Facebook Ads Data You Won't Believe!

The video is about the positive data from meta's Q1 reports, showing an increase in daily and monthly active users on Facebook, Instagram, and WhatsApp, as well as a decrease in the average price per ad served, which is good news for Facebook advertisers.

This video by Ben Heath was published on Jul 4, 2023.
Video length: 08:02.

The video discusses the Q1 2023 results from Meta (formerly Facebook) and highlights positive data for Facebook and Instagram advertisers.

The video mentions that the number of daily and monthly active users has increased by 5% and 2% respectively compared to the previous year. It also mentions that the number of ad impressions delivered across the family of apps has increased by 26% year over year, leading to a decrease in the average price per ad by 17%.

The video emphasizes that these numbers debunk the notion that Facebook is on the decline and that it is still a valuable platform for advertisers.

• The number of daily and monthly active users on Facebook and its family of apps has increased.
• Ad impressions delivered across the family of apps have increased, leading to a decrease in the average price per ad served.
• The increase in active users is positive news for advertisers, as it means more people to advertise to.
• The data shows a significant increase in active users globally, debunking the belief that Facebook is declining in certain regions.
• This information is particularly relevant for advertisers targeting the US, Canada, and Europe.

Facebook Ads Data You Won't Believe! - YouTube

Increase in Daily and Monthly Active Users

• Family daily active users increased by 5% year over year, reaching 3.02 billion.
• Family monthly active users also increased by 5% year over year, reaching 3.81 billion.
• Facebook daily active users increased by 4% year over year, reaching 2.04 billion.
• Facebook monthly active users increased by 2% year over year, reaching 2.99 billion.
• These numbers indicate that more people are using Facebook, Instagram, and WhatsApp on a daily and monthly basis.

Increase in Ad Impressions and Decrease in Price per Ad

• In the first quarter of 2023, ad impressions delivered across the family of apps increased by 26% year over year.
• This increase in ad impressions is due to more ads being served to users.
• The increase in supply of ad space led to a decrease in the average price per ad served, which decreased by 17% year over year.
• Lower cost per ad served benefits Facebook advertisers.
• Lower CPM numbers have been observed in client ad accounts.

Positive News for Facebook Advertisers

• The increase in daily and monthly active users is good news for advertisers as it means more people to advertise to.
• Contrary to popular belief, Facebook usage is not declining, but rather increasing.
• Facebook ads are cheaper to put in front of people compared to previous years.
• Advertisers should focus on creating better ads and offers to maximize results.
• Overall, the data shows a positive trend for Facebook advertisers.

Facebook Ads Data You Won't Believe! - YouTube

Breakdown of Specifics and Geographic Distribution

• The data provides a breakdown of daily and monthly active users over a two-year period, showing a significant increase.
• The increase in active users is not limited to specific regions, as it is observed globally.
• These positive numbers debunk the belief that Facebook is declining in the US, Canada, and Europe.
• The growth is not only happening in the rest of the world, but also in these regions.
• This information is particularly relevant for advertisers targeting the US, Canada, and Europe.

Positive data from meta's Q1 reports

• Increase in daily and monthly active users on Facebook, Instagram, and WhatsApp.
• US and Canada saw an increase in daily active users from 195 million to 200 million.
• Europe experienced a slowdown but is now heading back up.
• Monthly active users in US and Canada increased from 259 million to 269 million.
• Rest of the world and Asia specific regions are also showing growth.

Facebook and Instagram are doing well

• Core markets, including the UK, are stable or slightly growing.
• Contrary to popular belief, Facebook is still widely used by billions of people.
• Marketers should not dismiss Facebook just because they personally don't use it.
• Meta is a publicly traded company, so the data is accurate and not manipulated.
• The future looks bright for Facebook and Instagram advertising.
• If campaigns are not delivering great results, it may be due to not staying up to date with the latest techniques and strategies.

Watch the video on YouTube:
Facebook Ads Data You Won't Believe! - YouTube