did an apprenticeship in sales and marketing and built agency clients in the gym niche.
He went from zero to $10,000 per month in six months.
Charlie learned how not to teach business in university and gained a competitive advantage with a strong work ethic.
He felt isolated in university and had a sense of grandeur and narcissism.
Charlie started his agency with no experience and learned through trial and error and watching YouTube videos.
He scaled the agency by charging for services, investing in courses and mentors, and outsourcing tasks.
Charlie believes that grandiosity and narcissism can be potential in disguise, but warns against letting them go to your head.
How Charlie Morgan Made His First $10,000 With SMMA - YouTube Charlie's Backstory and Agency Creation Charlie runs a company called Imperium Acquisition that helps people systemize client acquisition. He had a desire to create something bigger than himself and didn't want a traditional nine-to-five job. Charlie initially studied psychology in university but switched to entrepreneurship and enterprise. He realized the importance of sales after reading Alan Sugar's autobiography and decided to learn sales. When he asked his tutor about learning sales, he was told that it wasn't taught because the lecturers didn't have their own businesses. Charlie dropped out of university and started approaching local businesses to sign them up as social media marketing clients. Scaling Up to the First $10,000 Month Charlie did an apprenticeship in sales and marketing, where he learned a lot. During the apprenticeship, he also built agency clients in the gym niche. At the time, it was relatively easy to get clients in the gym niche, and Charlie went from zero to $10,000 per month in six months. He had a period of working in customer care for Clark shoes, which motivated him to pursue his agency even more. Charlie's journey involved dropping out of university, doing an apprenticeship, and working various retail jobs. Lessons from University Learned how not to teach business. Realized it's not difficult to gain a competitive advantage with a work ethic. People around him in university were lazy. Learned more from books than lectures. Always had a sense of narcissism and grandiosity. How Charlie Morgan Made His First $10,000 With SMMA - YouTube Feeling Isolated in University Recorded and transcribed lectures to learn more. Partied during freshers week but then isolated himself and read. Had a sense of grandeur and felt isolated from others. Asked questions for selfish reasons to learn more. Had a sense of inherent narcissism and grandiosity. Starting an Agency Started agency after realizing he didn't want a traditional job. Started with no experience or knowledge of social media marketing. Learned through trial and error and watching YouTube videos. Started by offering free services to gain experience and testimonials. Used Facebook groups and LinkedIn to find clients. Scaling the Agency Started charging for services and increased prices as he gained more experience. Invested in courses and mentors to improve his skills. Focused on building relationships with clients and providing value. Used referrals and word-of-mouth to get new clients. Started outsourcing tasks to freelancers to handle the workload. Charlie's Grandiosity and Potential Charlie believes that grandiosity and narcissism can be potential in disguise. He thinks that these traits are a deep part of him that pushes him to do more and be better. However, he warns that it's important to not let these traits go to your head and start thinking you're better than others. Charlie acknowledges that his grandiosity may come from a deep-rooted place of insecurity. He recognizes that these traits can manifest negativity and prevent some people from even getting started. The Initial Stages of Making $10,000 Charlie believes that grandiosity, when balanced with humility, can be a driving force for success. He describes going into a "darkness" or "monk mode" where he would inflict pain on himself through work to achieve his goals. Charlie spent 6 to 18 months doing what was most painful every single day, knowing that it would pay off in the end. During the initial stages, he would approach businesses with a piece of paper and offer his social media marketing services. Charlie also had a nine-to-five job at a local marketing agency where he would make cold calls to businesses. Charlie's Daily Routine Charlie's routine involved waking up at 5:30 am and going to the gym before starting work. He would arrive at the office around 8:30 am and make cold calls to gyms in the UK and Australia. Charlie would spend the morning making cold calls and then continue cold calling for his job at the marketing agency until 1 pm. He would try to make around 30 cold calls in the morning and focus on frequency rather than efficiency. Charlie found cold calling for his own business more challenging because rejection felt personal, so he created an alias to separate himself from the rejection. Charlie's Persistence and Growth Charlie admits that he wasn't initially good at cold calling, but he became better with practice. He emphasizes the importance of persistence and discipline in achieving success. Charlie's hard work and dedication eventually paid off, allowing him to scale his agency and make his first $10,000 per month. He credits his boss at the marketing agency for mentoring him and changing his life. Charlie's journey from the initial stages to reaching his financial goal involved a combination of hard work, learning from mistakes, and staying focused on his goals. Charlie's Daily Routine Charlie would make cold calls from 9 a.m. to 12 p.m. During lunch break from 1 to 2 p.m., he would eat quickly and make more cold calls. From 2 p.m. to 4:30 p.m., he would continue making calls or take sales calls. He used his on-the-job training hour to do consulting accelerated by Sam Evans. After work, he would make more cold calls from 6 p.m. to 8 p.m. The Importance of Cold Calling Cold calling builds resilience, grit, and personal growth. It helps develop foundational skills and mindset. It prepares you for human interaction and builds confidence. It is essential for overcoming fear and hiding behind emails and DMs. Charlie made around 400 cold calls a day and became numb to rejection. Charlie's Journey and Mindset Charlie initially struggled with cold calling and stumbled with his words. He had no script and would simply ask if they wanted to do Facebook ads. He eventually signed his first client named Ian. Charlie's mindset shifted after doing Consulting Accelerator. Meetings and service delivery became easier over time. Scaling the Business Charlie no longer runs the gym agency and now focuses on coaching agency owners. He has transitioned into being an agency that goes to him. There is a significant gap between making his first $10,000 and his current success. Charlie has grown and evolved his business over time. He has expanded his services and shifted his focus. Attention to Detail and Systemization Charlie Morgan has a high level of attention to detail and focuses on systemization and processes. He developed this skill through Consulting Accelerator and it is a key factor in his success. Charlie admits that his obsession with perfectionism can be a weakness, as he struggles to release imperfect products. He is more detail-oriented in his product development, but less so in his YouTube videos. His business partner, Beau, balances him out by providing a broader perspective and creative vision. Building and Optimizing Products Charlie spent nine months building his new product, striving for perfection. He acknowledges that this level of detail is a luxury and not practical for everyone. There is a difference between systemization and optimization. The first version of a product is rarely optimal because it lacks the benefit of hindsight and testing. Charlie's current product is the second or third iteration, based on feedback and testing. The Trap of Hiring Great People Charlie initially fell into the trap of believing that hiring great people was the key to building a great company. He realized that to attract great people, he needed to first build a great company. It is important to focus on personal growth and improvement before expecting others to join and contribute. Many people lose sight of this and struggle to differentiate between actions that make sense at their level and actions that make sense at a higher level. Starting off, it is important to not obsess over details and to seek advice from those who are already successful. Charlie Morgan's Advice for Starting an Agency When starting an agency, it's important to follow the footsteps of people who are just a few steps ahead of you. Don't just seek advice from millionaires, as they may be detached from the early stages of starting an agency. Charlie Morgan's channel provides useful information for new agency owners. In the beginning, focus on volume of outreach, particularly through cold calling, to build communication and persuasive skills. Don't rush to systemize your agency before you have a proven process that works. Be cautious about hiring a sales representative before you have a consistent number of meetings booked.
Watch the video on YouTube:
How Charlie Morgan Made His First $10,000 With SMMA - YouTube