In this YouTube video, Paul from Lifelike Media shares his journey of starting his agency and landing clients like Floyd Mayweather.
He explains how he initially started creating videos for events and nightclubs, which led to venues approaching him for help with their social media presence. Paul then joined a social media marketing program and learned about ads, which allowed him to generate leads for dentists. After taking a course and hitting their goal of $5K in revenue, Paul and his brother decided to niche down and focus on content-only services.
They eventually attracted more clients in the content space and made the decision to specialize in content-only services for long-term growth.
Paul started his agency after creating videos for events and parties and getting positive feedback from venues and nightclubs.
He realized that these venues didn't know how to effectively post and promote the videos, so he started offering his services to them.
Paul joined the social media marketer program to learn more about ads and marketing.
He initially worked with dentists to generate leads through video content.
Paul and his brother took a course on business development and fulfillment to help grow their agency.
Paul always believed that content was king and continued to create videos for his agency.
Other agencies started sending their clients to Paul to solve their creative problems.
After iOS 14, content became even more important and Paul started acquiring more clients in the content-only space.
Paul made the decision to niche down and focus solely on content, even if it meant saying no to ad opportunities.
Started offering every service, including email marketing, website redesign, content, graphic design, and ads on various platforms.
Realized that they were stretching themselves too thin and needed to focus on their competitive advantage.
Decided to specialize in content and leverage their team of media buyers.
Talked more about content on sales calls and in organic social media posts.
Emphasized the importance of content and its impact on scaling businesses.
Started an outbound funnel specifically for content.
Set up a new landing page to showcase their creative package and examples of their work.
Landed clients through outreach and connections with successful individuals from Dragons Den and The Apprentice.
Worked with successful individuals from Dragons Den and The Apprentice.
Landed a client who was the head of e-commerce for a brand called Stat Sports.
Pitched the idea of content to a brand that had previously spent 1 million pounds on a TVC campaign.
Offered a more affordable content package and got a test run opportunity.
Created user-generated content using their phones and showcased the potential of content on platforms like TikTok.
Content is crucial for scaling businesses and reaching target audiences.
Content needs to be tailored to specific audiences and tested in variations.
Using user-generated content can be more cost-effective and still yield great results.
Content can be created with just a phone, eliminating the need for a full production team.
Offering affordable content packages can be a more appealing option for brands.
Started agency by niching into content creation for e-commerce brands.
Created deliverables and brand style pieces to start conversations with potential clients.
Worked with key ambassadors such as Harry Kane, Phil Foden, and Raheem Sterling.
Shot photos and taught athletes how to create content.
Focused on organic social media to show the effectiveness of content marketing.
Corporate companies often spend and waste large amounts of money on campaigns.
Example of a company spending 100k on five training videos for their sales team.
Received a quote of 120k pounds for a logo design from a well-known design company.
Corporate clients sometimes expect high prices and may not value lower-priced services.
Ability to outperform million-pound campaigns with a smaller budget is a significant achievement.
Corporate brands have more structure and require multiple meetings and approvals.
Specializing in a specific niche and having expertise in the industry is crucial for success.
Some brands in the DJ and e-commerce space quickly understand the value of content marketing.
Corporate brands may not initially see the value and require more convincing.
Being aware of the steps and processes involved in working with corporate brands is important.
Uses ClickFunnels to create landing pages and funnels for e-commerce brands.
Target audience is e-commerce brands with a budget between 10k and 50k.
Offers a guarantee of increasing conversions without conversion-focused ad creatives.
Leads go through a call system, with a setter and closer handling leads that don't book a call.
Uses paid ad systems and the Lamlist system to generate leads.
Has an Australian closer to handle calls when he is sleeping.