This video is an interview with Harry, a member of an Academy, who shares his experience of signing 12 new clients for his agency through cold calling.
Harry explains that he initially worked as an account manager for dpd and had a reselling business on the side. He came across the YouTube channel of the interviewer and started learning about ads and marketing. He eventually joined a course on affluent and used his skills to run ads for his own business. Harry then leveraged his network and started helping others with their e-commerce sites, achieving great results.
He later switched to lead generation and focused on aesthetics clinics, which led to further success.
Harry used to work as an account manager for dpd.
He started a reselling business for designer clothes.
He came across the YouTube channel and bought the course to learn ads for his own business.
He made 14k in a month through reselling and running ads.
He realized he couldn't sell other brands without permission and decided to leverage his skills for his own company.
Harry started doing Ecom for a while but got complacent and his results dipped.
After the iOS 14 update, he found it hard to jump back on.
In 2022, he switched to lead generation and started doing ads for his sister's aesthetics clinic.
In the first month, he booked in 3.5k worth of clients for her.
Harry signed 12 new clients for his agency through cold calling.
He used a script and made around 100 calls per day.
He focused on building relationships and providing value to potential clients.
He offered a free audit to generate interest and showcase his expertise.
He closed deals by demonstrating the potential return on investment for clients.
Harry learned the importance of consistency and staying focused on outreach.
He plans to continue growing his agency and expanding his client base.
He wants to improve his sales skills and learn more about scaling his agency.
He is grateful for the support and resources provided by the Academy.
He encourages others to take action and believe in their abilities to succeed.
Harry used to love designer clothes and realized the value of selling them.
He found a company that allowed him to list his new stuff and make a business from it.
He started his agency by creating a page and building from there.
Harry started off with e-commerce clients but transitioned to lead generation.
Lead generation is more powerful and allows for more control.
Getting clients in e-commerce was harder due to competition.
Getting clients was difficult because Harry didn't have enough to show his results.
It was harder to get results with e-commerce compared to lead generation.
Bringing someone into a system and having an appointment setter was more effective.
Harry initially thought cold calling was pointless but realized its power.
He started cold calling local businesses, especially aesthetic clinics.
Cold calling was where he signed 99% of his clients.
Harry initially used scripts he found online, but realized they were too generic.
He now starts the call by addressing the person by name to make them feel more comfortable.
He avoids mentioning ads or marketing right away and instead focuses on the potential client's pain points.
He asks if they are currently taking on new clients and if they can handle more clients.
If they push back or have objections, he asks about their plans for growth or expansion.
Harry emphasizes the importance of following up with potential clients.
He keeps a follow-up list and contacts them again when the timing is right.
Many people appreciate the follow-up because they often don't hear back from other callers.
Consistency and keeping your word are key in building trust and credibility.
Following up shows that you are serious and committed to helping them.
Harry uses the question "Can you handle it?" to play on the potential client's ego.
By asking if they can handle more clients, it triggers their desire to prove themselves.
If they say no, Harry explores their plans for growth and offers solutions to their objections.
Pushing back and addressing objections can lead to more meaningful conversations and opportunities.
Controlling the frame of the call and speaking with authority can lead to more successful outcomes.
Harry was doing around 50-60 cold calls per day before going on holiday.
Consistency and volume are important in cold calling to increase the chances of success.
Being consistent with daily cold calling helps build momentum and improves skills over time.
Even a few meetings from a large number of calls can lead to significant results.
Harry's success with cold calling is a result of his dedication and persistence.