The New Era Of SMMA Guru's...

This video is about the rise of SMMA gurus on YouTube and how many of them do not actually own successful agencies, but instead use their online course revenue as their agency's revenue, which is misleading and fraudulent.

This video by Jordan Platten Extra was published on Feb 17, 2023.
Video length: 15:35.

The video is about the rise of SMMA (Social Media Marketing Agency) gurus on YouTube and the lack of credibility and success among many of them.

The speaker, who claims to be the longest-standing SMMA guy on YouTube with a real agency, discusses how the agency industry has grown in the past year and how many new gurus have emerged during that time. He criticizes these gurus for using their online course revenue as their agency's revenue, which he sees as fraudulent. He also highlights the problem of these gurus teaching outdated strategies and not actually running successful agencies themselves.

The speaker advises aspiring agency owners to start with a local lead generation agency rather than an e-commerce agency, as the latter is more difficult to succeed in.

• The agency industry has grown significantly in the past year, with a 1,400% increase in searches for the keyword SMMA.
• Less than 10% of these gurus actually own a successful agency.
• Most of these gurus use their online course revenue as their agency's revenue, which is misleading and fraudulent.
• There is a lack of transparency and false expectations being created in the industry.
• Starting a local lead generation agency is recommended for beginners.
• Understanding the psychology behind sales scripts is crucial for success.
• Starting an agency is not easy and comes with a lot of rejection and challenges.
• Many gurus offer guarantees to entice people to join their programs.
• The FTC is cracking down on false figures, false case studies, and fraud in the online education space.

The New Era Of SMMA Guru's... - YouTube

Rise of SMMA gurus on YouTube

• The agency industry has grown significantly in the past year, with a 1,400% increase in searches for the keyword SMMA.
• Many new gurus have joined the YouTube space in the past 12 months.
• Less than 10% of these gurus actually own a successful agency.
• Most of these gurus use their online course revenue as their agency's revenue, which is misleading and fraudulent.
• There is a lack of transparency and false expectations being created in the industry.

Using online course revenue as agency revenue

• Many gurus use their online course revenue as their agency's revenue to boost sales.
• This is a problem because a course business is different from a service-based agency.
• These gurus often bought someone else's online course and started their own course business instead of running an agency.
• They leverage their course revenue to pretend their agency is growing, which is fraudulent.
• People are being sold into the industry with false expectations.

Outdated strategies and lack of expertise

• Most gurus in the industry are teaching outdated strategies from other courses.
• These gurus don't actually run successful agencies and don't know what they're doing.
• Teaching someone how to build a profitable agency requires running a profitable agency.
• Lead generation and e-commerce agencies are different and require different strategies.
• Starting an e-commerce agency is incredibly hard and not recommended for beginners.

The New Era Of SMMA Guru's... - YouTube

Starting a local lead generation agency

• Starting a local lead generation agency is recommended for beginners.
• Local outreach and leveraging connections are important for success.
• There is a lot of competition in the agency industry, but most people won't succeed due to lack of resilience.
• Starting small and focusing on local clients is a more realistic approach.
• Scaling up an agency takes time and experience.

The Rise of SMMA Gurus on YouTube

• Many SMMA gurus on YouTube do not actually own successful agencies.
• They use their online course revenue as their agency's revenue, which is misleading and fraudulent.
• There is an abundance of content on YouTube from these gurus, but it often lacks depth and understanding.
• Copying and pasting scripts without understanding the psychology behind them is ineffective.
• Many people are drawn to the simplicity and quick profit promised by these gurus.

The Importance of Understanding Psychology

• Understanding the psychology behind sales scripts is crucial for success.
• Memorizing scripts and reading into the emotion and psychology of the words is more effective than simply reciting them.
• Adapting scripts to fit personal tonality and rewriting them with a fresh understanding of psychology can lead to better results.
• Not enough emphasis is placed on the importance of understanding psychology in the content provided by gurus.
• Copying and pasting scripts without understanding the psychology behind them leads to failure when the script stops working.

The Problem with Simplifying Agency Business

• Starting an agency is not easy and comes with a lot of rejection and challenges.
• Gurus often oversimplify the process for their own gain and quick profit.
• They make it seem like anyone can start a successful agency with minimal effort.
• There is a lack of emphasis on the hard work, rejection, and adaptation required to succeed in the agency business.
• Gurus make things seem too simple and fail to prepare new agency owners for the difficulties they will face.

The Issue with Guarantees and Bait-and-Switch Tactics

• Many gurus offer guarantees to entice people to join their programs.
• These guarantees are often unrealistic and used as a sales mechanism.
• They are not true guarantees and are more like bait-and-switch tactics.
• Gurus use guarantees to get people in the door and then provide less value than promised.
• These guarantees are misleading and do not deliver on their promises.

Rise of SMMA gurus on YouTube

• Many SMMA gurus on YouTube do not actually own successful agencies.
• They use their online course revenue as their agency's revenue, which is misleading and fraudulent.
• They promise desired results but provide a massive to-do list that is impossible for new business owners to implement.
• They over-promise and under-deliver, leaving customers with no choice but to work hard and be disappointed.
• A guarantee should be offered to clients who meet achievable criteria, not used as a hook to lure them in.

Normalization of over-promising in agencies

• Agencies are now offering guarantees to attract clients, leading to a race to the bottom.
• Customers are becoming wiser and realizing that these offers do not actually mean anything.
• Over-promising and under-delivering is becoming normalized in the industry.
• Companies like Apple and Amazon focus on over-delivering to create a lasting impression on customers.
• Agencies should focus on delivering exceptional services and over-delivering to maintain integrity.

Revolution in the online education space

• The FTC is cracking down on false figures, false case studies, and fraud in the online education space.
• Only a small percentage of authentic people will last at the end of this revolution.
• It is important to do due diligence and question the authenticity of the people you learn from.
• Look into whether they have or had a successful agency in the past.
• Recognize that success in the agency space will not be easy and be willing to put in the work.

Conclusion

• Many SMMA gurus on YouTube do not own successful agencies and use their online course revenue as their agency's revenue.
• Over-promising and under-delivering has become normalized in the industry.
• It is important to do due diligence and question the authenticity of the people you learn from.
• Success in the agency space requires hard work and dedication.
• There is still quality content available, but research is necessary to find it.

Watch the video on YouTube:
The New Era Of SMMA Guru's... - YouTube