How To Start a $35,000/pm SMMA Without Doing Outreach

This video is about an interview with Jared Tangier, owner of Elevated Audience, who has built a successful white label agency without doing any outreach, making over $35,000 per month.

This video by Jordan Platten Extra was published on Nov 27, 2022.
Video length: 44:30.

This video is an interview with Jared Tangier, the owner of Elevated Audience, a white label agency.

He shares his strategy for making over $35,000 per month without doing any outreach. Jared discusses how he started his agency after working as the Director of a large event production company and how he brought skills such as team management and meeting deadlines to his new business. He also talks about the importance of building backlinks in SEO and the value he found in the Affluent Academy program.

The video highlights the success Jared has achieved through white labeling and his focus on making clients love his services.

• Jared Tangier makes over $35,000 per month with his white label agency.
• Building backlinks is crucial for SEO and can make a big difference in rankings.
• Jared spent a decade as the Director of a large event production company.
• Lessons from Jared's previous job include managing teams, meeting deadlines, and managing client expectations.
• Jared decided to avoid outreach due to lack of self-confidence in SEO and the complexity of the field.
• He established relationships with agencies by providing a service they can sell and networking through personal connections and online communities.
• Investing time in conversations can lead to referrals or future opportunities.
• Case studies are undervalued but extremely important for attracting potential clients and validating expertise.
• White labeling has pros and cons, including not needing to spend time acquiring new customers but lacking control over the client relationship.
• White labeling is beneficial when starting a business without brand recognition and can be used to showcase expertise through case studies.

How To Start a $35,000/pm SMMA Without Doing Outreach - YouTube

Introduction

• Jared Tangier is the owner of Elevated Audience and makes over $35,000 per month.
• He has built a successful white label agency without doing any outreach.

Jared's Strategy

• Make your clients love you and they'll never leave you.
• Jared is currently making about $40,000 a month in his business.
• Backlinks are crucial for SEO and can make a big difference in rankings.
• Jared emphasizes the importance of building backlinks in SEO.
• He compares not building backlinks to not turning on a remarketing campaign in Facebook ads.

Jared's Background

• Jared spent a decade as the Director of a large event production company.
• He managed fashion shows, weddings, and other events with budgets of $200,000 to $400,000.
• When the pandemic hit, Jared started building websites and offering digital services.
• He found a major market for helping people advertise on social media.
• Jared consumed Jordan's content on YouTube and joined the Affluent Academy.

How To Start a $35,000/pm SMMA Without Doing Outreach - YouTube

Lessons from Jared's Previous Job

• Jared learned the importance of managing teams and staying organized.
• He believes in putting people in a place to succeed and letting them focus on their strengths.
• Meeting deadlines and managing client expectations are crucial skills Jared brought from his previous job.
• He emphasizes the importance of diligence and meeting deadlines in the event industry.
• Jared believes that managing client expectations has contributed to the success of his agency.

Reason for not doing outreach

• Decided to avoid outreach due to lack of self-confidence in SEO and the complexity of the field.
• Believed that delivering great service without client interaction would lead to success.
• Found agencies on Upwork looking for SEO assistance and offered project-based services.
• First white label client relationship fell through, but followed up after 90 days and renegotiated a deal.
• Now manages 11 SEO clients and is their web developer as well.

Establishing relationships with agencies

• Approached white label businesses by providing a service they can sell and make more money from.
• Works with multiple agencies at different capacities.
• Networked and built relationships through personal connections and online communities.
• Had 25 white label phone calls in the last six months, resulting in three accounts.
• Believes it's important to be willing to hear "no" and spend time on conversations that may not lead to immediate results.

Benefits of investing time in conversations

• Not a waste of time, as even unsuccessful conversations can lead to referrals or future opportunities.
• Return on investment can be significant if a few successful relationships are established.
• Sales is a numbers game, and it's important to have multiple conversations to increase chances of success.
• Building relationships and understanding clients' backgrounds is more important than pitching services.

Importance of Case Studies

• Having direct clients before offering white label services.
• Understanding the sales dynamic in B2B conversations.
• Investing in self-education and having knowledge of the service.
• Case studies are undervalued but extremely important.
• Case studies can attract potential clients and validate your expertise.

Pros and Cons of White Labeling

• Pros: No need to spend time selling and acquiring new customers.
• Clients are handed to you, saving time and effort.
• Cons: You don't own the client and they can be taken away from you.
• Lack of control over the growth and future of the client relationship.
• Potential for infinite upside if partnered with the right agency.

White Labeling vs. Building a Brand

• White labeling is beneficial when starting a business without brand recognition.
• Convincing agency owners that you have more expertise in a specific service.
• Utilizing case studies to showcase your skills and attract clients.
• White label clients can transparently use your services as their own.
• Opportunity to grow and use successful partnerships as case studies.

Building a White Label Agency

• Client's brand name is displayed on every website.
• Transparency is important in the relationship with clients.
• Permission should be asked before using a client as a case study.
• The work and results generated belong to the client.
• Being diligent and respectful of the client's brand is crucial.

Mistakes in White Labeling

• Don't jeopardize your service offering for money.
• Some clients may not believe in the value of certain services.
• Foundational SEO requires quality content, internal links, and off-page SEO.
• Learning curve in determining the right packages and pricing.
• Don't let another agency dictate what is best for your service.

Negotiating Rates and Partnerships

• At first, rates may be negotiated based on what the agency can afford.
• Experience is important, but don't jeopardize your service offering.
• Having systems in place allows for wholesale and retail rates.
• Recommend setting wholesale rates and retail rates for transparency.
• 20% commission is a fair rate for white labeling services.

