This video is about the recent change in the Facebook ad platform that removes specific location targeting options, and the video discusses how advertisers can adapt their ad copy and creative to still reach their desired audience.
This video by Ben Heath was published on May 30, 2023. Video length: 06:39.
This video discusses a recent update to the Facebook ad platform that is not favorable for advertisers.
The change specifically affects location targeting options, limiting advertisers to only targeting people living in or recently in a location, and removing other specific targeting options like people traveling in a location. The video suggests that advertisers should use ad copy and creative to clearly identify their target audience and make it clear who the ad is for.
The video also mentions the need for advertisers to become more creative with their ad copy and creative as targeting options become more limited.
The recent change in the Facebook ad platform removes specific location targeting options.
Advertisers are now limited to targeting people living in or recently in a location.
This change will affect businesses differently, depending on their target audience.
Advertisers need to adapt their ad copy and creative to make it clear who their ads are for.
Use the call out method in your ad copy to specify the location you want to target.