This video is about the launch of the new app called Threads by Meta (formerly Facebook) and its potential impact on digital marketers and advertisers, particularly those who use Facebook and Instagram advertising.
This video by Ben Heath was published on Jul 10, 2023. Video length: 10:58.
The video discusses the launch of the new app called Threads by Meta, the parent company of Facebook and Instagram.
The app is seen as a competitor to Twitter and has already gained over 10 million users within a few hours of its launch. The video explores the implications of Threads for digital marketers and advertisers, highlighting the potential for it to become a placement option within Facebook ad campaigns. The tie-in with Instagram is seen as a smart move, as it allows users to easily transfer their Instagram profile to Threads and follow the same people.
The video predicts that Threads has the potential to attract a large user base and emphasizes the need for digital marketers to take it seriously.
Meta has launched a new app called Threads, linked to Instagram, which gained over 10 million users within hours of its launch.
Threads is expected to compete with Twitter and occupy that space within the social media landscape.
Threads allows users to copy over their Instagram profile information and follow the same people on Threads as they do on Instagram.
Threads' growth is attributed to its tie-in with Instagram, providing more opportunities for advertisers to reach their target audience.
Threads may become a significant part of the social media landscape, offering more advertising opportunities in the future.
Advertisers should stay updated on Threads' developments and consider incorporating it into their marketing strategies.
Threads' success highlights the importance of adapting to new platforms and trends in digital marketing, and advertisers should focus on Meta (Facebook and Instagram) and Google advertising.