The video is about the positive data from meta's Q1 reports, showing an increase in daily and monthly active users on Facebook, Instagram, and WhatsApp, as well as a decrease in the average price per ad served, which is good news for Facebook advertisers.
This video by Ben Heath was published on Jul 4, 2023. Video length: 08:02.
The video discusses the Q1 2023 results from Meta (formerly Facebook) and highlights positive data for Facebook and Instagram advertisers.
The video mentions that the number of daily and monthly active users has increased by 5% and 2% respectively compared to the previous year. It also mentions that the number of ad impressions delivered across the family of apps has increased by 26% year over year, leading to a decrease in the average price per ad by 17%.
The video emphasizes that these numbers debunk the notion that Facebook is on the decline and that it is still a valuable platform for advertisers.
The number of daily and monthly active users on Facebook and its family of apps has increased.
Ad impressions delivered across the family of apps have increased, leading to a decrease in the average price per ad served.
The increase in active users is positive news for advertisers, as it means more people to advertise to.
The data shows a significant increase in active users globally, debunking the belief that Facebook is declining in certain regions.
This information is particularly relevant for advertisers targeting the US, Canada, and Europe.