Threads Has Arrived! MASSIVE Facebook Ads News

This video is about the launch of the new app called Threads by Meta (formerly Facebook) and its potential impact on digital marketers and advertisers, particularly those who use Facebook and Instagram advertising.

This video by Ben Heath was published on Jul 10, 2023.
Video length: 10:58.

The video discusses the launch of the new app called Threads by Meta, the parent company of Facebook and Instagram.

The app is seen as a competitor to Twitter and has already gained over 10 million users within a few hours of its launch. The video explores the implications of Threads for digital marketers and advertisers, highlighting the potential for it to become a placement option within Facebook ad campaigns. The tie-in with Instagram is seen as a smart move, as it allows users to easily transfer their Instagram profile to Threads and follow the same people.

The video predicts that Threads has the potential to attract a large user base and emphasizes the need for digital marketers to take it seriously.

• Meta has launched a new app called Threads, linked to Instagram, which gained over 10 million users within hours of its launch.
• Threads is expected to compete with Twitter and occupy that space within the social media landscape.
• Threads allows users to copy over their Instagram profile information and follow the same people on Threads as they do on Instagram.
• Threads' growth is attributed to its tie-in with Instagram, providing more opportunities for advertisers to reach their target audience.
• Threads may become a significant part of the social media landscape, offering more advertising opportunities in the future.
• Advertisers should stay updated on Threads' developments and consider incorporating it into their marketing strategies.
• Threads' success highlights the importance of adapting to new platforms and trends in digital marketing, and advertisers should focus on Meta (Facebook and Instagram) and Google advertising.

Threads Has Arrived! MASSIVE Facebook Ads News - YouTube

Introduction

• The social media giant Meta (formerly Facebook) has launched its new app called Threads.
• The app is linked to Instagram.
• It has gained over 10 million users within a few hours of its launch.
• Threads is expected to compete with Twitter and occupy that space within the social media landscape.
• The tie-in with Instagram gives Threads a competitive advantage.

Threads Features and User Growth

• Threads allows users to copy over their Instagram profile information.
• Users are asked if they want to follow the same people on Threads as they do on Instagram.
• Threads has gained over 10 million users within a few hours of its launch.
• Threads' growth is attributed to its tie-in with Instagram.
• Threads is likely to succeed and attract a significant user base.

Impact on Digital Marketers

• Threads is expected to become a placement option within Facebook ad campaigns.
• Advertisers will have more opportunities to reach their target audience through Threads.
• Threads' tie-in with Instagram and other Meta apps increases the potential reach for advertisers.
• Threads' growth and success should be taken seriously by digital marketers.
• Threads provides an additional platform for advertisers to engage with their audience.

Threads Has Arrived! MASSIVE Facebook Ads News - YouTube

Potential Future Developments

• Threads' user base may grow rapidly and potentially reach a similar size to Twitter's.
• Threads could become a significant part of the social media landscape.
• Threads may offer more advertising opportunities in the future.
• Advertisers should stay updated on Threads' developments and consider incorporating it into their marketing strategies.
• Threads' success highlights the importance of adapting to new platforms and trends in digital marketing.

Threads Launch and Potential Impact

• Threads is a new app launched by Meta (formerly Facebook).
• It has the potential to impact digital marketers and advertisers, especially those who use Facebook and Instagram advertising.
• The launch of Threads is good news for advertisers as it increases ad impressions and may bring down costs.
• When Instagram was first introduced, there was skepticism among advertisers, resulting in cheap cost per thousand impressions (CPMs).
• Threads is likely to follow a similar pattern, offering cheap advertising opportunities in the early days.

Threads as a Placement Option

• Threads can be used as a placement option for ad campaigns.
• It will be as simple as clicking a button to make Threads a placement option.
• Ad creative can be formatted to fit the Threads platform.
• Threads allows the upload of videos and other ad formats compatible with Facebook and Instagram.
• Advertisers can take advantage of cheap advertising on Threads before it becomes popular.

Threads and the Social Media Landscape

• Threads may beat Twitter in the long term.
• Threads and Twitter are similar in functionality, but the competitive advantage of Instagram linked to Meta is significant.
• There is a possibility that Threads and Twitter may coexist, but Twitter is still smaller compared to Facebook and Instagram.
• TikTok is likely to decline in presence due to potential bans by governments and states.
• The social media landscape will be dominated by Meta apps and Google-owned apps like YouTube.

Focus on Meta and Google Advertising

• Advertisers should pay attention to Meta (Facebook and Instagram) and Google advertising.
• Meta and Google apps receive the majority of online advertising spend.
• For those running ads for their own business or clients, focusing on Meta and Google advertising is recommended.
• Meta advertising includes Facebook and Instagram, potentially more apps in the future.
• Google advertising includes Google search and YouTube.

Potential Issues and User Opinions

• Threads has not been launched in the EU yet due to privacy issues and difficulties with the Instagram link.
• If Threads cannot overcome these hurdles, it may face challenges in the future.
• User opinions on Threads vary, and it is important to gather feedback and thoughts on the platform.
• Some users appreciate the integration of Threads with other Meta apps, while others may prefer separate platforms.
• Continued updates on Threads and other Facebook and Instagram advertising-related news will be provided.

Watch the video on YouTube:
Threads Has Arrived! MASSIVE Facebook Ads News - YouTube