Should You Offer Free Trials for SMMA Clients in 2023?
Last updated: Jul 30, 2023
The video is about whether or not to offer free trials for SMMA (Social Media Marketing Agency) clients in 2023, with the speaker arguing that offering free trials is important for new agency owners to gain trust, experience, and case studies that can be leveraged to sign up more clients in the future.
The video discusses whether or not to offer free trials for social media marketing agency (SMMA) clients in 2023.
The speaker believes that offering free trials is important for new agency owners to gain trust and showcase their abilities. They explain that while many successful agency owners share their high-paying clients online, new agency owners face more skepticism and need to work harder to gain trust. The speaker provides a structure for offering and pre-framing free trials and emphasizes the importance of gaining experience and case studies over immediate monetary gain.
They share a personal story about how offering a free opportunity led to a successful partnership.
Offering free trials is important for new agency owners to gain trust, experience, and case studies.
Free trials can lead to future client sign-ups and referrals.
New agency owners face a higher level of skepticism from potential clients.
Building trust and proving capabilities are the biggest challenges for new agency owners.
Free trials provide an opportunity to gain experience and confidence in delivering services.
Offering free trials helps new agency owners prioritize experience and case studies over immediate monetary gains.
The speaker shares a personal story of how offering a free trial led to a successful partnership.