Should You Offer Free Trials for SMMA Clients in 2023?

The video is about whether or not to offer free trials for SMMA (Social Media Marketing Agency) clients in 2023, with the speaker arguing that offering free trials is important for new agency owners to gain trust, experience, and case studies that can be leveraged to sign up more clients in the future.

This video by Jordan Platten Extra was published on Mar 24, 2023.
Video length: 13:25.

The video discusses whether or not to offer free trials for social media marketing agency (SMMA) clients in 2023.

The speaker believes that offering free trials is important for new agency owners to gain trust and showcase their abilities. They explain that while many successful agency owners share their high-paying clients online, new agency owners face more skepticism and need to work harder to gain trust. The speaker provides a structure for offering and pre-framing free trials and emphasizes the importance of gaining experience and case studies over immediate monetary gain.

They share a personal story about how offering a free opportunity led to a successful partnership.

• Offering free trials is important for new agency owners to gain trust, experience, and case studies.
• Free trials can lead to future client sign-ups and referrals.
• New agency owners face a higher level of skepticism from potential clients.
• Building trust and proving capabilities are the biggest challenges for new agency owners.
• Free trials provide an opportunity to gain experience and confidence in delivering services.
• Offering free trials helps new agency owners prioritize experience and case studies over immediate monetary gains.
• The speaker shares a personal story of how offering a free trial led to a successful partnership.

Should You Offer Free Trials for SMMA Clients in 2023? - YouTube

Section 1: Importance of offering free trials for new agency owners

• Offering free trials is important for new agency owners to gain trust, experience, and case studies.
• It helps new agency owners establish themselves in the industry and build credibility.
• Free trials can lead to future client sign-ups and referrals.
• It allows new agency owners to showcase their skills and expertise.
• Offering free trials can help overcome skepticism and gain the trust of potential clients.

Section 2: Challenges faced by new agency owners

• New agency owners face a higher level of skepticism from potential clients.
• There is a misconception that money is the most important thing when starting an agency.
• Building trust and proving capabilities are the biggest challenges for new agency owners.
• Compared to the past, the industry is more competitive and clients are more aware of marketing services.
• New agency owners need to work harder to gain trust and stand out in the market.

Section 3: Benefits of offering free trials

• Free trials provide an opportunity to gain experience and confidence in delivering services.
• They allow new agency owners to create solid case studies that can be leveraged to attract more clients.
• Offering free trials helps new agency owners prioritize experience and case studies over immediate monetary gains.
• It gives new agency owners the chance to showcase their abilities and build a portfolio of successful projects.
• Free trials can lead to long-term client relationships and recurring revenue.

Should You Offer Free Trials for SMMA Clients in 2023? - YouTube

Section 4: Example of the importance of free trials

• The speaker shares a personal story of how offering a free trial led to a successful partnership.
• A potential business partner reached out and offered to provide a service for free.
• The speaker trusted the offer and it resulted in a fruitful collaboration.
• This example highlights the potential benefits of offering free trials and the importance of taking advantage of such opportunities.
• Free trials can lead to unexpected opportunities and long-term partnerships.

Importance of Offering Free Trials

• Offering free trials helps new agency owners gain trust, experience, and case studies.
• Building relationships with clients through free trials can lead to paid work and potential partnerships.
• Examples of successful free trials include a business owner offering equity in their agency to a trusted individual and a content agency owner recording a launch video for free.
• Free trials can lead to referrals and the scaling of an agency to six or seven figures.
• Case studies and experience are more valuable than immediate payment when starting an agency.

Framework for Offering Free Trials

• Free trials should be positioned as a favor or last resort after a client rejects a paid offer.
• The trial period should be two weeks, as a month is too long for most businesses.
• For lead generation, results can be achieved within a couple of days, while e-commerce may require a longer trial period.
• The business should commit to spending at least 250 pounds within the two-week trial period.
• Avoid agreeing to minimal spending that won't yield results.

Section 1: Importance of offering free trials for SMMA clients

• Offering free trials is important for new agency owners to gain trust, experience, and case studies.
• Free trials help agency owners build credibility and establish a track record of success.
• By offering free trials, agency owners can showcase their skills and expertise to potential clients.
• Free trials allow agency owners to gather proof of concept and demonstrate the value they can provide.
• Offering free trials can lead to long-term partnerships and recurring clients.

Section 2: How to offer free trials for SMMA clients

• Identify the client's best performing offer and create an ad using that offer.
• Run a Facebook lead form ad instead of creating a landing page.
• Spend around $5 to $15 per qualified lead generated through the ad.
• If the client struggles with sales or booking leads, consider appointment setting on their behalf.
• Target the geographical area around the client's business and focus on industry-specific interests.
• Choose the best offer and creative for the ad, as testing multiple offers may not be feasible.

Watch the video on YouTube:
Should You Offer Free Trials for SMMA Clients in 2023? - YouTube