Building a network of agency owners

• Use platforms like Upwork to find agency owners looking for partnerships.
• Look for job postings that indicate a growing agency in need of specific services.
• Utilize the power of Upwork to generate income as a freelancer.
• Upwork is a great option for introverted individuals who may not feel comfortable with direct client communication.
• Join Facebook communities related to your industry and actively contribute to build relationships.

Standing out on Upwork

• Competition on Upwork can be high, especially for agencies offering cheap services.
• Stand out by targeting prospects who are not searching for services in third-world countries.
• Use filters on Upwork to find prospects specifically in your country.

Hiring in the Philippines

• The Philippines can be a great place to hire for certain positions, such as graphic designers, developers, and copywriters.
• Consider hiring a project manager domestically for better communication and coordination.

Utilizing Upwork as a search engine

• Understand that Upwork functions as a search engine for finding freelancers and agency partnerships.
• Use filters on Upwork to sort and find the right opportunities for your business.
• Filter for prospects specifically looking for services in your country.

Section 1: Stand out in job proposals

• Look for job postings in first world countries with less competition.
• Record a loom video introducing yourself to stand out.
• Pay close attention to the job posting and include specific words in your proposal.
• Many people copy and paste their cover letters, so being unique will make you stand out.

Section 2: Personalize your outreach

• If possible, address the person by their name in your outreach.
• Reference something specific about the person or their business in your outreach.
• Consider paying more for domestic hires to show your commitment to quality.
• Building solid relationships is easier when meeting face to face at events.
• Networking events can lead to great partnerships and clients.

Section 3: Attend industry-specific events

• Look for events in your niche to attend.
• Events in your niche attract potential clients and other agencies.
• Building relationships with other agencies can lead to white label partnerships.
• Approach other agencies and offer to be their white label partner.
• Being a white label partner can help agencies scale without compromising quality.

Section 4: Focus on delivering exceptional service

• Continuously deliver exceptional service and great results as you grow.
• Quality is a top priority for agencies, so focus on maintaining it.
• Being a reliable white label partner can alleviate agencies' concerns about resources.
• Approach agencies that are receiving more leads than they can handle.
• Offering a white label partnership can be a quick path to scale for agencies.

Financial goals and strategies

• Jared's goal for this year was to hit $250,000, but he will likely reach $400,000.
• He plans to ask his existing clients for referrals to generate leads.
• Jared partnered with a company in Houston to send customized succulent gifts with his logo and a handwritten note to clients, asking for referrals.
• He also includes three business cards and a QR code on the back of his card for a free website performance report tool.
• Jared waits about six months into a relationship before sending out the referral request package.

Expanding through white label partnerships

• Jared plans to find more white label partners to scale his business.
• He mentions that signing a white label deal could be worth six figures in six months.
• He enjoys building relationships with clients but acknowledges that scaling through white label partnerships is a faster process.

Contacting Jared for white label opportunities

• Interested agencies can reach out to Jared through the contact form on elevatedaudience.com.
• Jared personally handles all communication and hasn't scaled to have someone manage it yet.
• Agencies can message him or schedule a call through the website.

Advice for starting an agency

• Jared advises picking a core service offering and sticking to it, rather than trying to offer everything.
• He emphasizes the importance of becoming a master in one area instead of being mediocre in many.
• Jared suggests hiring strategic partners or white label services to offer additional services without the need for extensive training or expertise.

Offering Complementary Services

• It's important to offer services that complement each other, such as website design and SEO.
• Offering PPC can be a good option for businesses that can't afford to invest in SEO right away.
• Some people believe in specializing in one service, but it's important to offer complementary services that don't require a large infrastructure.

Avoiding Overcommitment

• Many agencies make the mistake of saying yes to every client request without considering their capacity to fulfill those services.
• Overcommitting to too many services can lead to stress and a lack of focus.
• It's important to know how to fulfill the services you offer and not scramble to learn them on the go.

Focusing on Specific KPIs

• Offering too many services can lead to tracking multiple metrics and potentially disappointing clients in certain areas.
• Specializing in a specific service, such as Facebook ads, allows for a more focused approach and better results.
• White labeling or referring clients to trusted agencies for other services can help maintain a clear focus.

Referral Partnerships

• Establishing referral partnerships with other agencies can be beneficial for both parties.
• There should be a partnership agreement in place, including a non-compete clause, to protect each agency's interests.
• Referral partnerships allow for a seamless client experience and avoid the need to discuss services that are not directly provided.

Section 1: Offering Complementary Services

• Offering complementary services reduces unnecessary stress and mental compartmentalizing.
• Website design and SEO are complementary services that make sense together.
• PPC is like paid SEO and can help boost rankings.
• Facebook ads and TikTok ads are not necessarily complementary due to their different marketing typologies and demographics.

Section 2: Social Media and Getting Comfortable

• Being on TikTok may not be necessary if it doesn't align with your target audience.
• Don't have the TikTok app on your phone if you offer TikTok ads as a service.
• Jared Tangier can be found on Instagram at @JaredTangier and @elevator.audience.
• Jared plans to get better at posting on Instagram about his journey.
• Creating reels on Instagram can be awkward and uncomfortable, but it's important to get comfortable with the uncomfortable.
• There are many different channels available to grow your business, so focus on one that aligns with your strengths and preferences.

Watch the video on YouTube:
How To Start a $35,000/pm SMMA Without Doing Outreach - YouTube