Facebook Ad SECRETS That Experts Won't Tell You

This video is about Facebook advertising secrets that professionals use to gain a competitive advantage, including dedicating a larger proportion of the ad budget to ad creative, the importance of establishing a brand, and expanding the time horizon for advertising campaigns.

This video by Ben Heath was published on May 23, 2023.
Video length: 11:03.

This video is about Facebook advertising secrets that professionals use to gain a competitive advantage.

The first secret is to allocate a larger proportion of the ad budget to ad creative creation, such as high-quality video production and fantastic imagery. The second secret is the importance of having an established brand, as it can significantly increase sales and customer loyalty.

The video also emphasizes the need to focus on long-term results and expanding the time horizon for advertising campaigns.

• Allocate a larger proportion of the ad budget to ad creative, with a 90-10 split.
• Establishing a brand can lead to higher sales for the same ad spend.
• Expand the time horizon for advertising campaigns to track long-term impact.
• Establish a positive brand image through an omnipresent content strategy.
• Targeting is less important than improving offers and ads.
• Don't try to outsmart the algorithm, optimize for desired outcomes.
• Superior products and services lead to success in Facebook and Instagram ads.

Facebook Ad SECRETS That Experts Won't Tell You - YouTube

Section 1: Dedicating a Larger Proportion of the Ad Budget to Ad Creative

• Most Facebook advertisers spend 99% of their budget on ads and only 1% on ad creative.
• Experts recommend changing those numbers to a 90-10 split, with 90% of the budget spent on ads and 10% on ad creative.
• This allows for high-quality video production and the creation of fantastic images that will set you apart from the competition.
• By investing more in ad creative, you can see a significant reduction in cost per conversion.
• It's important to prioritize the visual elements of your ads to make them more effective.

Section 2: The Importance of Establishing a Brand

• The difference between running an ad campaign for a business with an established brand and one without is significant.
• An established brand can lead to twice or three times as many sales for the same ad spend.
• Focus on the interactions your business has with prospects and customers to strengthen your brand.
• Deliver a fantastic product, provide great customer service, and go above and beyond to reinforce your brand.
• Piggybacking off other people's brands, such as influencers, can also help expedite the process of establishing your own brand.

Section 3: Expanding the Time Horizon for Advertising Campaigns

• Advertising costs are front-loaded, but the rewards are seen later down the line.
• Some people need to see ads from you multiple times over a longer period before they're ready to buy.
• Best advertisers expand their time horizon and understand that short-term results may not accurately reflect the success of their campaigns.
• It's important to track and measure the long-term impact of your advertising efforts.
• Don't focus solely on immediate conversions, but also on building brand awareness and nurturing relationships with potential customers.

Facebook Ad SECRETS That Experts Won't Tell You - YouTube

Section 1: Establishing a Positive Brand Image

• Leaving a positive impression on prospects and customers is crucial for long-term success.
• Using an omnipresent content strategy can set you apart from your competition.
• Building a personal brand takes time and effort, but it can pay off in the long run.

Section 2: Targeting is Less Important Than You Think

• Targeting should not be overemphasized; avoid advertising to too small of an audience.
• Focus on improving your offers and ads instead of obsessing over targeting.
• Watch tutorials on targeting to ensure you have a basic understanding.

Section 3: Don't Try to Outsmart the Algorithm

• Don't try to manipulate the algorithm by running engaging campaigns instead of sales campaigns.
• Optimize for your desired outcome, whether it's leads or sales.
• Play by the rules and let the algorithm do its job.

Section 4: Superior Products and Services Lead to Success

• Companies that have exploded through Facebook and Instagram ads often have superior products or services.
• When customers feel compelled to recommend your product or service, the return on ad spend increases significantly.
• Think about what makes a product or service worth recommending and incorporate those elements into your offers.

Facebook Ad SECRETS That Experts Won't Tell You

• Modeling successful businesses in the Facebook ad space can help you find your own voice and surpass the businesses you originally modeled from.
• The speaker has the biggest Facebook group in the world for Facebook advertisers called the Facebook Ads Mastermind group.
• The speaker also has the biggest YouTube channel specific to Facebook ads in the world.
• If you're starting out and feeling unsure, find successful people in the industry to model from.
• Check out the recommended video to learn how to identify your competitors and target the same audience on Facebook.

Watch the video on YouTube:
Facebook Ad SECRETS That Experts Won't Tell You - YouTube